Author Archives: Adrienne Schafer

It Only Takes One Bad Apple…

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Combating spam, data that goes too far to invade privacy, and plain ol’ bad actors seems to be a priority for social platforms in the wake of the Cambridge Analytica scandal. This task is pretty herculean since spam and invasion of privacy are rarely defined as the same exact thing twice. Hopefully the good guys don’t have to suffer too much as a consequence.

Instagram

Instagram.com: New: Share Feed Posts to Stories

Hallelujah! We finally have an in-app way to publicly re-share content on Instagram. It’s not quite the direct #regram you might have hoped for but it feels like progress. If you want to share someone else’s post from your feed, you can now share it as a sticker in your own Instagram story. Instagram doesn’t make it easy for content to be shared in their app. Finally, if I want everyone I know on Instagram to see my friend’s cute dachshund, I can make that happen without a whole extra app! Someone pointed out that this also makes it much easier to mock people if that’s your style – looking at you, Wendy’s. Read more after the jump…

Tips to Troubleshoot a Facebook Link Preview That’s Not Working

I’m going to share one simple but obscure Facebook tool that can help you fix a Facebook link preview that’s not working. Facebook used to allow you to change the image or title of any link preview right on the platform but that is no longer the case. They’re trying to cut down on fake news so they only allow you to change Facebook link previews if you own the content.

Facebook Link Preview Problems

Facebook Link Preview for GroundFloor Media PR Agency Facebook Post on Crisis ResponseLet’s say you tried to share a blog post from your own page on Facebook, but when you looked at the Facebook link preview you saw that the image you used didn’t really look good or maybe it didn’t show up at all. So, you go to your blog post and update the image, then go back to Facebook only to find that the Facebook link preview isn’t working. Or at least it still shows the old image, not the new picture that you recently added to your blog post.

The Cause of Some Facebook Link Preview Problems

The reason the old photo might be showing up in the Facebook link preview, even though you changed it, is that Facebook caches things. This helps the app remain speedy. It means that, in the background, Facebook went and looked at your blog post once, saved what it saw and doesn’t think it needs to go look again because it assumes you haven’t changed anything. What you need to do is tell Facebook to go look again.

The Facebook Sharing Debugger

Facebook Link Preview for GroundFloor Media PR Agency Facebook Post on Crisis Response via Facebook Sharing DebuggerYou can tell Facebook to look again by using the Facebook Sharing Debugger. This is a tool where you can enter the URL you plan to share. It will show you a preview of what Facebook will display. If the photo or other information looks old, just hit the “Scrape Again” button and it should pull in the updated image from your URL.

If you are having trouble getting Facebook to grab the correct image, you can put specific open graph fields that tell it what to grab on your website. This might be something you have to talk to your web developer about. If you’re using WordPress, you can use a plugin to create those fields.

Why Work Toward the Perfect Facebook Link Preview?

It might seem like this is a lot of headache to go through to get the right Facebook link preview, but a good image can drive significantly more audience engagement than one that cuts off the important parts of an image, doesn’t quite fit into the frame or isn’t compelling.

Additional Facebook Link Preview Options

You can try to get your domain verified through Facebook so you can edit Facebook links for your own site on the platform. If you don’t own the website with the content you’re linking to, the only option is to ask them to change their content to get a modified Facebook link preview. You could also post a photo with the link in the post copy, but that’s not highly recommended because it will likely result in fewer people clicking through to the content since that creates a much smaller area for users to click.

A Few Other Benefits of the Facebook Sharing Debugger

The Facebook Sharing Debugger will show you much of the extra information attached to a Facebook link preview. This is useful if you are struggling to view the entire subheading for a Facebook link preview. You can copy and paste the full text of the subheading since sometimes even on a desktop preview that text gets cut off. You can also use this tool to get the direct URL for the image you see in the link preview. This is great if you want to share the link as a link with the same image on Twitter and can’t count on the Twitter preview to populate the image you want.

The Facebook Sharing Debugger lives on the Facebook for Developers section of their website. Thankfully, you don’t have to be a developer or have those kinds of skills to use it.

ICYMI: In Case You Missed It

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weekly-reads-groundfloor-media-center-table-movedThe social world continues to run like a hamster in a ball, but we’re taking a moment to step out of the rat (hamster?) race to reflect on some of the erudite content GroundFloor Media and CenterTable have put out into the world.

We’ve (Temporarily) Moved!

