Weekly Reads – New Look, Same Formula

We’ve given Weekly Reads a CenterTable facelift. Since the news and notes revolve around social media and digital trends, it seemed appropriate to officially transfer Weekly Reads over to CenterTable, GroundFloor Media’s sister agency. It’s a new look, but the Weekly Reads formula will remain the same.

Facebook

VentureBeat: Why Chatbots Are So Disruptive
Chatbots are everywhere, and they’re only getting smarter. Advanced bots could totally change the way advertising and media agencies create campaigns. Bots give companies the ability to individually target their customers without needing tailor-made campaigns for every single person.

Marketing Land: Facebook Restricts Messenger Bots to 24-Hour Window, Adds Subscriptions
Facebook is pushing companies to build smarter bots by creating a 24-hour window after human interaction to send promotional messages. The shift means that companies will need to create more responsive bots that offer more opportunity for interaction.

Digital Trends: Facebook Now Lets You Guide Viewers Around Your 360-Degree Video
Facebook added guide functionality to 360-degree video that will completely change the way we interact with immersive video. Imagine a restaurant chain guiding you on a 360-degree tour of a new location, or a news station broadcasting a major story and showing people where the points of interest are within the video. The new features also include enhanced analytics for 360-degree videos.

Instagram

Digital Trends: Brands Leap to Instagram Stories, Find Success
For brands with a strong Instagram following, the new Stories feature provides an outlet to post content that might not have otherwise made the cut. Rather than developing a new audience on Snapchat, Stories gives brands the opportunity to reach a network they’ve already cultivated and share Snapchat-like, dynamic content.

Digital Trends: Instagram Adds Two New Rather Significant Video Features in Quiet Update
With the recent buzz surrounding Instagram Stories, a couple of new video features from the app’s latest update went mostly unnoticed. The added video functionality allows users to zoom while recording, and iPhone users can now switch between the selfie camera and the main camera during filming. The update is another example of Instagram mimicking features that began on Snapchat.

What CenterTable and GroundFloor Media Blogged About This Week:
A Coat of Many Colors
Is AP Style Still Relevant?

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