Author Archives: Alexis Anzalone Anderson

Social Media & Mobile Device Habits at GFM

By | Published: May 17, 2013
GFM Social Media Survey results

How does GroundFloor Media’s team use social media? Read on to find out…

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Weekly Reads – Week of April 29, 2013

By | Published: May 2, 2013

Having a formidable online presence is no easy task, especially when you read these statistics about online publishing, but it is possible to remain top of mind with your target consumers amidst the clutter.

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VIDEO: Add Video to Your Blog – Tips and Strategies to Get Started

By | Published: April 26, 2013

I have had the pleasure of getting to know Alexandra Hilker, founder of the Denver Bloggers Association, during the last several months. I admire her passion for the local blogger community and jumped at the chance to help her plan the group’s latest meet up. Held at the ultra-cool Black Eye Coffee shop in the [...]

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Weekly Reads – New Tools from Klout; Studies on the Effectiveness of Social Media as a Sales Driver

By | Published: March 28, 2013

We kick off our recommended reading list with details about new analytics from Klout for businesses and Facebook’s rollout of an additional way for brands to target subsets of their overall follower base.

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And the Oscar goes to…The Rise of Real Time Marketing

By | Published: February 27, 2013

Lessons learned from real-time social media marketing during the 2013 Oscars.

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Weekly Reads – Nurturing Brand Advocates, Twitter Hacks and Ranked Tweets

By | Published: February 21, 2013

Social media platform management can be exhausting. We have to curate compelling content that cuts through immense clutter while listening and responding to our audiences without crossing the line.

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Strategic Planning for Nonprofits

By | Published: January 30, 2013
Boardroom

Nonprofits are often strapped for time, budget, and staff. Pragmatically approaching the strategic planning process is critical for maximizing limited budget and bandwidth.

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Weekly Social Media Reads: Week of January 7, 2013

By | Published: January 11, 2013

Native Advertising is not a new term by any means, but it will certainly be splattered across headlines in 2013 more than ever before—and for good reason. Consumers are inundated with messages across so many platforms today. This raises the competitive stakes between organic and earned content versus paid advertising. So, when it makes sense, [...]

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Do You Know Where Your Instagram Photo Will End Up?

By | Published: December 18, 2012
Instagram, Koci

New privacy and terms of use announced by Instagram have catapulted the photo app darling into a “PR Firestorm”. On Monday the New York Times’ Bits blog and other national technology outlets explained the new terms and what they mean for millions of dedicated users.  The most controversial is the term that states: “To help [...]

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Pinterest Launches Business Accounts

By | Published: November 15, 2012
GFM Pinterest

On Wednesday Pinterest announced (finally!) the availability of business accounts. As we all know, thousands of businesses and brands are already on the platform – and all now have the option to convert to the new account. Pinterest is reporting that businesses will have several more tools for driving brand awareness via the business-focused Pinterest [...]

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