Crushes on Brothers… And the importance of teamwork

Bert Jacobs

Life is Good co-founder Bert Jacobs with Ramonna and Laura

I was recently on a plane reading (even more) about Bert and Jon Jacobs while listening to Scott and Seth Avett, and it hit me that my brand crush (Life is Good) and my band crush (The Avett Brothers) both consist of brothers who work together and play together. From what I can tell, both embody the mantra I try to follow: Love what you do. Do what you love.

So why this fascination with brothers? As I thought about it more carefully, I think it’s really about teamwork. Whether it’s your brother, sister, co-worker or significant other, when a pair or a team clicks, the results are remarkable. Working in sync with another person or team of people allows you to thrive – to truly do what you’re great at and be supported in areas that aren’t your strongest assets.

Clay and Ramonna Robinson

Clay Robinson, co-founder of Sun King Brewery

I feel fortunate to be surrounded by smart, talented, fun people in all aspects of my life, especially at GroundFloor Media (GFM). Very few days go by that I don’t learn something from one of my super-smart friends and co-workers at GFM. I’m proud of how our team supports one another and our clients, and humbled by how they support me.

As I was flying back from Indianapolis after working with my own brother – supporting internal communications efforts at the rapidly expanding brewery he co-founded with my father and others – I had this realization, so I decided to write this brief post to thank my colleagues at GFM (and my own brother) for truly allowing me to do what I love and love what I do. For that, I am very grateful!

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