As Sandy slams the East, some caveats about pitching

The following is an excerpt from a story published by the author at Ragan’s PR Daily.

With a hurricane bearing down on the Eastern Seaboard, and a contentious national election just over a week away, any PR pitches that aren’t directly about the news will get lost in the shuffle.

Even if your pitch is somehow related to the breaking news, there is still a good chance that it will not see the light of the day. Tell your client that the news is so big that New York City closed its mass transit and school systems in preparation for the massive storm expected to blast much of the eastern third of the country.

Newsrooms nationwide, and particularly those east of the Mississippi River, are singularly focused on Hurricane Sandy and the deluge that is expected to come with it. The reporters who are not working on hurricane coverage are assigned to stories examining what the hurricane will mean for the Nov. 6 general election.

Read more at Ragan’s PR Daily.

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