Author Archives: Brooke Willard

Changes In Your Instagram, Twitter and Facebook Newsfeeds

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Instagram and Twitter are making it easier for users to find the content they want, while Facebook is tightening up security measures for the upcoming elections in an effort to weed out fake news.

Instagram

Social Media Today: Instagram’s Testing an Option to Add Hashtags Without Having to Include Them in the Caption

Instagram has been testing out a non-intrusive way to add hashtags to posts through a separate field outside of the main caption. This would give Instagram more ways to categorize and showcase relevant posts in Explore. Read more after the jump…

How To Implement Google’s Responsive Search Ads

Having a hard time deciding what to put into those three Headline fields in the recently updated Expanded Text Ads in Google? Tired of running manual A/B tests on your ad copy? Responsive Search Ads (RSAs) may be the solution you’ve been searching for.

How Responsive Search Ads Work

RSAs are dynamic search ads that adapt to a user’s query through machine learning. Advertisers can enter up to 15 headlines and three descriptions and Google will test out various combinations, learning which perform best over time. Read more after the jump…

Google Expands its Expanded Text Ads … AGAIN!

Sheesh! I take one little vacation and come back to a brand new set of rules for ad copy character limits in Google. These changes to Expanded Text Ads were announced in relation to responsive search ads earlier this month, but they just rolled out this past week – of course while I was floating on a tube in the middle of the Lake of the Ozarks.

The Skinny on the Expanded Expanded Text Ads

Remember back in 2016 when Google went from standard text ads to expanded text ads, adding a second headline, combining two descriptions into one longer description, and adding two URL paths instead of a display URL? Well, they’ve gone and done it again. Read more after the jump…

Search Marketing Updates You Need to Know

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User experience, from site speed to site security, is a key component in any search marketing program and that is evident in some of Google’s latest updates. And it sounds like Amazon Prime might want to take note given its recent Prime Day blunders.

Google

Search Engine Journal: Google “Speed Update” is Rolling Out Now for All Users

Google’s mobile Speed Update, which was announced early this year, has rolled out worldwide this month, making page speed a ranking factor on mobile as well as desktop devices. Although this update doesn’t prevent your mobile website from ranking altogether, it may hinder your rankings if your mobile speed doesn’t measure up to your competitor’s. Read more after the jump…

5 Tips For Successfully Working From Home

Woman working from home on the couch with a laptop

Photo credit: #WOCinTechChat

With GroundFloor Media and CenterTable offices under construction, our team has been temporarily relocated to a co-working space in downtown Denver called Thrive Workplace. I enjoy the atmosphere, having new food options just around the corner and the bout of nostalgia that carrying a backpack full of the day’s necessities brings. But with the added commute from the train and nomad-like environment of a shared workspace, I’ve often found it easier to hunker down at home to crank out my revolving door of to-do lists.

Thankfully, even before we were displaced, GFM and CenterTable’s culture has always been supportive of working remotely, a benefit for which I am truly grateful. This means I’m no stranger to this practice and have learned some tips and tricks over the years that have helped me make the most of working remotely.

Read more after the jump…

Lessons Learned While Implementing Google Ad Grants Policy Updates

Earlier this year we outlined a collection of changes to the Google Ad Grants policy affecting more than 35,000 nonprofit organizations – and promptly set out to review all of our nonprofit client accounts for compliance.

What we found were varying degrees of action required within each of our managed nonprofit Ad Grants accounts. Here are a few lessons learned and insights (and maybe a gripe or two) we picked up along the way. Read more after the jump…

The Digital Advertising Landscape Evolves

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From updated video tools and live video features to ad-free experiences and AR-menus, Facebook, Snapchat and Google have all been busy rolling out some interesting new updates this week.

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Digital Trends: Ad-free Facebook access could cost as much as $168 a year

Users might be intrigued by the prospect of an ad-free experience on Facebook, but how will that option impact brands that are targeting their favorite demographics there? Find out what Zuckerberg has up his sleeve with the proposed ad-free subscription tier for Facebook. Read more after the jump…

The Digital Advertising Landscape Evolves

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Facebook, Twitter and Google each claim to be rolling out shiny new features to make your digital advertising efforts easier and more effective, while Vero makes a push to become everyone’s next favorite social platform for personal use.

Vero 

Fast Company: What is Vero? What you need to know about the rising social media platform

Rising subscription-based social platform Vero claims to offer users an ad-free experience with content flowing in chronological order. Find out if and how brands can get in on the Vero game.          Read more after the jump…

Overcoming Imposter Syndrome

You know that sinking feeling you get when a client comes to you with a question directly related to your field of expertise and you don’t know the answer?

Now, magnify that by a hundred if you’re already harboring some tendencies toward Imposter Syndrome.

Imposter Syndrome is defined as an inability to internalize your accomplishments and a persistent fear of being exposed as a “fraud” – and speaking from experience, it can feel paralyzing. It’s also pretty inconvenient, to say the least, in a job where clients turn to you for your expertise all day long. Read more after the jump…

Google Ad Grants Changes in 2018: What Nonprofits Need to Know Now

Early this month Google is rolling out some pretty drastic changes to the Google Ad Grants program, which provides up to $10,000 per month in free ad spend on the Google search network to 501c3 nonprofit organizations.

It’s clear by the nature of these changes that Google is making a major push for quality. According to Google, these policy changes are intended to “raise standards of quality for our free advertising grants” program which currently serves more than 35,000 nonprofit organizations.

Here are the major account management changes nonprofits need to know about – and act on – now:

Increased Click-Through Rate Requirements

Read more after the jump…