Author Archives: Adrienne Schafer

Troubleshooting Your Facebook Link Preview

If you’re having trouble with your link preview on Facebook, there is a tool called the Sharing Debugger that can provide some insight. Maybe you drafted a Facebook post and inserted the link to a blog post you wrote but, after seeing the link preview, you decided that you wanted to use a different photo. Facebook used to allow you to change the image or title on the platform but that is no longer the case.

Sometimes if you go back to your blog post and change the photo, you’ll see the new image pulled in automatically. Occasionally, the old photo that you had in your blog still shows up in the Facebook link preview even though you changed it. This is because Facebook super caches things to help the app remain speedy. It means in the background, Facebook went and looked at your blog post once and doesn’t think it needs to go look again because it assumes you haven’t changed anything. What you need to do is tell Facebook to go look again. Read more after the jump…

Data-Driven Decision Making Basics

Data-Driven Decision Making Basics | CenterTable Digital AgencyYou’re smart, strategic and you know you want to start making more data-driven decisions. If you’re just getting started, you may notice that there are many nuances involved in making data-driven decisions. If you don’t pay attention to these nuances, it’s possible for you to interpret the data as saying something it isn’t. The nuance we’re focused on today that will lead you in the direction of more accurate data-driven decisions is an N.

If there is only one, N doesn’t stand for nice

What is an N? You ask. It’s really just a fancy way of saying the number of examples you have. Whether it’s the number of patients in a clinical trial or the number of times you’ve tried posting a social media post. Read more after the jump…

New Updates in the Digital and Social Media World That Will Make You Sound Smart

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This week there were some product announcements that sound pretty dull. New branded content tools and verified domains – Wooo! They really are interesting though, especially if you rewrite the headlines. “Branded Content Tools” becomes, “Many Influencers are Lawbreakers” and Instagram is Helping them Become Law Abiding.” We won’t tell you to “READ MORE NOW!” because data analysis tells us urgency doesn’t convert, but we’ll give you the satisfaction of sounding smarter to your colleagues when you’ve skimmed our summaries of what’s happening this week in the world of digital and social media.

Instagram

Instagram: Branded Content Tools on Instagram
Many influencers and brands are breaking the law, and Instagram’s new feature makes obeying the law easier. By law, influencers have to disclose paid partnerships or promotions. Something many are failing to do according to the FTC. Instagram’s new feature makes it easier to clearly display promoted or partner posts. Read more after the jump…

How to Contact Facebook for Support – Maybe

How to Contact Facebook for Support - Maybe | CenterTable Digital AgencyIn the last seven years of social media work, I’ve needed to contact Facebook just a few times. Most issues can be resolved by Googling the problem, waiting it out to see if it fixes itself or finding a workaround. But in those rare cases where you’ve got an issue with your business or organization’s Facebook page that requires you to talk to an actual person who works at Facebook, it can be maddeningly difficult to contact someone. Unfortunately, I don’t have the Facebook technical hotline number to hand out, but I do have a few suggestions that have eventually worked for me.

Read more after the jump…

Is It the End of Twitter as We Know It?

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Social platforms are working to get people to the content they want via visual search, more characters and links all while sidestepping trolls. Twitter in particular will need help avoiding trolls with their announcement this week. Can you believe we could tweet this entire intro?

Twitter

Social Media Today: Twitter’s testing an expanded 280 character limit with some users
Twitter is testing a move from their signature 140 character limit to a roomy 280 characters for each tweet. Beta testers now have room for all the adjectives that had to mercilessly delete before. But content creators beware. If this change rolls out to all users and your goal is engagement, you may still want to keep things brief. Even on Facebook where you’ve got all the characters you could ever want, shorter posts perform better. Read more after the jump…

Using brand laddering to improve social media engagement

Why does someone love your product or brand? It’s probably not because it comes in pink. One way to find the answer to that question is through a process called brand laddering. If you’re not familiar with brand Laddering it’s a way of identifying the personal and societal values people hold that a product or brand connects to. Big brands spend a lot of time and money on qualitative interviews to get this information. For smaller brands or nonprofits, going through the full process might not be possible, but it’s still worth doing some small scale brand laddering, even as a thought exercise. Even big brands can’t conduct complete brand laddering exercises for every social post they do, but any brand big or small can apply the concepts of brand laddering to something as common as social media posts. Read more after the jump…

You want video? We’ve got video.

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With the addition of our CenterTable Studios video production and motion graphics team you might accuse us of having video on the brain. It’s no coincidence that we’re beefing up our video capabilities while almost all the new features being rolled out this week in social media land are video-related. Projections from people who know say demand for video on digital and social platforms will continue to grow. In fact, a 2016 report says 43 percent of people surveyed wanted to see more video content from marketers.

Google

think with Google: What Brands Can Learn From Educational Content on YouTube
If you pitted grumpy cat vs. Mr. Rogers in a YouTube watch time battle, Mr. Rogers would take the prize. According to Google, education and learning videos earn 4X the watch time of animal videos. For brands, that means creating educational and entertaining content can help engage your customers. Another point of engagement, making an effort to put diverse faces on camera. Read more after the jump…

What Your Social Media Metrics Are Missing

social media metrics dashboard | CenterTable Digital Agency | Denver, COAre you the keeper of your organization’s social media metrics? If so, perhaps you’re like me and are a bit obsessive over data accuracy. Perhaps you dutifully copy and paste numbers from Facebook, Twitter or some other measurement tool every week, month or quarter to track your progress over time. But are your spreadsheets missing a key element? What happens when you go on vacation or someone else takes over after you’re gone?

You might have read this far and expect to hear something about what you should be measuring. That’s not what this post is about. Certainly put thought into your goals/objectives and match them with your measurement, but if you want to use data to measure your progress, the important thing is that you are measuring the same thing in the same way on a consistent basis.

Read more after the jump…

Better visuals are the key to social media success

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You’ve probably heard that pictures are the king, or queen, of social media. But that doesn’t mean mean stock images. We’re talking infographics, and beautiful, original images. Driving people to action and helping them recall your content requires compelling visuals, unless you happen to be a sophisticated Russian hacker. Fortunately, there are a plethora of online tools to help create those visuals and new ones are always popping up.

Tools

VentureBeat: Google launches Data GIF Maker to help storytellers convey information through animations
It can take a lot of time to create infographics. Google aims to simplify the process with their new tool that creates animated GIFs with your data. The tool is meant to help you tell your data story in a more visual way. For now the types of graphs you can create are limited, but knowing Google, if it turns out to be popular they’ll add plenty more options. Read more after the jump…

How to Break a World Record

With sore backs and soaring spirits a group of dedicated staff and volunteers from Illuminate Colorado IMG_9991aplanted pinwheel number 2,009, completing their attempt to break a world record for most pinwheels in a line (the current record is 1,000). Illuminate Colorado, a network of four established organizations partnering to build brighter childhoods and prevent child abuse for kids in Colorado, successfully raised awareness for their cause with their world record attempt, securing local media coverage and reaching thousands of people in-person and across TV and digital channels.

Recently, GFM had the opportunity to work closely with a client interested in raising awareness for their brand and cause, but in a month crowded by other organizations looking to do the same, the real challenge was how to stand out. Together, we decided to attempt to break a Guinness Book of World Records (Guinness) record with the goal of earning media coverage and gathering content to leverage on social media.

Like digging a trench in your yard, breaking a world record can seem straightforward, but once you start moving earth you might run into unexpected gas or sewer lines. It’s best to take time to consider what you’re getting into before you dig in. Here are our lessons learned. Read more after the jump…