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Weekly Reads – The Only Constant is Change

Google changes its algorithm, and so does Facebook. The power of one-click, live streaming video comes to mobile via Meerkat and Periscope, and the powers that be ban it. The good news is that as things change, brands and brand managers are learning, and sharing, how to navigate the system. Read on to learn more.
Read more after the jump…

Weekly Reads – Small Shifts Yield Big Opportunities

A few seemingly small platform announcements this week have the potential for major impact. As a real-time research tool, Twitter is getting even stronger with the addition of more search filters to find the right people and trends when you need them. A change in Google’s algorithm will also be important to note given its impact on press sites that are not optimized for mobile. Combined, our latest Weekly Reads roundup reminds us not to lose sight of the basics even when carving out time to try new platforms and think bigger picture.
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Twitter: The First and Last Stop Media Relations Teams Should Make Before Pitching

Twitter Mosaic

If I had a dollar for every article I’ve read about “doing your research before pitching” since landing my first public relations agency position more than 10 years ago, I’d be rich.

The pressure to produce big results on tight timelines has never been greater. We (the PR world) have asked for a seat at the C-suite table, and thanks to the wealth of analytics to finally help us prove the value of PR, many of us are there.

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Weekly Reads – Above All Else, Know Your Audiences on Social Media

It can be hard for brands to chart the right social media course when new platforms seemingly launch every single month and user behaviors change almost daily. What’s important is to learn and focus on your own audiences and give them what they want.
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Social Media Advertising Continues to Grow

If you’ve spent much time on social media in the past few years, you’ve definitely noticed an influx of advertising taking up space on your screen, in the form of boosted posts, promoted content, or pre-roll videos, among others.

Advertising on social media networks topped $15 billion in 2014, and is expected to reach almost $20 billion in 2015. $15.3 billion in 2014 represented a 41 percent increase over 2013, which is astounding growth, but probably not sustainable.

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SXSW Denver Download Recap

The large and lively crowd at GFM's SXSWi Denver Download 2015

The large and lively crowd at GFM’s SXSWi Denver Download 2015

We had roughly 115 clients; partners and agency friends join us on Tuesday morning for our fourth South by Southwest Interactive (SXSWi) Denver Download event. A huge thank you to Infinite Monkey Theorem for hosting and providing cold brewed coffee and breakfast cocktails, Boulder’s Upstart Kombucha for powering us through the morning with samples, and 34 Degrees for sending everyone home with the tastiest crackers on earth.

Our esteemed panelists discussed the overarching concepts, themes and new technologies from SXSWi 2015, and in case you missed the event, or if you were there and want to compare notes, below is a high-level recap of the panel discussion – from content to influencers to trends in technology.

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Tips for Getting Hired in PR/Marketing Communications

Screen Shot 2015-04-06 at 10.03.46 PMSpring is a time when college students are looking for summer internships or new college graduates are looking for jobs. I am continually amazed at the number of inquiries and unsolicited resumes our company receives, especially from those who blast their resume and don’t take the time to do their homework on the front end. After recently conducting an informational interview with an eager, young professional who is working in education and wants to transition in PR/marketing, I thought back to all the advice that has been shared with me. In addition, having been one of those job seekers at one time and having conducted dozens of informational interviews over the years, following are some tips I have learned a long the way.

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Gil Rudawsky Featured in Denver Business Journal

GroundFloor Media’s Vice President Gil Rudawsky had a recent column on a former journalist  working in the world of public relations published in the Denver Business Journal. Rudawsky highlights six misconceptions that some journalists have about PR professionals:

1) PR pros don’t work hard
2) There are no deadlines in PR
3) No stress
4) PR people don’t know how to write
5) PR pros couldn’t make it as journalists
6) PR is just spin

Find out the truth about these misconceptions over at the DBJ.

Weekly Reads – Social Platforms Are Building for Brands

The adage “the more things change, the more they stay the same” could aptly describe 2015’s digital offerings so far. Mobile video and mobile video sharing have been the primary areas of focus. This week Twitter introduced not one but two new products specifically designed to compete with applications that already exist.
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Where to Start with Content Curation

Content Low_FlickrCreativeCommons“We’re going to have a robust content curation strategy in 2015!”

How many of you work with folks who made these claims during your most recent planning cycle? Or perhaps, you oversee a team itching to overhaul current content plans and made these claims yourself?

Announcing content strategy intentions and actually putting a stake in the ground from a time and budget perspective are two very different things. This is why MarketingProfs’ article, “Curating Content: A Few Principles and Tools to Guide Your Efforts,” caught our attention this week.

Read more after the jump…