Monthly Archives: April 2012

Klout, a tool that measures a company’s influence on its social networks, is a platform we talk about a lot at GroundFloor Media, as we do see value in its influencer rankings as part of a comprehensive influencer evaluation program-just not the only tool. So we were excited to read more about the platform’s new [...]

I feel very fortunate to have just experienced South Africa, one of my new favorite places on earth. As secretary for the Public Relations Global Network (PRGN), I attended our semi-annual meeting in Cape Town. In addition to the meetings, I got to travel beforehand with the owners of Buchanan PR in Philly, HMA PR [...]

It’s hard to believe that it has been three months since we wrote our first blog about Pinterest. Around the same time we launched our own GFM Pinterest page – and with more than 300 pins under our belt, we’re experiencing firsthand the social media craze that shows no signs of slowing down. Although Pinterest [...]

It doesn’t matter if you have the most robust social media and web plan around if you are not measuring traffic, referrals, social sharing and trends. The AMEX Open Forum blog offers a helpful review this week of three analytics dashboards, ranging in price from just $10/month up to $500/month for an extremely comprehensive and [...]

Smartphone photography certainly dominated the social media news feeds this week with Facebook’s $1 billion dollar Instagram deal. In this week’s social media reading summary below, we enjoyed some strong real-world examples of both brands and cities (New York City at that) leveraging social media for photo sharing, consumer engagement and user-generated content creations. Wednesday’s [...]