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Who Moved My Keywords?!

I logged in to our Google AdWords account one day to find that my keywords were no longer where I expected them to be. Apparently, some of our pay-per-click (PPC) ad accounts had magically been migrated over to the shiny new AdWords interface that has been rolling out over this past year. Frustrated, I found myself looking for the hidden exit door that would transport me back to the safety and comfort of the old, familiar interface with which I’d become intimately acquainted over the years.

I actually had to pause for a moment and talk myself down. Is change really so bad? Might I (gasp!) actually like the new platform? Find value in its new functionality? Experience improved efficiency? Learn something new? Or maybe even remind myself of the value in adapting to change in life in general?

Google AdWords New Interface | Centertable Digital Agency in Denver, Colorado

This new look and feel is taking some getting used to. And I admit that there have been a handful of times when I have jumped back over to the old interface to check off a quick hit on my list of to-dos in the name of efficiency or to complete a task not yet available in the new interface. But by and large, despite the ability to revert back, I’m trying hard to push through the uncomfortableness that comes with change and just roll with it, recognizing that change can very well be a good thing.

Google Try AdWords New Interface Button | Centertable Digital Agency in Denver, ColoradoSo, if you’re feeling a bit curious about what’s on the other side, don’t be afraid to click that little “Try the New AdWords” button at the bottom of your screen. You might just find that you like it (and you can still find your way back if you don’t – at least for now).

You want video? We’ve got video.

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With the addition of our CenterTable Studios video production and motion graphics team you might accuse us of having video on the brain. It’s no coincidence that we’re beefing up our video capabilities while almost all the new features being rolled out this week in social media land are video-related. Projections from people who know say demand for video on digital and social platforms will continue to grow. In fact, a 2016 report says 43 percent of people surveyed wanted to see more video content from marketers.

Google

think with Google: What Brands Can Learn From Educational Content on YouTube
If you pitted grumpy cat vs. Mr. Rogers in a YouTube watch time battle, Mr. Rogers would take the prize. According to Google, education and learning videos earn 4X the watch time of animal videos. For brands, that means creating educational and entertaining content can help engage your customers. Another point of engagement, making an effort to put diverse faces on camera. Read more after the jump…

Energy Management Cont’d: Making New Habits Stick

Back in March, I wrote about my attempts to become better at managing my energy (vs. focusing simply on managing my time). My results have been mixed, at best, largely because I find that it’s hard to a) break old habits and b) make new habits stick. Our agency recently participated in an Organization and Efficiency Workshop, facilitated by GG Johnston, and she turned us on to an interesting quiz by Gretchen Rubin that looks at how individuals respond to expectations. Called The Four Tendencies, the theory is that how you respond to expectations directly impacts how you form new habits – thus the connection to my energy management project.

Read more after the jump…

CenterTable acquires Fourth Wall Productions, Expands Video Capabilities

Video, CenterTable

Some of the CenterTable video team on site at Red Rocks Amphitheater.

The changes within the marketing and communications industry over the past decade have been equally swift, exciting and unforgiving. Ten years ago, Facebook and Twitter were certainly not household names, Denver had two newspapers, the iPhone was just launched (with a 2.0 MP camera and no video capabilities), Instagram and Snapchat were still years from existence and Periscope was just a thing on a submarine.

A lot can change in 10 years.

We are currently experiencing a dramatic shift in user behavior toward video content. Recent statistics indicate that shift is even more aggressive than most of us might believe: Read more after the jump…

Charleston TSA nets simple, genius PR win for much maligned industry

The Transportation Security Administration (TSA) has posted "Great Catch" signs across the Charleston International Airport celebrating the efforts of their security agents.

The Transportation Security Administration (TSA) has posted “Great Catch” signs across the Charleston International Airport celebrating the efforts of their security agents.

What do you discuss with your TSA agent?

