Effective communications is both an art and a science, and to be successful, any marketing communications program must be relevant to your target audiences. At the very heart of the communications program are key messages. For this reason, developing key organizational messages is a critical first step to any communications campaign. Key messages should speak [...]
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Newspapers tap Facebook to host—and monitor—comment forums
GroundFloor Media, a crisis communication and issues management firm in Denver, delves into how newspapers are dealing with out-of-control comment forums.