Weekly Reads – Metrics, Measurement and Statistics

Several of us at GFM are quick to admit our love for social media and digital metrics. After all, what is the value of a bright and shiny digital campaign if it does not have a tangible impact for the brand? Along those lines, we were excited to find plenty of metrics-related articles in our feeds this week. From Facebook’s enhanced Insights to stats to watch in the midst of a website redesign, there are many options to move your digital campaign from “successful” to “indispensible.”

Facebook Insights

PR Daily – Five Facebook Insights Updates Worth a Closer Look
We’re pretty excited about this week’s update to Facebook’s Insights, and this article outlines several of the reasons. From “best times to post” to “total fans vs. engaged fans,” many of the updated statistics provide more tangible information about our community’s behavior. How can your brand use this information to its advantage?

Happy Birthday, Google+

Ad Age – Google+ Turns Two: You Can’t Ignore it for Another Minute
Despite being late to the party, in only two years Google+ has amassed 500 million users, second only to Facebook’s 693 million. And while we’ve all heard the reports of the lack of active G+ users, the number has grown 27 percent in the past three months to 359 million. Oh, and there are no advertisements on G+ yet…now is the time to implement your G+ content plan if you haven’t already!

More Facebook Stats

BuzzFeed – The Number Facebook Doesn’t Want You to See
A Stanford University study highlights the notion that Facebook users drastically underestimate the size of their general audience by a factor of three…and argues that many do so because they’re scared to admit a potential lack of engagement. This hints toward two things we believe at GFM – engagement matters more than followers, and the best way to increase engagement is through a solid content strategy.

Website Redesign and Metrics

Search Engine Watch – Seven Critical Web Redesign Considerations You Can’t Overlook
Website redesigns can be equally exciting and exhausting. Typically a lot of emphasis is put on the design aspects, which makes sense, but this article highlights seven things that should absolutely be considered – from content, to navigation to redirects.

Apps for PR Types

PR Week – Six Must-Have Productivity Apps for PR Pros
Given all of the metrics, statistics, platforms and content we manage on a daily basis, anything that helps make us more organized and productive is a good thing. Here are six recommended apps to help us with our attention deficit-inducing workload.

What GFM Blogged About This Week…

How 14 Top Brands Performed in a Test of Social Responsiveness
The Role of Social Media During Events: Guest Q&A With The Colorado Health Foundation
GroundFloor’s Gil Rudawsky Article On Crisis PR Appears in ACC Docket
Sparking a Twitter Conversation. Don’t Tweet Without It

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