The competition between Snapchat and Instagram has been heated since Instagram unveiled its Stories feature in 2016. Since then, the two have been fighting to gain control of not only users, but money generated from advertising. Currently, Snapchat and Instagram Stories both reach about 150 million people a day. With a similar audience size, Snapchat and Instagram have to differentiate themselves to advertisers through their ad capabilities, something that both companies are constantly working to address.
Snapchat is rolling out a new ad feature that will allow advertisers to take users out of the app and directly into other apps. An auto-fill feature will also allow advertisers that use forms, like delivery services, to have some of the user’s info automatically completed.
Instagram will start placing ads between Stories, which is now being used by 150 million people a day, up from 100 million in October. The ads will run automatically as the app switches from one friend’s posts to another. Though the ads are currently limited to 30 advertisers, they’ll be globally available within a few weeks.
If you want to optimize your photos but can’t find the time to work on them, Adobe is developing a solution for you. The company is working on a voice-activated assistant, a la Siri or Alexa, that can use Adobe software to edit pictures for you. The future is cool!
Digital Trends: Careful, your fun peace sign selfie may lead to identity theft
Wait, the future is also terrifying! Before you flash a peace sign in your next selfie, you might want to consider the possible security repercussions. According to the National Institute of Informatics in Japan, smartphone camera technology is now so advanced that fingerprints can be copied from photos taken from up to 10 feet away. Time to start wearing gloves in every picture you plan to post online.