Denver Business Journal Column: Effectively Fighting A Crisis With Social Media

crisis-image-590x230GroundFloor Media’s crisis expert Gil Rudawsky’s latest column in the Denver Business Journal discusses the merit in getting word out via social media, but he says that sometimes immediacy can get in the way of accuracy. 

“During a crisis, such as the wildfires, social media can be helpful as a quick source of news. But it has its pitfalls, as immediacy doesn’t always mean accuracy and it quickly can become a complaint board,” Rudawsky says.

Read more here.

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