For years, we’ve been talking about how our industry is constantly evolving and how the lines are blurring between marketing, PR and advertising. During that time, we’ve experienced a rapid transformation at GFM with the evolution of digital communications. In fact, we’ve been working in this digital space for more than a decade – before Facebook was even available to the general public.
And that’s why we’re excited to share the news that GFM launched our sister agency – CenterTable. Our clients consistently express the need to engage with their audiences in authentic and meaningful ways. With our sister agencies, we will continue to do so through an integrated and impactful approach.
Yes, GFM will continue to make an impact with clients who rely on our seasoned team members for our PR and crisis & issues management expertise, while the CenterTable team will work directly with clients to create unique and creative experiences online. The third-party validation that public relations garners for our clients will be extended through digital communications, as integration is part of our strategic DNA. From the day GFM opened its doors we’ve continually pushed envelopes, embraced new ideas and technologies and worked to stay strategic and creative in everything we do for our clients. CenterTable is the next evolution of that same approach.
Whether the name CenterTable conjures up memories of your wackiest family member at Thanksgiving dinner or the time you make to reconnect with an old friend, we all know that conversations start and experiences are made around community tables. At GFM, that community table is literally our own center table – where team members and clients gather to brainstorm creative ideas, solve challenges, celebrate and share an occasional adult beverage. We hope to see you there sometime soon!
~ Laura & Ramonna