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Weekly Reads – Important Platform Upgrades to Help Marketer Tell Richer Stories

We are back to our regularly scheduled Weekly Reads roundup after an exciting launch of our sister agency, CenterTable, last week. We hope you have taken a moment to read about the work our team is excited to do with clients to create unique and creative experiences online, and are now following CenterTable on Twitter and Instagram. And speaking of Instagram and Twitter, there is plenty of news-you-can-use below as you transition into summer campaigns and, sigh, long lead planning for fall.
Read more after the jump…

GroundFloor Media Crisis Expert Quoted on EgyptAir Tragedy: Don’t Bicker, Sympathize

(Photo Credit: WikiCommons)

(Photo Credit: WikiCommons)

GroundFloor Media’s Gil Rudawsky was quoted last week by communications publisher Ragan.com on how EgyptAir was handling communications in the hours following the disappearance of the airline’s jetliner.

In the article, Rudawsky acknowledged that it was a fast-moving story that news outlets were covering round-the-clock. In the initial hours, media was speculating on the cause, without any supporting facts. EgyptAir went on the offensive and chastised the media for jumping to conclusions.

Read more after the jump…

Meet Our Sister Agency – CenterTable

CenterTable LogoFor years, we’ve been talking about how our industry is constantly evolving and how the lines are blurring between marketing, PR and advertising. During that time, we’ve experienced a rapid transformation at GFM with the evolution of digital communications. In fact, we’ve been working in this digital space for more than a decade – before Facebook was even available to the general public.

And that’s why we’re excited to share the news that GFM launched our sister agency – CenterTable. Our clients consistently express the need to engage with their audiences in authentic and meaningful ways. With our sister agencies, we will continue to do so through an integrated and impactful approach.

Read more after the jump…

Weekly Reads – The Push and Pull of Automation vs. The Human Touch

Technologies that not too long ago seemed like the stuff of science fiction, like virtual reality and artificial intelligence being used to communicate with humans, are at the forefront of marketing trends this year. However, another major trend we’re watching is the importance of brands, and people, maintaining their authenticity and humanity. To be successful, marketers need to figure out how to make these new technologies work while keeping the human element.
Read more after the jump…

Facebook puts bigger emphasis on time spent with posts

Trying to figure out the mysteries of the Facebook Newsfeed is not only impossible, but it’s a moving target that can change as soon as you might think you’re getting close. That target has moved again as Facebook recently announced changes to the Newsfeed that favor the amount of time a user spends on a given post.

While liking or commenting on a post is one indication that the platform uses to decide how the News Feed appears, it’s not a full picture of what the user wants. People don’t typically like or comment on everything they read so moving forward Facebook will prioritize posts based on how long users spent on similar posts from the author or publisher in the past. To inform these tweaks, Facebook will rely on data it’s been collecting on how long people spend on Instant Articles or how long posts were viewed online or in the app.

In another change that will effect publishers more than businesses, Facebook is reducing how often people see several posts in a row from the same source within the coming weeks.

Why social coverage should be part of your broadcast pitch

Facebook vs. TV

When I was working as a digital content manager in broadcast news, I sat next to the segment producer for our morning broadcasts. You could always tell when she was being pitched, because she would pick up the phone and recite the following:

“Hello, morning show.”

(Pause for response)

“I’m busy. How are you?”

It’s true, segment producers are busy. But so are PR pros. So when you’re utilizing precious hours to pitch broadcast news stations on behalf of a client, efficiency is everything.

That’s why I always wondered why our segment producer rarely (if ever) hung up the phone, turned to me and said “those guys want to know if they can also get some coverage on our social pages.”

Read more after the jump…

How to Get on the Good Side of Legal

More and more, as public relations practitioners, especially if you work with clients on crisis communication, you will work with attorneys – either the client’s in-house attorneys or outside counsel. Bill Ojile, an attorney and partner at Armstrong Teasdale and former GFM client, recently met with the GFM team to share his insights on how to effectively work with legal counsel.

According to Bill, lawyers’ jobs are to make people uncomfortable, to ask a lot of questions and to be skeptical. He also noted that lawyers don’t write for everyday people, and they don’t write for the media; they write for every contingency. With that said, how do PR people and lawyers co-exist and together create the very best communications and outcomes for their mutual clients? Bill provided the following tips for how to navigate the legal waters:

Read more after the jump…

Company Culture – What it Really Boils Down To…

digidenCulture is a really, really big deal at GroundFloor Media (GFM). It’s something we talk about regularly, and it’s something both our president and founder present on quite frequently. As the team member who prepares and submits award entries for GFM, I end up writing about our culture a lot. And by virtue of working for a marketing communications agency, I get a glimpse into a whole variety of company cultures as we meet and work with all of our clients. And with all of this talking, writing and observing, I’ve come to believe that a healthy and vibrant company culture – one that results in a business that employees and clients/customers are excited about – really boils down to four main things.

Read more after the jump…

We’ve Reached the Snapchat Tipping Point

Snap logoThe experts have been saying it for a couple of years now, and given some of the most current statistics, it seems like 2016 might actually be The Year of Snapchat:

  • There are more than 100 million daily active users
  • There are an average of 9,000 snaps every second
  • 8 billion video snaps are sent every day
  • The average user spends 30 minutes in the app every day

Probably the most telling news that points to Snapchat’s coming of age is the fact that Facebook is now developing its own Snapchat-esque camera app. The addition of features like Stories, geo-filters and face recognition lenses has made the app even more interactive (and dare we say, “fun?”) and more importantly for us, a bit more metrics-driven.

Read more after the jump…

Building Working Relationships

2016 Nonprofit Communications Trends Report Infographic

2016 Nonprofit Communications Trends Report Infographic

The grass isn’t always greener in the nonprofit world. Only 40 percent of communications directors describe the working relationship with their executive director and teams as “excellent” according to the 2016 Nonprofit Communications Trends Report. So what gets in the way? It is not hard to believe that the report found goals, objectives and how these are communicated often vary greatly between communications directors, development directors and executive directors. Read more after the jump…