Monthly Archives: July 2011

The Colorado Health Foundation Guest Blog

By | Published: July 29, 2011

Alexis Anderson has been with The Colorado Health Foundation, a GroundFloor Media client, at its annual Colorado Health Symposium this week. Check out her second guest blog, “Discovery Session: The spectrum of health care challenges and the media assigned to tell its stories,” to read insights from some of Colorado’s most respected health care reporters [...]

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The Colorado Health Symposium

By | Published: July 28, 2011

Alexis Anderson is in Keystone working with our client, The Colorado Health Foundation at its annual Colorado Health Symposium. Check out her guest blog “Discovery Session: Motivate People to Take Action and Inspire Behavioral Changes” about the daily challenges of health care social marketers. ~ Kristina Share: Share on Facebook Share on Google Plus Share [...]

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GroundFloor Media’s crisis communication strategist Gil Rudawsky quoted on the dying concept of ‘off the record’

By | Published: July 26, 2011

GroundFloor Media’s Gil Rudawsky offered his expertise in a Ragan.com article about how the media landscape changed, and how is never a good idea to go “off the record” with reporters. Gil Rudawsky, senior director of communications at Ground Floor Media, said the relationships between reporters and sources have changed drastically over the past few [...]

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GroundFloor Media offers most important issues management rule: know your client’s dark secrets

By | Published: July 25, 2011

There are countless tips, best practices, and advice in the world of crisis communications, but they are all secondary to the most important action: Find out whether the allegations are true. If they are, then find out who knew about it and what they are planning to do about it. Based on these findings, you [...]

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GroundFloor Media offers crisis communication tips to consider when TV news wants to skewer your client

By | Published: July 18, 2011

We had a saying in the newsroom: If it weren’t for newspapers, television would have nothing to report on. That’s still true today when it comes to newspapers and news websites, although I get to see it from an issues-management perspective. When we have a client who gets profiled in the local newspaper, it usually [...]

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Google+ Warning

By | Published: July 18, 2011

I was thrilled when a former coworker invited me to join Google+. I felt like the cool kid in town. I quickly signed up as there weren’t many steps since I already have Google logins for Gmail, Picasa and Blogger.  My personal blog is Lex & Learn, and I’ve been slowly building it and dedicating [...]

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Exxon’s response to Yellowstone oil leak:
slow and lacking any realsubstance

By | Published: July 14, 2011

Oil spills are messy business, but you’d think that if any company can mount a crisis response after fouling miles of a pristine river flowing out of Yellowstone National Park with crude, it would be Exxon Mobil. Since the spill on July 1, the oil giant has been slow to react with substantive, timely responses. [...]

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Another wound for journalistic integrity

By | Published: July 13, 2011

Scandal! “News of the World’s last edition Sunday, editor to be arrested!” It’s a banner headline that the Brits thought they would never read. Fortunately, or unfortunately, it’s all true. What started as one or two reporters’ egregious actions to hack into private voicemail accounts of celebrities and sports and government figures in an attempt [...]

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Cracks in your Internet security?
Beware—hackers will find their way in

By | Published: July 13, 2011

The world of hacking is organizing, maturing, and wreaking havoc on businesses and governments around the world. Adding insult to injury, the hackers are distributing press releases about their conquests. It’s clear that if there’s even a slight crack in a company’s Internet security, hackers will find their way in and expose customer information for [...]

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LinkedIn: It’s Not Just for Job Seekers

By | Published: July 12, 2011

Two comments in the past week got me thinking about one of the most under-utilized and frequently forgotten social networking sites: LinkedIn. “Isn’t LinkedIn just a site for people who are looking for jobs?” “LinkedIn is the stuffy, suit-wearing, MBA, always-on-his-Blackberry of social media sites.” The fact is, as of March more than 100 million [...]

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