Weekly Reads – New Facebook Announcement and SXSW 2013

If you’re headed down to Austin for South by Southwest Interactive (SXSWi) this year, make sure to look for the GFM Social Media & Digital Team! We’ll be on the ground meeting with friends, colleagues and clients, soaking up the latest industry news, and carving out time to enjoy some Texas BBQ (by the way, we’re big fans of Iron Works if you’re on the hunt for some good eats).

Drop us a line at gfmsm@groundfloormedia.com if you’re interested in meeting up and we’ll make sure to connect!

Facebook

If you haven’t heard already, Facebook announced big news yesterday about their new news feed design and features. Read more here to see how this change affects both your personal and brand Facebook pages.

SXSWi

Mashable: The Most-Buzzed Start-Ups at SXSW 2013
Each year, SXSWi brings the best and brightest of emerging tech companies together to battle it out for most buzzed-about new start-up. Here are Mashable’s predictions for 2013 including Highlight (a location-based app that lets you swap information with people in real time as you pass them) and Charlie (a personal assistant app that connects to your calendar and preps you for upcoming meetings).

Social Media Management

PR Daily: The 7-Point Community Manager’s Checklist
If you’re overwhelmed as a community manager, read this checklist, then print it out to hang by your desk. It will help remind you of what really matters when it comes to social media content and management: planning, measurement, and constant engagement.

Digital/Creative

CommPR.Biz: Why PR Needs to Learn Visual Content Skills
If there’s one thing you should focus on in 2013 when it comes to breaking through the social media noise and reaching your target audience, it’s this: visuals. The majority of influential journalists and bloggers share that they’re more likely to use your content if it has good visuals. You’ll also get more views on your messaging. Click here to find a list of the skills your PR team should have to create standout content. Shameless GFM plug – we can also help you do this if it’s

Infographic

Marketing Think: A Blueprint for the Perfect Tweet
Quick! You have to send out a 140-character tweet in the next 10 minutes to represent your brand and it’s most important message. The goal is to have your fans hear you loud and clear and also respond. What does your tweet say? Believe it or not, there’s a blueprint for creating the perfect tweet in this featured infographic. Learn it, live it, share it.

What GFM Blogged About This Week…

SXSW Interactive: 2013 Trends in Austin
Ramonna Robinson Promoted to President of GroundFloor Media
The Cringe-Worthy Thing Journalists Do

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