Author Archives: Amy Moynihan

How Nonprofits Can Demonstrate ROI to Partners

Student Advocacy Annual Report Example of How Nonprofits Can Demonstrate ROI to Partners Demonstrating ROI for a grant or a sponsorship is critical for nonprofits to maintain and build long-term partnerships with businesses. There are some foundations that require their own lengthy reporting, but if they don’t, read on.

Whether we’re talking about a $1,000 or $100,000 sponsorship program, nonprofits should track everything and provide a follow-up report specifically tailored to the grant/sponsorship’s support. This report doesn’t have to be a massive document; it actually should be a simple 1-5 page report, or better yet, a PowerPoint. These can be thought of as mini annual reports.

Here’s what to include: Read more after the jump…

Live, Baby, Live! Storytelling on Facebook Livestream

Facebook Livestream tips for on location

Facebook Livestream tips for on location

Facebook Livestream has brought communicators a fabulous storytelling tool for clients. Whether you are looking to cover an event, launch a new product, host a seminar or share news, it is a simple way to engage specific target audiences.

In fact, I recently worked with a local television station partner to amplify messaging for a public education campaign via Facebook Livestream on location and wanted to share a few tips:

• Once you determine a date/time, share that information across your social platforms to help gain an audience; repost it during and after with links to the livestream, as appropriate.
• Scout out a location beforehand and determine connections, best lighting, areas with the least noise/interruptions, etc.
• If you are outside, check on the placement of the sun and shading. Read more after the jump…

Stop Chasing Short-term Corporate Sponsorship Dollars

Corporate Dollars & Sponsorships Graphic | GroundFloor MediaLet’s be honest, chasing corporate sponsorships or charitable donations is a challenging job for both the nonprofit partner and the corporate partner. Wouldn’t it be nice to secure long-term partnerships that allow for building relationships, additional time for strategic planning, the ability to execute events and/or programs AND generate measurable results? YES!

I love this quote by Stephen Kinzer, “Alliances and partnerships produce stability when they reflect realities and interests.” Getting the stars to align is no small task. However, here are a few tips for moving things in the right direction for corporate giving teams and nonprofit partners:

Read more after the jump…

Building Corporate Partners: It’s Not About the Gala

partnership-penIt is gala season! That means nonprofits are seeking corporate sponsorship dollars to not only help support these large events, but to help fund much needed programs throughout the year. At the same time, businesses are trying to justify community investment dollars as their budgets shrink.

If you work for a nonprofit and are preparing to meet with a corporate partner, it’s time to reevaluate your ask and look toward long-term programs with measurable return on investment (ROI). And I’m not talking about touting the number of people served or programs activated via your organization. Although these are incredibly important, they focus on your organization and not the corporate partner. You have to build a case for why the corporate partner should invest in your organization. Read more after the jump…

Video Strategy Beyond Social

video_message-512According to “Why we should embrace video in 2017,” a Regan’s Communication article by Kevin Allen and its accompanying Hubspot’s infographic, 52 percent of marketing professionals worldwide name video as content with the best ROI. And by 2017, online video will account for 74 percent of all web traffic.

“As we enter a new year, it’s a good opportunity to reassess your video marketing strategy. Technology is emerging with 360-degree video, virtual reality, livestreaming, drone footage and much more. We’re only at the beginning of this revolution, so smart marketers who haven’t already taken part should prepare to jump in with both feet,” Allen notes.

We can’t dispute the powerful engagement and brand metrics generated by video. It is here to stay. But what about beyond social? Read more after the jump…

Small Idea, Big Movement

bohsw-zcuaavuieI love great ideas! Especially the ones that start out small but then revolutionize an industry. In 2007, a like-minded group of individuals, including Pam Warhurst and Mary Clear, wanted to find a way in which everyone could help improve their own community. Their solution: They taught their local residents to take control of their community through gardening and eating.

“The answer was food,” said Warhurst in her TED Talk. “Everyone understands food. Food gets people talking; even better, it inspires people to take action.” They started with small herb gardens and community plots in a Northern England town called Todmorden. Then they planted corn in front of a police station, fruit trees on the sides of roads, vegetables in front of the senior center, and even planted gardens in the cemetery, where “things grow really well because the soil is really good!” Read more after the jump…

Want to Bring Your Brand to Life? Start with Messaging.

messagingThe GroundFloor Media team has worked with many organizations that have struggled to tell their story in a way that engages and resonates with target audiences. Building a strong brand starts with messaging. And delivering the right message at the right time is critical to an organization’s success.

I recently read an article, “Why and how you should integrate messaging into branding” by Carolyn McMaster, that talked about how messaging is now considered “verbal branding.” In the article, McMaster said, “if employees don’t understand an organization’s vision, they can’t convey it to their customers, so the organization will miss advocacy opportunities on its two most important fronts.”

Read more after the jump…

Tips for Working In House with Clients

Source: Freepik

Source: Freepik

At GroundFloor Media, we often have team members work in house with clients to support crisis situations, provide interim solutions between new hires or to help cover maternity leaves. Sometimes it is just one day per week and other times it has been three plus days per week. I’ve had the opportunity to work in house for several clients over the years and what I like about being in house is not only learning about the products and services at a deeper level, but celebrating success on both sides. In addition, I believe it makes our agency team more aware and empathetic as to how to navigate the internal challenges our client contacts face everyday.

Read more after the jump…

Millennial Madness

39343492-millennials-word-written-on-a-school-chalkboard-to-illustrate-young-generation-learning-in-class-aboI’ve been in several client brainstorm and strategic planning sessions this year when the inevitable question comes up, “How can we reach and engage with millennials?” And then the second question is always, “And remind me again, who are they?”

Millennials (also known as Generation Y) are the demographic cohort following Generation X. There are no precise dates for when this cohort starts or ends; demographers and researchers typically use starting birth years ranging from the late 1970s to early 1980s and ending birth years ranging from the mid-1990s to early 2000s. (Source: Wikipedia) Read more after the jump…

Go Ahead, Procrastinate

cumulus-cloudsWhen’s the last time you did absolutely nothing? As a working mom, I honestly can’t remember. Life is full, challenging and scheduled.

 

I recently listened to a TED Radio hour show on Slowing Down that had me nodding my head with each of the talks. And laughing. And sighing. Maybe one or two internal eye rolls. One of the talks was with psychologist Adam Grant says those who slow down – even procrastinate – tend to be more creative, original thinkers. Procrastination allows us to reflect, build and improve on ideas.

Read more after the jump…