Author Archives: Clare Frey

The Importance of Active Voice for Brands

When you reflect on the highway billboards of yesteryear and brand slogans that have made an impression on you, they were probably succinct, clever and written in the active voice. Clear, concise writing is absolutely crucial in a brand’s marketing efforts. When a message or campaign gets muddled with lengthy explanations and awkward sentence constructions, the small window of opportunity to quickly convey both meaning and value is lost. One of the simplest issues to address during content revisions is passive voice construction.

Woman Typing on a Laptop Using an Acive Voice For Brand Messaging

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Maximize Your Social Strategy in 2018

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As January already stretches to a close, the relentless updates about new capabilities in social media for business have been fast and furious. Setting yourself up for success can be overwhelming with this constant slew of announcements. From composing killer copy to refreshing your Instagram strategy in the coming months, take a few small steps each week to stay current.

Instagram

Mashable: Instagram Just Added a Powerful New Way to Stalk People on the App

First there was Snapchat’s Snap Map feature and now Instagram follows that lead with functionality that allows you to see when a person was last active on the app. Log in regularly to your business account so potential customers see that you’re present and available. I always feel like somebody’s watching me… Read more after the jump…