The Digital Advertising Landscape Evolves

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From updated video tools and live video features to ad-free experiences and AR-menus, Facebook, Snapchat and Google have all been busy rolling out some interesting new updates this week.

Facebook

Digital Trends: Ad-free Facebook access could cost as much as $168 a year

Users might be intrigued by the prospect of an ad-free experience on Facebook, but how will that option impact brands that are targeting their favorite demographics there? Find out what Zuckerberg has up his sleeve with the proposed ad-free subscription tier for Facebook.

Social Media Today: Facebook Tests Out New Video Format to Boost Communal Viewing and Engagement

Facebook plans to debut a new video option that will allow publishers to post pre-recorded video within the Facebook Live environment. Although similar to a traditional Facebook Live video, it is intended to be a preview of an upcoming movie or episode and it will clearly be tagged as ‘Premiere’ and not ‘Live.’

Social Media Today: Facebook Outlines New Video Monetization and Promotion Tools, Focusing on Facebook Watch

Facebook makes a push for its Watch platform with new monetization options and video best practices. Find out how to build your audience – and maybe even turn a profit in the process.

Snapchat

Digital Trends: You AR what you eat — augmented reality menus are coming to Snapchat

Snapchat is changing the way we dine out with an augmented reality (AR) menu. Learn how Snapchatters will soon be able to use a custom Snapchat World Lens to scan a Snapcode and put virtual food on the table, review nutritional information and see prices.

Google

SEMrush: Google News Digest: New Video Ads Tool, Gmail Redesign, and GDPR Preparations

Check out some of Google’s latest and up-and-coming product updates, including a new Google Search Console filter, an updated knowledge panel, expanded Google My Business listings and a refreshed Gmail design. There’s something here for everyone!

On the Blog:

Project Highlight:

orderup-social-media-ads-featuredOrderUp | Using Social Content To Drive Demand Among Consumers:

CenterTable worked with OrderUp, a national delivery service, to successfully elevate its awareness and revenue growth among consumers and restaurants through a mix of conversion and awareness campaigns.

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