Monthly Archives: November 2011

Thinking about going off the record with a reporter?
Think again. Old rules no longer apply.

By | Published: November 22, 2011

Check out this great video on how “off the record” with a reporter might not be the best idea. For more on the topic check out the GroundFloor Media article on the same topic. Share: Share on Facebook Share on Google Plus Share on Linkedin Pin it Tumblr it Tweet about it Tell a friend

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6 guidelines for drafting a crisis communications plan

By | Published: November 18, 2011

It seems clear that Penn State didn’t have an adequate protocol in place. Don’t let that happen to you. Follow these tips provided by crisis communication firm GroundFloor Media.

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Best Friends Helping Best Friends – Canine Cancer Campaign

By | Published: November 17, 2011

In August our family patriarch passed away. Red (aka Reddrick von Poopenheimer III) was the classiest of dogs. A Hungarian Vizsla, Red was as close to a human as a dog could be. He could open the fridge on his own, sing a tune and give you the slyest of winks. He was woven into [...]

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9 audiences (that aren’t the media) to target during a crisis

By | Published: November 15, 2011

GroundFloor Media’s Gil Rudawsky in his latest posts says you must communicate with news outlets during a PR firestorm, of course, but keeping these other groups in the loop can boost your messaging efforts.

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Knee-Deep in Underwearness

By | Published: November 14, 2011

It’s not every Sunday afternoon that we find ourselves knee-deep in thousands of pairs of kids’ underwear. Now before you go calling the authorities, consider this: according to the Colorado Health Foundation’s most recent Colorado Health Report Card, more than 143,000 children in Colorado live in poverty. Our state ranks 14th in the nation for [...]

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6 essentials for your crisis response plan

By | Published: November 7, 2011

Denver’s GroundFloor Media experts offer some tips on crisis response.

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The Art & Science of Key Messages (part two)

By | Published: November 2, 2011

(See Oct. 31 post for part one, which covered identifying target audiences) Limit Key Messages to Three and Back Up with Proof Points There’s no magic to three key messages other than it’s usually easier for people to remember items in threes. Coming up with three targeted, memorable messages will help everyone in the organization [...]

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The Colfax Crew Connects with the Colfax Community Network

By | Published: November 1, 2011

The Colfax Crew team has adopted Colfax Community Network (CCN) as its beneficiary for GroundFloor Media’s 10th anniversary Get Giving program. For Amanda Brannum, Laura Love, Jennefer Traeger, Kimmie Greene and myself, all it took was a few words about CCN to make us realize that we wanted to be a part of supporting its [...]

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