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Weekly Reads – Help Keep Social Media Safe With #BullyProofSummit

By now you know that at GFM we’re passionate about social media – that’s why we’re very proud to support client Children’s Hospital Colorado in an important social media activation on Wednesday, Aug. 5 – #BullyProofSummit.

According to cyberbullying statistics from the i-SAFE Foundation, more than half of adolescents and teens have been bullied online, and about the same number have engaged in cyberbullying. At the same time, though, well over half of young people do not tell their parents when cyberbullying occurs, fearing it will only make things worse.

Unfortunately, social media plays a big role in cyberbullying – which is why we’re encouraging parents, mentors and caregivers to children of any age, to join us for Children’s Hospital Colorado’s first ever Cyberbullying Social Summit and live panel discussion on Aug. 5, from 10:00 – 11:30 a.m. MST. Whether in person or online via #BullyProofSummit, we hope to see you there. More details available on the website: bit.ly/1SdjnDo.

And now for the week’s news!
Read more after the jump…

Google Mobile-Friendly Update Not So Friendly to Your Website?

Over the past few months, you may have noticed a dip in organic, mobile search traffic on your website. Wondering what gives? The recent Google Mobile-Friendly Update may be to blame.

What’s This About a Google Mobile-Friendly Update?!

Google released a mobile-friendly search algorithm update back in April 2015 that changed the way mobile search results are displayed, giving priority to mobile-friendly webpages.

Ok, but what does that really mean?

  • Only searches conducted on mobile devices are affected
  • Applies to individual webpages, not the entire website
  • Preference will now be given to mobile-friendly webpages in mobile search results
  • Non mobile-friendly webpages will experience a significant decrease in visibility in mobile search results
  • All languages are affected

Read more after the jump…

Emojis Rule the World

A couple of weeks ago the Dallas Mavericks and the Los Angeles Clippers found themselves in a bidding war over DeAndre Jordan, one of the most sought after NBA free agents this summer. Jordan was torn between a perennial playoff team in his home state (Dallas), and an exciting team that served as his home for the first seven seasons of his career (L.A.). Both teams rallied their troops: enthusiastic owners, championship-winning coaches and superstar players. The battle began on social media and the weapon of choice was the emoji. Read more after the jump…

Lessons In Communication From My Mom and Stormy Rottman

Thinking back on it, my career in communications was inevitable. I always scored off-the-charts for verbal skills (if you know me personally, this shouldn’t surprise you!) and from an early age my mom encouraged me to take responsibility and speak up for myself.

Today, I appreciate and apply these lessons (thanks, Mom!) every day as a professional communicator. However, I’m beginning to wonder if kids today are learning these same basic skills. Or has technology completely undermined their ability to truly and personally communicate? Read more after the jump…

What Would Your Client’s Super Power Be?

superhero_pic_forblogA while ago, I blogged about how yoga principles can be applied to PR. And then, a few weeks ago, I was in one of my favorite yoga classes, and the teacher asked us to contemplate what super power we would choose if we could have one such power. It struck me that this question suggested yet another way I could carry yoga off of the mat and into the workplace.

Here’s how I made that connection… Obviously, while we might not ever actually be able to fly, have super strength or turn invisible, the idea really was to think about how we could soar in life. Set wild and crazy goals in life – and then go for them. And, as agency practitioners, I think that’s what we can and should do for our clients.

Read more after the jump…

Shrinking the To-Do list: Back to Basics

How is your social media editorial calendar looking these days? Do you have a weekly team meeting to review content and analytics? How about that plan to build out LinkedIn? There are many simple planning tactics that can make a daily to-do list shrink a bit. Maybe it’s time to get back to basics.
Read more after the jump…

Millennial Engagement: Learn What Chevrolet is Doing

Screen Shot 2015-07-21 at 10.45.16 AMAccording to the Pew Research Center, Millennials are now the largest American workforce group; more than one-in-three American workers today are Millennials (adults ages 18 to 34 in 2015).

Having recently conducted a brainstorm on behalf of a client that is trying to expand their reach into this coveted audience, I found an article in Public Relations Tactics of particular interest. Sounding Off on Brands and Bands detailed how Chevrolet’s West Coast communications team has embraced Coachella and its thousands of concertgoers. In 2015, Chevrolet partnered with McDonalds and a trendy West Hollywood nightclub to sponsor #LoveDriveVibe Pool Party at an estate near the venue. The event included celebrity DJs, musicians and A-List stars. Now in its 3rd year, the Chevrolet party has become a sought-after invitation, even though it takes place outside the concert grounds.

Read more after the jump…

The Why of Video Shares

going_viral_cartoonPersonally, I consume a lot of online video. Parodies, news stories, recipes and so on. As a marketer I sit in dozens of brainstorms each month with companies on varying ends of the video spectrum. Many have barely dipped a wary toe in the water while a small few are testing, learning and refining in exciting ways.

This week an AdWeek interview with video guru David Droga caught my attention. Having moved from traditional TV spots to a digital focus, Droga speaks the language of marketing/PR (i.e., obsessed with telling a compelling narrative) but has the creative expertise of how to break down the differences between each medium. He poses strong questions, serving as direction for creatives who are embarking on the digital video journey. When it comes to digital video content, Droga asks “Why would [consumers] share it?” and “What is the content asking, instead of telling?”

Read more after the jump…

Free Advice for an Ice Cream-Loving Texas Billionaire

Marketers have long known that constraining supply often piques demand. Coors, In-N-Out Burger and Blue Bell ice cream are all examples of products that have created national reputations, in part, by not being available nationwide. People desired what they couldn’t have, and absence definitely made the heart grow fonder.

That level of customer fanaticism can help propel brands to amazing heights, but it also means that customers feel personally invested, and that can create complicated situations when the brand does not, in their eyes, live up to its brand promise.

Read more after the jump…

Split-second Judgment

Think about the last meeting you attended with new people around the table. What first impressions raced through your thoughts? Did you like someone’s smile or hairstyle? Did someone look more “approachable” than someone else?

Your brain makes up its mind about a person within milliseconds of meeting him/her. Yep. Your brain judges people even before you even get to know him or her. According to a recent article, “Stop making these 15 body language mistakes,” by Bernard Marr, founder and CEO, Advanced Performance Institute, your brain is already fast at work categorizing the person, predicting what he/she will do and anticipating how you should react. Read more after the jump…