Monthly Archives: May 2011

With a single tweet, cyclist Lance Armstrong’s PR machine blunts ’60 Minutes’ segment

By | Published: May 30, 2011

Cycling superstar Lance Armstrong has figured out that Twitter makes for a perfect sound bite, even in response to a “60 Minutes” expose. Posted before Sunday night’s program, which said he allegedly took performance-enhancing drugs during his career, Armstrong’s tweet was direct and finely tuned: “20+ year career. 500 drug controls worldwide, in and out [...]

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Journalists: 5 real-world tips for joining PR

By | Published: May 24, 2011

As the fallout continues to resonate in the PR world a week after the revelations of the Burson-Marsteller “Whisper-Gate” scandal, we thought it appropriate to offer some tips for journalists who enter the world of PR. With the dwindling ranks in the news media, the PR industry is seeing more and more journalists reinvent themselves [...]

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Social Media as a Customer Service Tool

By | Published: May 20, 2011

Social media can be a powerful platform for customer service. Conversations take place in real-time (or close to it based on your company’s bandwidth) and organizations have the ability to catch issues before they escalate if they are actively monitoring their channels. Using social media is part of my job, but even more it is [...]

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This cartoon hit too close to home:

By | Published: May 17, 2011

Share: Share on Facebook Share on Google Plus Share on Linkedin Pin it Tumblr it Tweet about it Tell a friend

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Why all of PR will pay for ‘Whisper-Gate’

By | Published: May 14, 2011

However you describe this week’s debacle—sleazy, unethical, or just plain stupid—all of us in PR will pay for it with a sustained black eye and a loss of credibility. The “Whisper-Gate” scandal that leaked out this week involving search-engine king Google, social media maverick Facebook, and storied public relations firm Burson-Marsteller should have every PR [...]

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Get Grounded Program Makes a Difference

By | Published: May 11, 2011

GroundFloor Media’s Get Grounded program provides team members an opportunity to actively participate in causes they believe in by offering paid time off or cash grants in exchange for hours volunteered. In this short video, GFM team members Kristina Reilly and Jennifer Wills talk about their community involvement the benefit to the organizations they serve [...]

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Coal giant falls victim to spoof PR campaign

By | Published: May 11, 2011

Did you hear coal giant Peabody Energy is giving away kid-friendly asthma inhalers? Or that it’s touting a new website called Coal Cares, complete with kids games, an FAQ page that includes famous asthmatics, and a section on why coal is really better than wind power due to the “Chaos Theory” and “Butterfly Effect.” Yep, [...]

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National Women’s Health Week

By | Published: May 10, 2011

With this past Sunday celebrating Mother’s Day, it is fitting that May 8 – 14, 2011, is National Women’s Health Week. I know from firsthand experience that between juggling kids, home responsibilities and work, my personal needs are often last on the list. And this includes looking after my own health. National Women’s Health Week [...]

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WSJ soliciting leaked documents: 6 ways PR pros should prepare

By | Published: May 6, 2011

The Wall Street Journal is getting in to the leaked documents business. The most-widely read newspaper in the U.S. on Thursday announced it has created a stand-alone website on secure servers allowing the public to submit materials along with their contact information or remain anonymous. The site is called SafeHouse. Although there is no mention [...]

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GUEST BLOG: Social Media strategies should include branding elements

By | Published: May 6, 2011

GroundFloor Media is proud to have partnered with Stu Swineford of Relish Studio on countless projects during the past 10 years. The Relish team is comprised of true graphic design and branding experts, and together we brainstorm and execute many integrated social media and communications projects for our clients. We are honored to have Stu [...]

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