Monthly Archives: April 2011

Tips for Juggling Social Media Content Creation

By | Published: April 27, 2011

So you have a strategic social media plan—maybe you’ve even launched a Facebook page and created a Twitter account. This is an exciting and important step forward for many companies. However, now the question is, “how are we going to create enough content to keep it dynamic?” Below are four tips for keeping you sane, [...]

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Mind your off-the-record comments and what you say during sound checks

By | Published: April 27, 2011

There’s no such thing as “off-the-record” anymore. It used to be, at least in theory, that politicians and business executives could safely assume that if the cameras weren’t rolling, or if a reporter had set down his pencil, they could speak freely and there was little risk of the comments showing up on the 6 [...]

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Gil Rudawsky’s crisis blog to run on Ragan’s PRDaily’s site

By | Published: April 23, 2011

GroundFloor Media’s Gil Rudawsky is now a regular contributor on Ragan’s PRDaily.com site. Check out the links of his last two columns here and here. PR Daily is a daily news site that delivers news, advice, and opinions on the public relations, marketing, social media,  and media worlds. It has 250,000 monthly visitors and is [...]

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New Study: Social Media Marketing Spends to Increase

By | Published: April 20, 2011

According to a new study from Mashable and Effie Worldwide, 70 percent of marketers plan to increase their social media spend by 10 percent or more this year. Read the full Mashable article here. While this is promising news for the communications and advertising world, it immediately made me think, “with more money comes greater [...]

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TEDx, where x=independently organized TED event

By | Published: April 19, 2011

There has been a lot of TED activity in the Denver area over the past two weeks. On April 7, TEDxMileHigh hosted its first event, gathering more than 1,700 TEDsters at the Ellie Caulkins’ Opera House. From the food we eat to the clothes we wear and the way we think about diversity in our [...]

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News Corp. offers rare industry mea culpa for mistakes

By | Published: April 15, 2011

It’s not often that news outlets apologize, and if they do, it’s a brief hidden in eight-point text on page 17. But media conglomerate News Corp.’s UK newspaper division very publicly apologized for the racy News of the World’s hacking into private voicemail accounts of celebrities and sports and government figures in an attempt to [...]

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Making Sense of Location-based Marketing for Your Business Needs

By | Published: April 12, 2011

Foursquare, check! Gowalla, check! Facebook Places, Yelp and Scvngr, check (check and check)! It’s exhausting just thinking about all the different platforms that now exist for checking in at various locations, sharing tips and chasing deals – and now imagine this abundance of choices from the perspective of a consumer who is trying to interact [...]

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The1stMovement Visits GroundFloor Media

By | Published: April 11, 2011

Corey Hayes and Dave Schell from The1stMovement‘s Denver office visited GroundFloor Media on Friday to talk about how digital – specifically mobile – can work together with public relations to create an integrated and exciting campaign experience for customers. Watch the two-part video series on our YouTube channel to learn more – and let us [...]

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It’s not their fault, but companies still have to apologize for massive data breach

By | Published: April 8, 2011

It was the data breach heard around the world. Millions of people’s email information was stolen in a massive security breach after hackers made their way into email marketing firm Epsilon Data Management’s systems. They only got names and email addresses – but just enough information to use to trick people with “phishing emails.” It [...]

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Are You an Influencer? Am I an Influencer?

By | Published: April 7, 2011

I read about the term “influencer” daily. I probably use the term at least once a day myself. But who is an influencer in 2011 and what does it mean for our traditional and non-traditional PR practice here at GroundFloor Media? If I knew the exact answer, I bet I’d be rich. Or maybe at [...]

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