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The Shifting Digital Landscape: Changes in the Tech Space That You Need to Know About

 

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Change happens rapidly in the digital world. This edition of Weekly Reads covers where advertising dollars could shift to in the future, emerging ad formats and new data that could help you better reach your audiences.

Search Engine Land: Advertisers Shifting Budget From Search to Amazon

Amazon has become the third largest digital ad seller, just behind Google and Facebook. According to the Amazon Advertising Forecast, 30 percent of those polled plan to shift money from search to fund their spending increases within Amazon. This has implications for Google and Bing as they will now face direct competition from the tech giant. This impacts search agencies who will need to train or hire additional talent to run Amazon advertising campaigns. This survey shows continued growth for new channels that offer additional avenues to reach target audiences. Read more after the jump…

How To Be More Productive at Work During the Holiday Season

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Shopping lists, capturing the perfect holiday card photo, putting up the decorations, last minute Q4 projects and ending the year with a fiscal bang. The fourth quarter can be a chaotic time of year, making it difficult to stay focused on work and negatively impacting productivity.

Thanks to my Emergenetics Profile I’ve discovered that my personality type gravitates towards structure. So what’s a structure lover supposed to do in the ever-changing Q4 climate? Based on my experience balancing multiple clients and projects, here are four tips that have dramatically increased my ability to stay focused regardless of the season. I hope they ho-ho-help you stay more productive during this holiday season too!

1. Write a To Do List and Revisit it Throughout the Day

You’ve probably heard that at the end of each day you should write a to-do list for the next day — this is 100 percent true! But the key is to revisit that to-do list first thing in your day. Don’t check Slack. Don’t check your email. Check in with your to-do list. This will help you set the intention for your day and act as the North Star that keeps you on track.

2. Eat the Frog First

Samuel Langhorne Clemens, more commonly known as Mark Twain, brilliantly authored 28 separate book releases. (Side note: I’m pretty sure we would have been besties if we had been born in the same era). During his writing career, he learned a thing or two about staying productive. His recommendation?  

“If it’s your job to eat a frog, it’s best to do it first thing in the morning. And If it’s your job to eat two frogs, it’s best to eat the biggest one first.”

When you’re creating that to-do list, identify which 1-3 items are your “frogs.” What do you have to complete today? Tackle the toughest one first thing in your day to avoid the “I don’t know how to start this project blues.” This will give you the momentum to stay productive for the rest of the day!

3. Practice the OHIO Method

OHIO which stands for Only Handle It Once is the most recent productivity method I’ve been practicing, thanks to Shine. The idea is to tackle and complete those smaller one-off projects as they come up. Instead of overthinking that email response or sending a delayed text message, complete them in the moment. This method has taught me a few things: most things don’t take as long as I tell myself they will and mental to-dos haunt you. The things that aren’t “big enough” to put on the to-do list are the things that take up the most mental space. By completing them in the moment, I have more energy to dedicate to my “frogs.”

4. Tell Time With Tomatoes

For those bigger projects, the ones that take more than 30 minutes, I highly recommend using the Pomodoro (Italian for “tomato”) Technique to help stay focused.

The idea is to dedicate 25 minutes of undivided attention to a project (e.g. creating a digital advertising strategy for a client). At the end of the 25 minutes, take a 5-minute break. After the break jump back into 25 minutes of dedicated project work, then take another 5-minute break. Continue this cycle three to four times. At the end of the fourth cycle, take a 15-minute break, instead of a 5-minute break. Repeat this time management technique as needed until the project is finished. My personal favorite Pomodoro timer is Tomato Timers. Their graphics are cute and the timer sounds like happy rainfall.     

How do you stay focused during the holiday season? Do you have a productivity method that you love? Please share it with us in the comments!

Olivia Ward is a Director of Digital Strategy at CenterTable, where she creates digital marketing strategies that make client dreams come true. She has more than 10 years of experience helping brands find and target their audience IRL and digitally.

Need Some Social Media Advice? Here Are Some “How To’s”

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If you’re nursing a Halloween candy hangover but can’t take a break because you’re in mid-term election overdrive, we’ve got some good news! This edition of Weekly Reads is chock-full of “how to” articles that practically do the work for you. And – if you’re gearing up to tackle a 2019 social media plan soon – we have a few articles that outline the best platform for finding your target audience.

Inc.: Social Media Mistakes All Small Business Owners Should Avoid

Many small businesses rely on social media to reach their customers. But, as quickly as a good idea can take off on social, a bad idea can flare up within minutes. This article focuses on six common mistakes small businesses make on social media and offers tips on how to avoid them. Read more after the jump…

Is Your Pitch Ready for Prime Time? 6 Tips to Secure National Media Coverage

NBC Nightly News with Lester HoltSecuring national media coverage for your client, especially when you’re based in the middle of the country like those of us in Colorado is no easy feat.

It’s no secret there are fewer media outlets and reporters, but there are an endless number of blogs and digital communication opportunities as well. Standing out from the hundreds, if not thousands of pitches that national media receive every day is a big challenge, but not impossible. Following are some lessons GroundFloor Media has learned over the years that can help with your next national pitch.

 

1. Find national media contacts in your market.

It’s easier to pitch someone who is based in your city who may already be familiar with your company or organization. National media outlets have “stringers” based in cities around the country. New York-based media will often tap local freelancers who may have previously worked for them. If you can locate the national stringer or freelancer, pitch them your story and they can push it up to their national media outlet.

