Is Lance Armstrong opting for the least-worst option as part of a damage control campaign?
After fighting allegations of performance enhancing drug use for most of his career, the seven-time Tour de France winner and cancer survivor and his PR team made a tactical decision to back away from the latest investigation, this time by the U.S. Anti-Doping Agency.
He released a statement on Thursday night that says he’s not going to fight the latest “witch hunt.” The result will likely mean he will be stripped of the titles and banned from the sport. In the statement, Armstrong did not admit guilt. Instead, he said, “enough is enough.”
Read more at Ragan’s PR Daily.
One Comment
He did what was the best available option left up to him. But for the record, his whole “PR Team” is an overblown term. The Foundation has two people doing PR and they don’t do stuff like this other than from the Foundation’s standpoint. Lance doesn’t have a PR person, just a manager…who isn’t a PR person per se.