If you missed our Tweet, don’t be alarmed when you stop by 1923 Market St. and don’t find us. We’re a few blocks down the street as our offices are undergoing a remodel. We’re hoping to be back at the end of the summer. Read more after the jump…

SXSW 2018: Why Carly Rae Jepsen Should Be Every Communicator’s Inspiration

When you think about how to tell a story, you don’t usually think about numbers. But a pair of scientists who changed careers to focus on communications, Randy Olson and Jayde Lovell, are breaking narrative down into a simple equation that allows you to quantify the strength of your narratives.

Inspired by the writers of South Park

They were inspired after listening to the creators of South Park talk about how they approach their scripts. In their second draft for each episode, Trey Parker and Matt Stone have a Rule of Replacing: “Every time you replace an “AND” with a “BUT” or “THEREFORE” the storytelling gets better.”

Read more after the jump…

SXSW 2018: Knowing what makes people tick can get them to click

People are humans, and humans are unique and complex. It seems obvious, but it’s something marketers and businesses sometimes forget. There are many ways to slice and dice people into groups to target, but the closer you get to understanding what a unique individual likes, wants and feels, the closer you’ll get to motivating them to action. The challenge, as always, is how to do that at scale.

Brian Cugelman, a neuroscientist presenting at 2018 SXSW Interactive Conference, has developed a framework called SPEAR. Think Myers-Briggs, but reimagined using brain science. Using his framework he talked through how to design marketing materials for people based on their personality test results. Someone he classifies as an “Empat” would like community- or social-oriented communications. Basically, he boils it down to understanding what kinds of things were attractive, or repulsive, to different personalities.

Read more after the jump…

How To Make Your Data Dashboard Actionable, Not Recyclable

Pretend you’re driving along and you see a light on your dashboard. dashboard tire pressure symbol It’s the tire pressure alert symbol. It doesn’t tell you which tire has a problem, if the air pressure is too high or too low, or how quickly the pressure is changing.

Is it an emergency? Do you have a flat because of a nail? Is it just cold out and a little driving will be fine?

Recycling BinYou pull over, check the pressure in all four tires and find they’re all ok and still, there’s that darn symbol. Ahh, you remember the spare. That must be the problem. So it was definitely not an emergency, and checking the spare was the last thing on your mind.

A more effective car dashboard might have a diagram of your tires that lights up to tell you which one is low; it might even have a red/yellow indicator to show whether it’s a slow leak, a severely low tire or a puncture, losing air fast. Read more after the jump…

Watch for Falling Social Stats

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Looking at the year ahead, both businesses and nonprofits will have to be light footed and prepared to change to stay in the digital game. Nonprofits should pay close attention to the changes Google announced to the Google Ad Grants program. Businesses will have to be nimble to make the best of changes to the Facebook News Feed that are likely to have negative impacts on organic page reach. On the proactive side, brands and marketers in 2018 planning mode are realizing the importance of paying attention to topics like authentic multicultural inclusion, not just ethnic tokenization to stay relevant to diverse audiences.

Google

GroundFloor Media: Google Ad Grants Changes in 2018: What Nonprofits Need to Know Now

Big news for nonprofits this week. Google Grants announced changes like the hefty lift of maintaining a 5 percent click through rate (CTR) in order to keep the $10,000 a month ad grant. On the plus side, Google is raising the prior $2.00 per bid limit. Our PPC team goes into detail on these changes. Read more after the jump…

Troubleshooting Your Facebook Link Preview

If you’re having trouble with your link preview on Facebook, there is a tool called the Sharing Debugger that can provide some insight. Maybe you drafted a Facebook post and inserted the link to a blog post you wrote but, after seeing the link preview, you decided that you wanted to use a different photo. Facebook used to allow you to change the image or title on the platform but that is no longer the case.

Sometimes if you go back to your blog post and change the photo, you’ll see the new image pulled in automatically. Occasionally, the old photo that you had in your blog still shows up in the Facebook link preview even though you changed it. This is because Facebook super caches things to help the app remain speedy. It means in the background, Facebook went and looked at your blog post once and doesn’t think it needs to go look again because it assumes you haven’t changed anything. What you need to do is tell Facebook to go look again. Read more after the jump…

Data-Driven Decision Making Basics

Data-Driven Decision Making Basics | CenterTable Digital AgencyYou’re smart, strategic and you know you want to start making more data-driven decisions. If you’re just getting started, you may notice that there are many nuances involved in making data-driven decisions. If you don’t pay attention to these nuances, it’s possible for you to interpret the data as saying something it isn’t. The nuance we’re focused on today that will lead you in the direction of more accurate data-driven decisions is an N.

If there is only one, N doesn’t stand for nice

What is an N? You ask. It’s really just a fancy way of saying the number of examples you have. Whether it’s the number of patients in a clinical trial or the number of times you’ve tried posting a social media post. Read more after the jump…