Believe it or not, that’s a question I often ask myself as I approach the gatekeepers of airport security. Is it the weather? Do I venture a joke about the tumultuous sea of humanity I just traversed? Should I preemptively acknowledge the fact that my ID looks like it’s been acid washed (it does)?

Thankfully, that question was answered for me on my latest trip.

“Thank you Officer Mady,” I said to the agent. “Thanks for making sure that doubled-edged knife didn’t make it on my flight.”

You see, someone who works for the Transportation Security Administration within the Charleston International Airport has posted “Great Catch” signs throughout airport security lines — an arena where eyes are prone to wander and likely land on graphic images of weapons.

But instead of simply declaring these items aren’t allowed in your carry-on (duh), beneath the images are stories about how Charleston TSA agents have detected these very items during the course of security screenings.

All of a sudden, Officer Smith and I had something to talk about.
Read more after the jump…

Social Media Content: Are You Branding, or Selling?

Are you selling on social media?

Are you selling on social media?

Should social media be a space for branding/thought leadership or a function of your sales team?

We work with clients on this issue often and the short answer is that social media, when done correctly, should do both. On one side, organizations shouldn’t (or can’t afford to) blindly pass on an opportunity to generate sales or action through a channel where opportunity exists.

 

Or using it to build trust and credibility?

Or using it to build trust and credibility?On the other hand, social media isn’t simply “another sales channel.”

On the other hand, social media isn’t simply “another sales channel.”

 

 

We (and many others) have made the comparison often: social media should be treated like a cocktail party or networking event. If you walked up to everyone you met at an event, told them what you do, why they should work with you, hand them a business card and walk away, you wouldn’t be making a great impression on anyone. The better approach is to engage with those you’re talking with and actually build rapport and credibility.

Read more after the jump…

Even Professional Designers Need a Creative Outlet: Part 2

A few months ago, I decided it was finally time to carve out some time to work on an animated short film outside of work. Though I knew I would not be able to commit to an hour or more of extra work per day, I promised myself to work on this new endeavor for at least five minutes every day. The five-plus minutes could be spent taking notes, writing the script, drawing characters or designing landscapes. Read more after the jump…

Working From Home Trend Getting Some Push Back

digiden copyNational Public Radio and The Wall Street Journal recently did stories about how some employers are cutting back on allowing employees to work from home, citing the need to have people together to enhance creativity and collaboration.

A number of large companies in recent years announced similar measures – Yahoo, HP and IBM – all began to recall home-based employees to work in the office.

Still, teleworking is extremely widespread. According to the Society for Human Resource Management, 40 percent of employers allow employees to regularly work from home.

Read more after the jump…

It’s All About Instagram

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When we say “Instagram” what’s the first thing that comes to mind? Pretty pictures of far-off destinations? Mouth-watering food photos? Sweet shots of your favorite kiddos? This week we’re expanding our horizons by peeking into Instagram feeds that feature shrunken heads and goats – yep, goats. And surprisingly, both are basking in followers and engagement. Wondering how? Join us on a little Instagram journey…

CBS News: TSA Gains Popular Following on Instagram

Believe it or not, the Transportation Safety Administration (TSA) – yep, the folks running security at the airport – hold the No. 4 spot (ahead of Beyoncé!) on Rolling Stone’s “must follow” list. From frightening, confiscated items to tips on traveling by plane with live lobster, this article explores why there’s something for everyone on this unexpectedly awesome channel. Read more after the jump…

Meeting With a Corporate Partner For a Sponsorship? Be Prepared.

6 Tips To Prepare For a Sponsorship Meeting With a Corporate Partner | GroundFloor Media PR Agency in DenverIf you are meeting with a corporate partner to discuss a sponsorship proposal or charitable donation request, be prepared. Just as you would prepare for a new business meeting or job interview, you have one shot to make the best possible impression, so do your homework and come to the meeting prepared. The key to success? It should be all about them.

Whether you have worked with a corporate partner for multiple years or you are meeting for the first time, here’s what to research, prepare and bring to the meeting:

Read more after the jump…