360 Video: To Gimmick Or Not to Gimmick

360 Video: To Gimmick Or Not to Gimmick | CenterTable & GroundFloor MediaTechnology is a fickle beast that can really creep up on you. One minute you’re blissfully content that two-day deliveries exist, and next thing you know, there’s shoes that order pizza and hoverboards that don’t actually hover and function as boneless scooters (turns out keeping wheels on things is still one of the best ways to keep your face from eating concrete).

The advent of 360 cameras was one of those things that crept up on me. From 16 GoPro camera rigs to smartphone clip ons, companies are constantly innovating the way consumers are telling their stories. However, like the proverbial cynical caveman that I occasionally am, the discovery of fire has left me wondering about the best ways to use it.

What Is 360 Video?

If you will allow me to talk nerdy for a bit, 360 video comes in two flavors: monoscopic and stereoscopic. Stereoscopic usually involves two cameras shooting per field of vision, or one camera mapped to each eye to create an illusion of depth. This technology is implemented through headgear VR technology like the Oculus Rift and Google Cardboard. Monoscopic video is one equilateral image stitched together from various lenses or sources into a seamless shot. These are the videos/photos that are most commonly seen online. Clients and consumers alike tend to favor monoscopic video because of its affordability and practicality.

Regardless of how cool it is that this technology is so readily available to professionals and consumers alike, 360 video is not immune to the pitfalls of gimmicks. Do I really need a monoscopic virtual 360 tour of a prehistoric world if most of the video consists of the cockpit that my shapeless self is “sitting” in? The practical implementation of 360 video must be considered from a point of its purpose and functionality.

Best Practices for 360 Video

Unlike most other cameras, 360 cameras are not a point and shoot operation, which means the traditional rules of video production don’t necessarily apply. While traditional video takes the audience’s eyeballs and places them within whatever frame you choose, 360 allows those eyeballs to roam freely. Keeping this in mind, there are a few things I have encountered in the field that have helped dictate my approach to 360 video.

  • Think about where the subjects in your video are. In a video that embodies a talk show format between several individuals, putting a 360 camera in the middle of the action might seem like a fun idea, but the audience’s need to manually follow the flow of the conversation could prove counter-intuitive and exhausting.
  • Consider the space you are shooting in. If you are giving a virtual tour of a room or facility, and only 180 degrees of the room contains anything interesting (i.e. your camera is positioned against a wall), then it might be a job better suited for a wide angle lens or an iPhone pano.
  • Conversely, the restrictions of space open up a different set of opportunities. Consider filling empty space with some kind of explainer text or branding that provides further context to the video. 360 video gives audiences the opportunity to explore and discover things on their own. Structure and position your own video accordingly. Create an experience that allows audiences to see the world in a way they never have before.

As of now, Youtube, Facebook and Vimeo all support viewing and uploading 360 videos, Google created a 360 animated short film that was nominated for an Oscar, and I once live-streamed two minutes of myself in 360 sitting at my office because I could. What a time to be alive.

For a much more in-depth and comprehensive look into the fundamentals of 360 video, consider checking out the plethora of knowledge and resources that Vimeo has to offer.

Also, be sure to check out some of the 360 work that we did recently for Wheat Ridge Animal Hospital.

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