Read more after the jump…

Get Grounded Spotlight: Cooking Matters Colorado

GroundFloor Media loves to give back to the Denver community. That’s why the Get Grounded Foundation was founded in 2015. The Get Grounded Foundation biannually awards grants to Denver-based nonprofits that focus on at-risk youth in the areas of child abuse and neglect, youth behavioral health or childhood hunger relief. GroundFloor Media (GFM) and our sister agency, CenterTable, started the Get Grounded Spotlight series to highlight past grant recipients and showcase their outstanding work in the community.

The latest Spotlight series episode features Cooking Matters, an organization dedicated to educating parents of children ages five and under on food nutrition and how to shop smarter, helps provide awareness and action to childhood hunger issues, and helps connect low-income families to the healthy food they deserve.

Since 1994, Cooking Matters Colorado has provided statewide assistance with their vast network of volunteers. Lending their talents as culinary instructors, nutrition instructors, and tour guides for families at local supermarkets, volunteers are able to do their part in order to end childhood hunger in Denver. Cooking Matters’ commitment to ending childhood hunger in Denver is why the Get Grounded Foundation is proud to partner with this organization.

Check out our previous Get Grounded Spotlight episodes on our Vimeo channel, or learn more about how to get involved with Cooking Matters.

Ding Dong, Google+ Is Gone

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Is this thing on? While Google+ isn’t going to be on much longer, Pinterest, LinkedIn and Facebook are all testing features that digital marketers might want to anticipate. All the new features seem to be driving toward increasing the engagement you get from followers. Only real-world testing (or maybe a Facebook poll) will tell whether your particular audience engages more when you use these new features.

Forbes: Google+ Never Really Stood a Chance (And That’s Okay)

Despite the giant resources the Google+ team had at their disposal, they just couldn’t make the social platform happen. Now Google+ is going the way of Orkut, Google Wave and Google Buzz (those all used to be things). As of August 2019, marketers can stop feeling obligated to post to the Google+ ghost town, even for the sake of SEO. Read more after the jump…

Need a Halloween Costume Idea? Google Has Some Ideas

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This edition of Weekly Reads covers LinkedIn’s much-needed algorithm update, magazine publisher Meredith making bold moves with IGTV, new ways to consume Instagram content, YouTube’s decision to redefine a video “engagement,” and the top Halloween costumes of 2018 based on Google Trends.

LinkedIn

Social Media Today: LinkedIn Updates Feed Algorithm to Generate More Engagement for Users

Now is the perfect time to post on LinkedIn based on their recent algorithm changes. Their previous algorithm catered to top content creators by consistently serving their content over everyone else. LinkedIn discovered that this was discouraging a majority of their users, who were seeing little to no engagement on posts. With this recent update, all users should see better distribution of their posts and hopefully more engagement. Read more after the jump…

Best Red Rocks Concert Poster Designs of 2018

The first snow has fallen in Denver, which means the Red Rocks concert season is almost over. I try to go to as many Red Rocks concerts as I can throughout the summer because it’s such a beautiful venue. Aside from music and scenery, I love checking out the concert poster designs that bands sell at the merch tents. Below, I’ve highlighted my favorite Red Rocks concert poster designs of 2018:

James Flames Concert Poster Design

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Notice the contrasting colors and psychedelic flow of this poster. The natural, textured strokes add to its hippie vibe. Design by James Flames for Conscious Alliance.
Read more after the jump…

Giving Back: 2017 Community Impact Report

Community Impact Report 2017Giving back is embedded in our culture and is a core value of GroundFloor Media and CenterTable.

Since our inception in 2001, we have been committed to investing in our community. This is reflected through cash contributions, pro bono public relations and digital marketing services, reduced billing rates for nonprofit clients, community service and paid time off for GroundFloor Media and CenterTable team members to volunteer with various community organizations and causes.

We typically aren’t braggadocios, but as a small business, we are very proud of our efforts as a company and the impact our employees make in the community. For the first time ever, we’ve compiled a Community Impact Report. It is a cumulative overview of our grants through our Get Grounded Foundation, financial matches through our Get Grounded Volunteer Program, Get Giving days of service, being named a Certified B Corporation, membership in giving organizations and participation on a variety of boards and committees.

As you can see from our annual report, all of us wholeheartedly believe that giving back in all shapes and forms strengthens our community, brings people together, provides us with valuable experience and insight and offers balance to our personal and professional lives.

Off-the-record? Anonymous Source? New York Times Explains Journalism Practices

New York TimesTo shed some light on how journalism works, The New York Times has launched a series of short posts that explains some of its practices.

This includes how the paper uses anonymous sources and what “off the record” really means.

Here are some highlights:

“Off the record,” “on background,” “not for attribution,” “embargoed,” “for planning purposes only,”: There is no universally agreed-upon meaning for many of these terms, making it difficult to sketch out even working definitions. So you have to work it out with your sources about how you want to proceed, and do so in clear language so there’s no misunderstanding.

At GroundFloor Media, we’ve explained this issue in the past, and as a rule of thumb, we recommend it is never a good idea to go “off the record” with reporters.

Anonymous sources: Under the Times’ guidelines, “anonymous sources should be used only for information that we think is newsworthy and credible, and that we are not able to report any other way. When the anonymous sourcing is central to the story, it generally must be approved by an even higher-ranking editor like a deputy managing editor.”

Corrections: “The Times recognizes an ethical responsibility to correct all its factual errors, large and small (even misspellings of names), promptly and in a prominent reserved space in the paper.”