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Monthly Archives: May 2012

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Celebrating Downtown Denver (Black-Tie Style)

By Lauren Cook | Published: May 31, 2012

Jeff Arnold (SlimGenics), Ramonna Robinson (GFM), and Dalyn Wertz (SlimGenics) It’s not often you get invited to a black-tie affair in Denver, so when we received the invitation to the Downtown Denver Partnership 51st Annual Awards Dinner this week, we couldn’t pass it up. Along with our friends and colleagues from LiveWell Colorado, Bellco, Jeremy [...]

Posted in Uncategorized | Tagged Uncategorized | Leave a comment

Wednesday Social Media Headlines from Google+ and Facebook

By Alexis Anzalone Anderson | Published: May 30, 2012

Sometimes we just can’t wait until Friday to share big social media headlines from the week. Today our office has been buzzing about the launch of Google+ Local Pages and a new monetization and reach paid strategy from Facebook that offers admins the chance to pay money to have a post pushed to more people. [...]

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What We’re Reading – Week of May 21, 2012

By Lauren Cook | Published: May 25, 2012

This week’s “What We’re Reading” is all about utility. It’s not just enough to have a social network where you can converse with your friends. Now, these online channels are coming out with much-needed extensions to their basic services to allow users to connect in much more visual ways, like Facebook’s new camera app and [...]

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Best Buy’s lax response lets PR crisis drag on for months

By Gil Rudawsky | Published: May 24, 2012

A tawdry scandal has cost the company its CEO and, ultimately, its founder/chairman. The fallout could have ended in December.

Posted in Crisis Communication, In the News | Tagged best buy, communication, crisis, expert, gil, groundfloor, management, reputation, Reputation Management, rudawsky, scandal | Leave a comment

What We’re Reading – Week of May 14, 2012

By Kristina Reilly | Published: May 18, 2012

The theme of this week’s “What We’re Reading” email is something we talk about nearly every day at GFM: being human. It sounds simple, but many brands seem to miss the boat, or try to find ways around the human aspect of social media, and it’s typically easy for your customers to see through it. [...]

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A Great Day with Colfax Community Network

By Amanda Brannum | Published: May 18, 2012

As part of GFM’s Get Giving initiative, the GFM team recently got to spend the afternoon volunteering with Colfax Community Network (CCN) – which advocates for and works on behalf of children and families residing in low-income, transient housing (primarily residential motels) along Colfax Avenue. We spent the afternoon with the kids in CCN’s after [...]

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What We’re Reading – Week of May 7, 2012

By Kristina Reilly | Published: May 12, 2012

LinkedIn PR Daily: Five Little Known, Powerful LinkedIn Tools LinkedIn continues to grow its user base at an incredible rate. But beyond keeping your personal profile up-to-date, how can you make it work for your business? This article outlines a few tools that make LinkedIn 277 percent more efficient at lead generation than Facebook or [...]

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The No. 1 PR lesson from Yahoo CEO’s résumé gaffe

By Gil Rudawsky | Published: May 11, 2012

In journalism, there’s a saying: ‘If your mother says she loves you, check it out.’ Turns out that applies to executives’ résumés, too.

Posted in In the News | Tagged crisis, gil, groundfloor, management, media, reputation, Reputation Management, resume, rudawsky, strategy, yahoo | Leave a comment

Is the media phone interview dead?

By Gil Rudawsky | Published: May 7, 2012

Reporters are ditching phone calls in favor of email exchanges and even Twitter messages. What does this mean for your interactions with journalists?

Posted in Crisis Communication | Tagged burson-marsteller, crisis communication, crisis response, denver, gil, groundfloor media, issues management, media, Media Training, poynter, reporters, rudawsky, social media, training, Twitter | Leave a comment

What We’re Reading – Week of April 30, 2012

By Kristina Reilly | Published: May 4, 2012

Metrics Jen van der Meer: The Cost of Being Human (presentation) We’ve been back from SXSW for nearly two months, but this presentation by Jen van der Meer, a former Wall St. executive turned analytics guru, has us continuing to applaud. Statistics, logic, reason, pictures of kittens…all to explain how we should be shifting our [...]

Posted in Uncategorized | Tagged FourSquare, mashable, Pinterest, Social Media, SXSW, Yelp | Leave a comment
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