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Meal Planning as a Metaphor

Meal Planning As a Metaphor | GroundFloor Media PR Agency

Photo credit: Tracy Benjamin via Flickr

You won’t be surprised to learn that at GFM and CenterTable our team members share a lot of similarities. This goes so far as to include how we work (collaboration, big ideas and strategic thinking are tops), how we play (outdoors, in the gym and definitely with friends and family) and even how we eat.

Food in The Office

As a group of hardworking professionals, you’re as likely to find a frozen lunch in our office freezer as you are to find a homemade organic salad in the fridge – it all depends on who’s got what going on that week. In the last few years, however, the consumption of soda has gone down while the intake of soda water has gone up. There are more bags of apples and raw nuts around the office than bags of chocolate or chips. As we’ve matured as a team and continued to work with natural food companies, our approach to food has matured as well, and I’d wager the intake of healthier food during the workday is on the rise.

Food at Home

At GFM and CenterTable our jobs – just like those of our working colleagues in so many other industries – demand flexibility, which means our meals outside the office sometimes have to be flexible, too. Whether we’re rushing to get kids from school after work, squeezing in a workout before heading home, or driving to the mountains in the evening to avoid traffic – our team is often left with little time to get something healthy on the table. That said, on any given day you’ll hear dreamy descriptions of the dinner someone left simmering in their crock pot or the veggies fresh from the garden ready to go on their grill after work. Read more after the jump…

Are You Revising Your Social Media Strategy?

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When was the last time you tested a new strategy or tactic with your social media efforts? Better yet, when was the last time you dug deep into your user’s behavior and social media metrics to inform what you do next? This week brings us several insightful articles about testing and revising our social media strategies – with several common themes.

Snapchat

Ad Week: What National Geographic Did to Earn 3 Million Snapchat Discover Subscribers in Just 3 Months
Not everyone has the budget to command a Snapchat Discover channel, but what we appreciate about National Geographic’s revised approach is the intentional, tailored content it has been offering on the platform. Know your audience, and then understand what works best on each platform. Read more after the jump…

Air Force General Anti-Racism Response Video Goes Viral

Lt. Gen. Jay Silveria’s address last week to Air Force Academy students and staff in response racial attacks that appeared on message boards at the school set the bar for effective crisis response. It’s no surprise that the video has gone viral.

His five-minute speech, during which he encouraged those in attendance to film and share on social media, is worth watching in full.

PR Daily broke down his address, highlighting several key points that made it so effective:

  • Message was unambiguous
  • Strong closing
  • Built on the group’s collective power
  • Demand for action
  • Avoided politics
  • Strong delivery emphasized audience connection

Adding to these, and having worked with clients on crisis responses, one aspect that gave the address such impact was its authenticity. Surely everyone who heard it live, watched it on YouTube or on one of the many media sites that picked it up, walked away with no doubts that Silveria set the right tone for condemning the actions, and for moving forward as the preeminent educational institution that represents the Air Force and the country.

Denver Startup Week: Life Lessons from Serial Entrepreneurs

Cuban Laughing at Denver Startup Week Session: Chinese Rockets and Disco Dance Lessons: The Art of Reinvention - A Night with Startup Visionaries Charlie Ergen, Mark Cuban and Brad FeldI had the opportunity to attend one of the more than 350 sessions that were part of the 2017 Denver Startup Week. Now in its sixth year, Denver Startup Week is the largest free entrepreneurial event of its kind in North America, and is one of the best resources in the nation for those looking to start or grow a business, or in my case, to learn from the best in business.

One of the sessions I attended, “Chinese Rockets and Disco Dance Lessons: The Art of Reinvention – A Night with Startup Visionaries Charlie Ergen, Mark Cuban and Brad Feld,” was highly entertaining and included a candid discussion with successful entrepreneurs.

While admittedly I’m not an entrepreneur, I’m in awe of gutsy business leaders who just go for it and live their dream. Charlie Ergen is the co-founder of Dish Network; Brad Feld runs the Foundry Group, a Boulder venture capital fund; and Mark Cuban is the billionaire owner of the Dallas Mavericks and star of “Shark Tank.”

Read more after the jump…

Is It the End of Twitter as We Know It?

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Social platforms are working to get people to the content they want via visual search, more characters and links all while sidestepping trolls. Twitter in particular will need help avoiding trolls with their announcement this week. Can you believe we could tweet this entire intro?

Twitter

Social Media Today: Twitter’s testing an expanded 280 character limit with some users
Twitter is testing a move from their signature 140 character limit to a roomy 280 characters for each tweet. Beta testers now have room for all the adjectives that had to mercilessly delete before. But content creators beware. If this change rolls out to all users and your goal is engagement, you may still want to keep things brief. Even on Facebook where you’ve got all the characters you could ever want, shorter posts perform better. Read more after the jump…

Siri Gets a Facelift

Siri - Apple Updates Its Default Search Engine Provider | CenterTable Digital Agency

Photo credit: iphonedigital

In recent years, Apple devices used either Google and Bing to provide search results for users depending on how they searched. Safari on Mac and iOS search results were powered by Google, where Siri, Search inside iOS (previously known as Spotlight) and Spotlight search results were all powered by Bing.

This week, Apple has announced a change. Google will once again be the default search engine for Siri, Search inside iOS, and Spotlight on the Mac. However, image search results from Siri will still come from Bing, for now.

“Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these services to have a consistent web search experience with the default in Safari,” Apple said in a statement. “We have strong relationships with Google and Microsoft and remain committed to delivering the best user experience possible.”

Given Google’s large search market share, it will be interesting to see how this change impacts trends in organic search traffic to websites.

On a related note, you may also notice Siri is little more chipper while reading those Google results today. Last week, Apple’s virtual assistant had some work done on her vocal cords to sound less robotic and more life-like.

London Could Boot Uber Based on Reputation Issues

UBER_(1)We all know that a poor reputation is harmful to a business’ bottom line, but rarely is that connection so clear as in the case of Uber. We learned this weekend that the car service could be out business in London as soon as the end of this month, and the reason cited by regulators is “a lack of corporate responsibility.”

As The Wall Street Journal reported:

London’s top transport authority stripped Uber Technologies Inc. of its private-car hire license in the city, threatening to shut the company out of one of its biggest markets.

The surprise decision presents another obstacle for the company as it tries to pare heavy losses and right itself amid a series of scandals, probes and board infighting. The authority, Transport for London, cited “a lack of corporate responsibility” that it said could undermine public safety and security, and said it won’t issue Uber a new license when its current one expires Sept. 30.

What do regulators mean by a lack of corporate responsibility? In short, a bad reputation. You can point to a number of issues over the past two years ranging from the FBI investigating its nefarious “Project Greyball” to allegations of false advertising to sexual harassment claims, and the list goes on and on.

London is an important market for Uber, and it represents approximately 3.25 million users – nearly a third of its active user base in Europe. The annual gross revenue hit to Uber could total $400 million, about 5 percent of the company’s overall gross revenue.

Often, trying to calculate the precise damage a crisis does to a brand’s reputation is extraordinarily difficult. With Uber, we may be able to start with $400 million. The additional damage that the company has suffered by those jumping on the #DeleteUber bandwagon continues to be difficult to quantify, but it may be many times the damage that London could cause it.

Live and Local Video, Make it Your Focal Point

Over the past couple years, the shift to live video has been hard to ignore. According to research from Livestream, 81% more people watched live video in 2016 than 2015 and 82% would rather watch a live video than your standard social media post. 56% of Millennials watch live content on their mobile device, and brands are starting to notice.

Companies such as ESPN has poured billions into live production because they know that’s why their audience turns into their networks.  But high quality livestreaming isn’t something that’s exclusive to bigwigs like ESPN anymore. Thanks to agencies like CenterTable Studios, you can make your live content look top notch. We now have the ability to reach people on multiple platforms simultaneously and interact with our audiences who are thirsty to be engaged with.

Read more after the jump…

Tips To Up Your Video Game

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The way brands engage with consumers is constantly evolving and with that, video consumption is becoming more and more relevant. This week, we’re exploring some new opportunities to take your video game to the next level.

Video Advertising

TechCrunch: Video advertising took a big leap in Q2, according to Smaato
Video advertising is on the rise. According to Smaato, video ad spending was up 142 percent from Q1 and the most popular ad format was full-screen interstitials. Rewarded video formats, where you watch an ad for in-game or in-app rewards, also had 96 percent increase in impressions and a 153 percent increase in ad spend. Read more after the jump…

When A Private Crisis Strategy Session Becomes Front Page News

Crisis Communications Lessons: When A Private Crisis Strategy Session Becomes Front Page News | GroundFloor Media PR Agency | Denver, COAs part of crisis communications training with our clients, we emphasize that unless you are in a closed-door office or in a private location, anything you say in public can be used against you. This lesson, once again, resonated loud and clear in a Sunday New York Times scoop.

Last week, Denver attorney Ty Cobb who now works for the White House to coordinate its response into investigations into Russia’s connection with President Trump, was having a strategy lunch with the president’s lead outside attorney on the Russia investigations, John Dowd.

Little did they know, a Times reporter was also having lunch, at the next table.

Read more after the jump…