Monthly Archives: June 2011

GroundFloor Media Teams With USA Swimming Foundation

By | Published: June 30, 2011

GroundFloor Media’s own Jim Licko and Alexis Anderson just returned from St. Louis where earlier this week they kicked off the 2011 Make A Splash tour on behalf of client the USA Swimming Foundation. In addition to working with Olympic swimmer Cullen Jones and engaging with amazing kids at the local Mathews Dickey Boys and [...]

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Managing Tough Situations

By | Published: June 24, 2011

In the midst of one of the busiest weeks in GFM’s 10-year history, I attended what I called an “ill-timed” yoga festival in Boulder. And as it turned out, the timing couldn’t have been better… The Hanuman Festival celebrates the Hindu deity, Hanuman, who is “…symbolic of the perfect mind, and embodies the highest potential [...]

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Bar for news being lowered:
Tips for crisis communication response plans

By | Published: June 22, 2011

Is the bar for what is considered “news” being lowered? Members of the media will likely deny it, but with blogs and social media becoming more and more the go to source for news, the media, particularly the traditional media, may be letting some checks and balances slide. Having spent the last 20 years in [...]

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Social Media While Under the Knife?

By | Published: June 21, 2011

Where do you draw the line with social media? No Twitter or Facebook after work? No LinkedIn while still in bed in the morning? I recently found my “line” while getting married and going on our honeymoon. Aside from a few Facebook and Twitter updates during the wedding weekend and honeymoon, I left my phone [...]

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Issues Management: 3 tips for managing nasty remarks about your client in comment sections

By | Published: June 17, 2011

There’s freedom of speech—and then there’s the comments section for online news. Clearly, the bounds of what constitutes freedom of speech are being pushed in these online forums. Put the phrases “immigration,” “Obama,” “GOP,” or “health-care reform” in a headline, and expect the mostly anonymous comments to flow like an avalanche. Last week, The Los [...]

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The New Voice of Television

By | Published: June 17, 2011

By now, it’s well known that the Internet has wrought a widespread revolution in the news and entertainment industries. Old and young, early adopter or Luddite, the Web is central to, and consistently changing, the way we gather and share information. In the face of these changes, you often heard critiques that the industry “didn’t [...]

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Time for some issues management: Gingrich’s spokesman and other top aides jump ship

By | Published: June 13, 2011

Maybe Newt Gingrich should have passed on that cruise with his wife in the Greek isles. That trip, and differing thoughts on how the former House speaker’s presidential “grass- roots campaign” should proceed, resulted in most, if not all, of his senior campaign staff walking off the job Thursday afternoon. His spokesman, Rick Tyler, told [...]

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Time for issues management? Here are 4 tips for navigating the news cycle

By | Published: June 10, 2011

The general public likes nothing better than seeing an infallible politician falling on his sword, admitting wrongdoing, and making the rest of us feel better about our shortcomings. Until Monday’s mea culpa from New York Rep. Anthony Weiner about his breach in judgment about sending Twitpics of himself in his drawers to women, he was [...]

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What’s on Your Plate?

By | Published: June 9, 2011

On June 2, First Lady Michelle Obama and Agriculture Secretary Tom Vilsack unveiled the federal government’s new food icon, MyPlate, to serve as a reminder to help consumers make healthier food choices. Out goes the food pyramid and in with a new generation icon MyPlate to prompt consumers to think about building a healthy plate [...]

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In spat with ’60 Minutes,’ Lance Armstrong scores another PR victory

By | Published: June 5, 2011

If Lance Armstrong fans are waiting for “60 Minutes” to offer an on-air apology for its May 22 program focusing on the cyclist’s alleged doping use, they shouldn’t hold their breath. A quick review of the news magazine’s recent history shows only one on-air apology, and that was for airing a program about a heroin [...]

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