I’ve recently become a big fan of podcasts and among my favorites is WorkLife by Adam Grant. