Get ready for that time of year where big box stores skip straight over Halloween and dive headlong into winter holiday decorations. Perhaps your organization should be thinking ahead too. You’ve still got time to implement some web and content strategies for higher conversion rates during the holiday season. The strategies below can work for you whether your holiday campaign will include collecting donations or motivating people to purchase your services. Give your future self the gift of a solid plan.
Opening day is coming! Whether you think of Giving Tuesday or Colorado Gives Day as opening day to the holiday giving season, put a plan in place now. Identify your most compelling stories, prep your tech for a deluge of donations and make sure you’ve thought through how to make the most of your hard work. Even if you’re a for-profit business, consider finding a nonprofit partner that might make sense for you to work with. Read more after the jump…
Human mode is the pendulum swinging away from pure digital automation. Sure sometimes you just want to order a pizza online or skip chit-chat with a cashier and check yourself out at a kiosk, but there are other times when you need a quick question answered by a real human.
In the last few weeks, attention and conversation has spiked around the topic of the separation of immigrant families at the U.S.-Mexico border. If you’ve spent much time on Facebook you’ve likely seen calls for donations to organizations supporting these immigrant families. The fundraiser for RAICES came up in my feed again and again, so I decided to look into what they were doing to stay so prominent and what lessons nonprofits could take from their moment in the spotlight of this national crisis.Read more after the jump…
Combating spam, data that goes too far to invade privacy, and plain ol’ bad actors seems to be a priority for social platforms in the wake of the Cambridge Analytica scandal. This task is pretty herculean since spam and invasion of privacy are rarely defined as the same exact thing twice. Hopefully the good guys don’t have to suffer too much as a consequence.
Hallelujah! We finally have an in-app way to publicly re-share content on Instagram. It’s not quite the direct #regram you might have hoped for but it feels like progress. If you want to share someone else’s post from your feed, you can now share it as a sticker in your own Instagram story. Instagram doesn’t make it easy for content to be shared in their app. Finally, if I want everyone I know on Instagram to see my friend’s cute dachshund, I can make that happen without a whole extra app! Someone pointed out that this also makes it much easier to mock people if that’s your style – looking at you, Wendy’s.Read more after the jump…
I’m going to share one simple but obscure Facebook tool that can help you fix a Facebook link preview that’s not working. Facebook used to allow you to change the image or title of any link preview right on the platform but that is no longer the case. They’re trying to cut down on fake news so they only allow you to change Facebook link previews if you own the content.
Facebook Link Preview Problems
Let’s say you tried to share a blog post from your own page on Facebook, but when you looked at the Facebook link preview you saw that the image you used didn’t really look good or maybe it didn’t show up at all. So, you go to your blog post and update the image, then go back to Facebook only to find that the Facebook link preview isn’t working. Or at least it still shows the old image, not the new picture that you recently added to your blog post.
The social world continues to run like a hamster in a ball, but we’re taking a moment to step out of the rat (hamster?) race to reflect on some of the erudite content GroundFloor Media and CenterTable have put out into the world.
We’ve (Temporarily) Moved!
If you missed our Tweet, don’t be alarmed when you stop by 1923 Market St. and don’t find us. We’re a few blocks down the street as our offices are undergoing a remodel. We’re hoping to be back at the end of the summer. Read more after the jump…
When you think about how to tell a story, you don’t usually think about numbers. But a pair of scientists who changed careers to focus on communications, Randy Olson and Jayde Lovell, are breaking narrative down into a simple equation that allows you to quantify the strength of your narratives.
Inspired by the writers of South Park
They were inspired after listening to the creators of South Park talk about how they approach their scripts. In their second draft for each episode, Trey Parker and Matt Stone have a Rule of Replacing: “Every time you replace an “AND” with a “BUT” or “THEREFORE” the storytelling gets better.”
On day two of SXSW we attended a few more sessions, which meant we took a few fewer steps. Taco breakfast, a quick lunch and (fancy) hotdogs for dinner were interspersed with celebrity sightings and tomfoolery.
People are humans, and humans are unique and complex. It seems obvious, but it’s something marketers and businesses sometimes forget. There are many ways to slice and dice people into groups to target, but the closer you get to understanding what a unique individual likes, wants and feels, the closer you’ll get to motivating them to action. The challenge, as always, is how to do that at scale.
Brian Cugelman, a neuroscientist presenting at 2018 SXSW Interactive Conference, has developed a framework called SPEAR. Think Myers-Briggs, but reimagined using brain science. Using his framework he talked through how to design marketing materials for people based on their personality test results. Someone he classifies as an “Empat” would like community- or social-oriented communications. Basically, he boils it down to understanding what kinds of things were attractive, or repulsive, to different personalities.
Pretend you’re driving along and you see a light on your dashboard. It’s the tire pressure alert symbol. It doesn’t tell you which tire has a problem, if the air pressure is too high or too low, or how quickly the pressure is changing.
Is it an emergency? Do you have a flat because of a nail? Is it just cold out and a little driving will be fine?
You pull over, check the pressure in all four tires and find they’re all ok and still, there’s that darn symbol. Ahh, you remember the spare. That must be the problem. So it was definitely not an emergency, and checking the spare was the last thing on your mind.
A more effective car dashboard might have a diagram of your tires that lights up to tell you which one is low; it might even have a red/yellow indicator to show whether it’s a slow leak, a severely low tire or a puncture, losing air fast.Read more after the jump…