One of the best parts of SXSWi is avoiding the crowds at a high profile panel or presentation and trying out some of the sessions outside of the Convention Center. While Edward Snowden was on stage at the convention center, Jon and I had the chance to hear several great speakers that ranged from tactical (but extremely useful) to extremely artistic in nature. Here are our highlights from Monday at SXSWi 2014:
- Reddit is a foreign concept to most people when they first look at the platform, but we all know that it really is the “Front Page of the Internet,” it breaks news days before any other site, and could be an incredibly beneficial place for brands IF you know how to do it right. Tips from the “You’re Using Reddit Wrong” session include understanding the platform and language, being willing to fail (as long as you admit to it), following along with frequent conversations (“DAE” is “Does Anybody Else,” “Shut Up and Take My Money” is full of interesting innovations), and knowing that Reddit is always, always on. Brands can’t just come in and out of the conversation when its convenient. You can see the presentation on Reddit here.