GroundFloor Media & CenterTable Blog

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Instagram and Twitter are making it easier for users to find the content they want, while Facebook is tightening up security measures for the upcoming elections in an effort to weed out fake news.

Instagram

Social Media Today: Instagram’s Testing an Option to Add Hashtags Without Having to Include Them in the Caption

Instagram has been testing out a non-intrusive way to add hashtags to posts through a separate field outside of the main caption. This would give Instagram more ways to categorize and showcase relevant posts in Explore.

Digital Trends: Instagram’s co-founders have resigned from the Facebook-owned company

Big news from Instagram co-founders Kevin Systrom and Mike Krieger (CEO and chief technology officer, respectively) this week: they are leaving the company, citing the need take “time off to explore our curiosity and creativity again.” What will this mean for Instagram?

Twitter

Digital Trends: A lot less clutter! Twitter relaunches purely chronological timeline

Twitter introduced an algorithmic timeline back in 2016, but announced last week that users can now revert back to a chronological timeline, viewing the most recent tweets first — without the “best tweets first,” the “in case you missed it” posts and recommended tweets from people you don’t actually follow cluttering things up.

Facebook

Marketing Land: Facebook rolls out new security features for US political candidate Pages

As this year’s election season heats up, Facebook begins taking steps to protect its platform from malicious behavior aimed at influencing the U.S. elections. Marketing Land recaps Facebook’s recent efforts to expand its security options and provide candidates with an increased level of security on their Pages, which are a widely adopted vehicle for national candidates to broadcast organic and promoted posts on the platform.

Mashable: Facebook Pages Can Now Join Facebook Groups

Previously, Facebook launched the ability for a Facebook Page to create a Facebook Group. Now, that same Facebook Page can also join its Facebook Group and actively engage with members of it too. “We’ve heard from people that engaging with public figures, non-profits, publishers and businesses in a more intimate setting can be meaningful,” a Facebook spokesperson told Mashable.

On the Blog:

Project Highlight:

center-table-indiana-brewers-featured-imageSun King Brewery | Legislative Action Campaign: Sun King Brewery enlisted GroundFloor Media and CenterTable to develop and execute a public action plan to communicate the need for changing a state law that restricted Indiana’s brewers to producing a limited number of barrels of beer per year in the state. The grassroots campaign drove nearly 35,000 Indiana craft beer loyalists to write letters to legislators, prompting the lawmakers to pass the bill and Gov. Mike Pence to sign it into law.

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