Author Archives: Amanda Brannum

The Current State of CSR in America

Corporate Social Responsibility 2017 Report

Photo Credit: Cone Communications

“2017 will be remembered as the year that redefined corporate social responsibility. Although CSR will always be grounded in business operations…the stakes have gotten a lot higher. Companies must now share not only what they are doing, but what they believe in.”

 ~ 2017 Cone Communications CSR Study

Cone Communications recently released the results of its annual CSR study, and as usual, it was packed with great insights for cause marketers. While a full breakdown of the study results can be found on Cone Communications’ website, I want to focus on three points in particular.

Read more after the jump…

An Introvert in the Extroverted World of PR

IMG_2381 (1)I am unquestionably an introvert. I love people, and I love being around people… until it’s time to recharge. Then, I need to be alone. With a good book, hiking the trail near my home, or simply laying down and staring at the ceiling fan. I need to be quiet, turn my focus inward and regroup. Afterwards, I’m ready to be around people again.

Read more after the jump…

(Trying to) Manage Energy vs. Time

GroundFloor Media (GFM) is truly incredible when it comes to encouraging employees to find a work/life blend. They absolutely walk the talk of allowing team members to work whenever and wherever – as long as they get their work done. That being said, as a working mom, I still find that “the juggle” is very real and, at times, overwhelming. I start strong at the beginning of every week, but am typically exhausted and dragging myself across the finish line by Friday. So, I recently embarked on a personal journey to try to find a way to remedy that – so that I can be better at both of my jobs (PR and mom).

Read more after the jump…

First Things First

blogpic_firstthingsfirstThanksgiving has come and gone (hard to believe!), but I still feel compelled to dedicate this blog post to it as it happens to be my favorite holiday. Unfortunately, however, it tends to get short-shrifted every year as people tend to jump right from Halloween to Christmas. No sooner does Halloween end, then stores start putting out their holiday decorations (if they haven’t already done so), we are inundated with holiday catalogs, and radio stations start playing holiday music. To which I say – FIRST THINGS FIRST! Thanksgiving comes before the December holidays, and we should absolutely honor that. Goodness knows we should never overlook an opportunity to slow down and be thankful.
Read more after the jump…

Don’t Forget the Good News

superheroes“If it bleeds, it leads.” It’s the adage that the news has lived by for as long as I can remember. But I – and I know I’m not alone here – get so tired of hearing so much bad news. Yes, there are issues and crises going on in the world that we need to be aware of. Absolutely. But there are positive things happening out there that we need to know about as well.

Read more after the jump…

PR Lessons from the South Platte River

rainbowtroutTo call my husband a fan of fly-fishing would be a huge understatement. He is passionate about the sport and spends every spare moment he can on the river. I mention this because I’ve had the chance to go fishing with him a couple of times this summer, and while I’m nowhere near as experienced or skilled as he is, I have managed to glean a few PR lessons while standing hip-deep in the water in my waders:

Read more after the jump…

New Insights Into Employee Engagement

OB2015Not long ago, I posted a blog about what I believe really matters when it comes to company culture. One aspect I didn’t really delve into in that post was employee engagement. I recently came across Cone Communications’ 2016 Employee Engagement Study and wanted to share some interesting insights that I think absolutely relate back to creating a strong company culture where employees look forward to coming to work and want to stick around long-term.

Read more after the jump…

PR Lessons from “Game of Thrones”

GOT logo for blog

Image Credit: HBO

While not all GFMers watch “Game of Thrones,” there are a number of us who are huge fans. We like to share articles about predictions for upcoming episodes and then rehash all of the action from the previous night’s episode on Monday morning. So when Ragan’s PR Daily put out an article today entitled “8 PR lessons from ‘Game of Thrones,’” I couldn’t help myself – I had to click on it. Their 8 tips were based on quotes by various characters from the show. See below for my take on each:

Read more after the jump…

Company Culture – What it Really Boils Down To…

digidenCulture is a really, really big deal at GroundFloor Media (GFM). It’s something we talk about regularly, and it’s something both our president and founder present on quite frequently. As the team member who prepares and submits award entries for GFM, I end up writing about our culture a lot. And by virtue of working for a marketing communications agency, I get a glimpse into a whole variety of company cultures as we meet and work with all of our clients. And with all of this talking, writing and observing, I’ve come to believe that a healthy and vibrant company culture – one that results in a business that employees and clients/customers are excited about – really boils down to four main things.

Read more after the jump…

Avoiding the Trap of Industry Jargon

Image Source: D.Fletcher, CloudTweaks.com

Image Source: D.Fletcher, CloudTweaks.com

Let’s pretend that the makers of Advil were a client of ours (they are not), and they wanted us to explain what ibuprofen is to the general consumer. If you Google “ibuprofen,” you get a wide variety of definitions, including the following:

  • From isobutylphenylpropanoic acid, a nonsteroidal anti-inflammatory drug used as an analgesic and antipyretic and for symptomatic relief of dysmenorrhea, vascular headaches, rheumatoid arthritis, osteoarthritis, and other rheumatic and nonrheumatic inflammatory disorders.
  • A nonsteroidal anti-inflammatory drug (NSAID). It works by blocking your body’s production of certain natural substances that cause inflammation. This effect helps to decrease swelling, pain, or fever.

I don’t know about you, but the second definition makes a heck of a lot more sense to me. (Thank you, WebMD!)

Read more after the jump…