Pantone Picks a Cheerfully Optimistic Shade for 2017 “Color of the Year”

groundfloor-media-pantone-color-year-2017Every year, the Pantone Color Institute selects its “Color of the Year,” which is the color it feels best encapsulates the mood and attitude of the coming year. After what many (including me) have felt has been a tumultuous year, Pantone decided on a cheerful, yellow-green shade as the color of 2017. Introducing, Greenery (aka Pantone 15-0343):

In the midst of social and political unrest, Pantone consciously picked a color that symbolizes revitalization and growth. Leatrice Eiseman, Executive Director of the Pantone Color Institute, describes Greenery as a color that “bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”

Let’s hope Pantone’s symbolic color selection is a forecast of what’s to come in 2017. It certainly feels like the world could benefit from some revitalization, whether it’s expressed by a color or not. Here’s to a greener 2017!

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