It Only Takes One Bad Apple…

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Combating spam, data that goes too far to invade privacy, and plain ol’ bad actors seems to be a priority for social platforms in the wake of the Cambridge Analytica scandal. This task is pretty herculean since spam and invasion of privacy are rarely defined as the same exact thing twice. Hopefully the good guys don’t have to suffer too much as a consequence.

Instagram

Instagram.com: New: Share Feed Posts to Stories

Hallelujah! We finally have an in-app way to publicly re-share content on Instagram. It’s not quite the direct #regram you might have hoped for but it feels like progress. If you want to share someone else’s post from your feed, you can now share it as a sticker in your own Instagram story. Instagram doesn’t make it easy for content to be shared in their app. Finally, if I want everyone I know on Instagram to see my friend’s cute dachshund, I can make that happen without a whole extra app! Someone pointed out that this also makes it much easier to mock people if that’s your style – looking at you, Wendy’s.

Facebook

PPC Hero: Facebook Shutting Down Partner Categories: What These Changes Mean for Your Targeting Strategies

When you buy an ad on Facebook, you can decide what audience will see it. Some of the audience segments, like ”people who buy children’s products” or “charitable donations” are built with data from third parties who collect information offline and share it with Facebook. These are called Partner Categories. Facebook announced it is phasing out Partner Categories and those targeting options will be turned off completely by October. Just think of this as a chance to get creative and really focus on who your audience is, beyond those generalizations.

Twitter

Buzzfeed: Twitter Is Going To Limit The Visibility Of Tweets From People Behaving Badly

Twitter is tweaking their algorithm to limit visibility of poorly behaving users. This feature can be turned off if you like seeing Tweets gone wild. “Behavior signals that could result in content getting demoted include: users who tweet at a large number of accounts they don’t follow; if a user has created many accounts using a single IP address; and if an account is closely related to accounts that have violated Twitter’s terms of service.” So be careful who your Twitter friends are. Also, The IP rule sticks out as one that might accidentally tag marketers, who create accounts for clients regularly, as bad actors. Here’s hoping the algorithm is sophisticated enough to know the difference.

GroundFloor Media Blog

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