From Changing Keyword Match Types to Google Algorithm Updates – Get the Latest in Search Engine Marketing

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Finding your audience in search – or more so making it possible for your audience to find you – can be a bit of a moving target. This week we’ve got updates from both the paid (PPC) and organic (SEO) sides of search to keep you on your toes.

Paid Search (PPC)

Wordstream: The Impact of Google’s New Exact-Enough Match Keywords [Data]
If you’ve perfectly honed your keyword targeting and match-type strategy in your PPC account, look out! Google is rolling out changes to its Exact Match keywords and the changes are not exactly what you’d expect.

The Wall Street Journal: More Than Half of Digital Advertising Is Mobile
With 2016 having been the year of mobile, it’s no surprise that mobile advertising represented more than half of the digital advertising spend in the U.S. last year. Much of that was driven by Google and Facebook, but we saw this across the spectrum. How will you adjust your PPC strategy in 2017 to capitalize on this growing mobile trend?

Organic Search (SEO)

Google: Our Latest Quality Improvements for Search
In a world where there are tens of thousands of new web pages launched every minute of every day, many people are trying to game the system, including all those fake news sites out there. See what Google is doing about it with Project Owl.

Search Engine Land: Google Reaffirms 15% of Searches are New, Never Been Searched Before
According to Google, of the trillions of search queries it fields every year, 15 percent of them are brand new. Although this number is down from 20-25 percent in 2007, it’s incredible to think that many people are still finding unique ways to search for what they want. We have no doubt the rise of voice search tools, such as Siri and Alexa, are playing a role in this trend.

Entrepreneur: Why a Possum Is Messing With Your Google Local SEO
Google’s Possum algorithm rolled out last September, but small businesses are still feeling the crunch in local SEO. Jason Parks, founder and CEO of The Media Captain, talks about why this is happening and what you can do about it.

Other News On the Blog:

Thoughts from CenterTable’s 6th SXSWi Denver Download: Panelists traded stories and insights at the 2017 GFM | CenterTable South By Southwest Denver Download. Visit our Facebook page to catch the replay of the Facebook Live event.

Project Highlight:

cocd-seo-featured-e1475012983134Center For Out-Of-Court Divorce | Search Engine Optimization: A new local nonprofit organization, Center For Out-of-Court Divorce, worked with CenterTable to develop its first website and optimize it for search engines. Following launch, the website earned multiple first-page keyword rankings, driving a high volume of engaged, organic website traffic with higher conversion rates and average time spent on site than other acquisition sources.

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