Facebook, Twitter and Google each claim to be rolling out shiny new features to make your digital advertising efforts easier and more effective, while Vero makes a push to become everyone’s next favorite social platform for personal use.
Rising subscription-based social platform Vero claims to offer users an ad-free experience with content flowing in chronological order. Find out if and how brands can get in on the Vero game. Read more after the jump…
You know that sinking feeling you get when a client comes to you with a question directly related to your field of expertise and you don’t know the answer?
Now, magnify that by a hundred if you’re already harboring some tendencies toward Imposter Syndrome.
Imposter Syndrome is defined as an inability to internalize your accomplishments and a persistent fear of being exposed as a “fraud” – and speaking from experience, it can feel paralyzing. It’s also pretty inconvenient, to say the least, in a job where clients turn to you for your expertise all day long. Read more after the jump…
Early this month Google is rolling out some pretty drastic changes to the Google Ad Grants program, which provides up to $10,000 per month in free ad spend on the Google search network to 501c3 nonprofit organizations.
It’s clear by the nature of these changes that Google is making a major push for quality. According to Google, these policy changes are intended to “raise standards of quality for our free advertising grants” program which currently serves more than 35,000 nonprofit organizations.
How many times have you heard someone say “you just need a blog!” to improve your website’s search engine optimization (SEO) strategy? Don’t get me wrong, there’s merit to this claim – when it’s done right. Fresh, quality, original content is king. But how do we define quality? Simply aiming to hit a certain number of blog posts in the name of SEO, rather than writing robust, meaningful content on the topics that are most relevant to your users is probably not worth your effort.
What is Thin Content?
So, what is thin content? And how do we make it thick? In 2011, Google rolled out the Panda update, which assigned quality scores to web pages, aiming to reward the high-quality websites and demote the low-quality websites in search results. In 2016, those filters became part of the algorithm. Google defined thin content as pages with little or no added value, typically those that include: Read more after the jump…
The unending flow of data within our countless digital platforms can make it easier to know what’s working and what’s not – if you know what to look for. Check out these recent case studies and new data points that can help you navigate and make sense of your digital campaign results.
I remember looking for jobs in college. I walked down the street to the Career Center on campus, pulled out a giant binder full of job postings and thumbed through them until something caught my eye. I updated my cover letter and resume from the computer lab, printed off *hard* copies of them and then either dropped them in the mail or hand-delivered them to the hiring manager.
Job Searching in the Digital Era
Since then, things have certainly changed – a lot. Entire websites dedicated exclusively to networking and job seeking, like LinkedIn, and a plethora of other job posting sites have erupted along the way. And then feeds became available that would automatically email you a notification when a job that meets your criteria pops up. Read more after the jump…
In recent years, Apple devices used either Google and Bing to provide search results for users depending on how they searched. Safari on Mac and iOS search results were powered by Google, where Siri, Search inside iOS (previously known as Spotlight) and Spotlight search results were all powered by Bing.
This week, Apple has announced a change. Google will once again be the default search engine for Siri, Search inside iOS, and Spotlight on the Mac. However, image search results from Siri will still come from Bing, for now.
“Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these services to have a consistent web search experience with the default in Safari,” Apple said in a statement. “We have strong relationships with Google and Microsoft and remain committed to delivering the best user experience possible.”
Given Google’s large search market share, it will be interesting to see how this change impacts trends in organic search traffic to websites.
On a related note, you may also notice Siri is little more chipper while reading those Google results today. Last week, Apple’s virtual assistant had some work done on her vocal cords to sound less robotic and more life-like.
The way brands engage with consumers is constantly evolving and with that, video consumption is becoming more and more relevant. This week, we’re exploring some new opportunities to take your video game to the next level.
I logged in to our Google AdWords account one day to find that my keywords were no longer where I expected them to be. Apparently, some of our pay-per-click (PPC) ad accounts had magically been migrated over to the shiny new AdWords interface that has been rolling out over this past year. Frustrated, I found myself looking for the hidden exit door that would transport me back to the safety and comfort of the old, familiar interface with which I’d become intimately acquainted over the years.
I actually had to pause for a moment and talk myself down. Is change really so bad? Might I (gasp!) actually like the new platform? Find value in its new functionality? Experience improved efficiency? Learn something new? Or maybe even remind myself of the value in adapting to change in life in general?
This new look and feel is taking some getting used to. And I admit that there have been a handful of times when I have jumped back over to the old interface to check off a quick hit on my list of to-dos in the name of efficiency or to complete a task not yet available in the new interface. But by and large, despite the ability to revert back, I’m trying hard to push through the uncomfortableness that comes with change and just roll with it, recognizing that change can very well be a good thing.
So, if you’re feeling a bit curious about what’s on the other side, don’t be afraid to click that little “Try the New AdWords” button at the bottom of your screen. You might just find that you like it (and you can still find your way back if you don’t – at least for now).