Monthly Archives: February 2011

Botched kidney transplant gives hospital crash course in crisis communication & reputation management

By | Published: February 25, 2011

The USC University Hospital in Los Angeles received a crash course in crisis communication last week as news broke that a patient accidentally received the wrong kidney. TJ Walker, a Forbes.com columnist and crisis communication expert, offered his take on what measures hospitals should take if they encounter this unfortunate situation: Walker advised: 1.       Call [...]

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GroundFloor’s crisis expertise cited by Ragan.com

By | Published: February 17, 2011

Here’s a link to an article by a Ragan.com reporter highlighting how GroundFloor Media recommends having a worst-case scenario crisis plan, because when you need it, it’s always too late. I was quoted as as saying: “Ninety-nine times out of 100, you’re never going use the plan. But in those rare instances that crises do [...]

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When bad things happen to good brands

By | Published: February 15, 2011

If you kept up with the news over the weekend, you are surely aware of the sudden resignation of Sunflower Markets CEO Michael Gilliland following allegations of child prostitution. As the old saying goes, it takes a lifetime to build a reputation and only hours to tear it down – and this case is no [...]

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Connected Thinking, Globally.

By | Published: February 11, 2011

GroundFloor Media (GFM) is one of more than 40 public relations agencies worldwide that are part of the invitation-only Public Relations Global Network (PRGN). Comprised of agency owners and industry veterans, PRGN agencies are selected for being one of the premier agencies in their market and therefore providing the background and intelligence for clients looking [...]

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Great Story Telling: When it Makes a Difference

By | Published: February 9, 2011

We’ve all had good clients and clients that were not quite the right fit. I believe that a good client is made up of not only the chemistry of the teams but also the sense of partnership in the bigger picture. There is nothing better for an agency than having a passion and mission for [...]

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Kenneth Cole may have crossed the PC line

By | Published: February 6, 2011

It sounded like a good idea at the time. Kenneth Cole sent out a tweet at the end of last week about the protests in Egypt, tying the situation to the hype over a new clothing line. Here’s what it said: “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is [...]

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GroundFloor Media launches crisis communication blog, formalizes service line

By | Published: February 4, 2011

The news cycle never sleeps, and the bar for what is considered “news” continues to be lowered. One negative article, blog or tweet can snowball, and company reputations that have taken years to build can crumble instantly. Understanding this changing media landscape, where news can be contained in 140 characters or less, is half the [...]

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