Monthly Archives: January 2011

Toyota in front of latest recall

By | Published: January 27, 2011

Another massive recall by Toyota Motor Corp.? When will the bad news stop for the automaker? The silver lining in this week’s recall of 1.7 million vehicles, is that the news has been so negative for Toyota that this latest recall will simply be taken in stride by consumers. In terms of size and importance, [...]

Posted in In the News | Tagged , , , , , , , , | Leave a comment

Social Media Monitoring – The Human Touch

By | Published: January 26, 2011

At GroundFloor Media, our GFM Digital practice offers what I believe is an innovative and highly customized approach to social media monitoring. Our Digital Snapshot™ is a proprietary social media discovery and competitive audit tool. Each Digital Snapshot combines measurable data with strategic insight to help clients understand what is being said about their brand, [...]

Posted in GroundFloor Media | Tagged , | Leave a comment

The Critical Nature of Client Service

By | Published: January 24, 2011

I’ve had several experiences lately – both good and bad – that have reminded me just how critical client/customer service is for companies of all sizes and across all industries. And it really only takes a little movement in either direction to make a big impact. First, let’s get the bad out of the way… [...]

Posted in Uncategorized | Tagged | Leave a comment

Twitter helps bank inform customers during outage

By | Published: January 22, 2011

Bank of America learned that social media is not just for catching up with old high school friends and can be used during a crisis. Last week, when its online banking service crashed, it sent out this message over Twitter: “Online Banking Outage: Bank of America is working to restore capability as quickly as possible, [...]

Posted in Crisis Communication | Tagged , , , , , , , , , , , | Leave a comment

If you don’t have anything nice to say…

By | Published: January 21, 2011

It never fails – your mother is always right. I remember my mother telling me as a child that if I didn’t have anything nice to say, I shouldn’t say anything at all. In this day and age, it is a childhood scolding that would do us all a bit of good to remember. Over [...]

Posted in GroundFloor Media | Tagged , , | Leave a comment

Keep Your Foot on the Gas

By | Published: January 20, 2011

Last week, my inbox alert chimed not once, but twice, with a forwarded message about the recent TED talk by Sheryl Sandberg, chief operating officer of Facebook. Yes, a woman is the number two behind Mark Zuckerberg – wow! I think many assume another youngish, Ivy League, tech-savvy male works side-by-side with the Time Magazine [...]

Posted in GroundFloor Media | Tagged , , , , | Leave a comment

How prevent and repair an online reputation

By | Published: January 20, 2011

What can you do if your online reputation has been damaged, whether by others or your own mistakes? A Huffington Post columnist offers four good tips: 1. Be upfront 2. Apologize 3. Get it down 4. Own your SEO Our Groundfloor issues management team works with our clients to address each of these issues. We [...]

Posted in Crisis Communication, In the News | Tagged , , , , , , , , , , | Leave a comment

Eyes Wide Shut: Arizona Tragedy

By | Published: January 13, 2011

Like many of you I was shocked and saddened this past weekend to learn of the tragic shooting in Arizona that left six dead and 14 wounded. In reading more about the shooter, it’s clear that he had issues that were becoming more and more apparent to those around him, and it’s sad to know [...]

Posted in Crisis Planning | Tagged , , | Leave a comment

PR lessons from water crisis

By | Published: January 12, 2011

This comes to us from Northern Ireland, where part of the country was cut off from water for weeks. It highlights the need for a strong crisis communication plan and social media plan. Take a look. – Gil Rudawsky Share: Share on Facebook Share on Google Plus Share on Linkedin Pin it Tumblr it Tweet [...]

Posted in Crisis Communication, In the News, Issues Management | Tagged , , , , , , , , , | Leave a comment

The blame game in Tucson shooting

By | Published: January 12, 2011

Having been in the newsroom for a variety of tragedies – Columbine and Sept. 11, to name a few – the instinct of the public is to point the finger at the media. Being the messenger of bad news, however, does not make a link to being the cause of it. Here’s a thoughtful piece [...]

Posted in In the News | Tagged , , , , , , , | Leave a comment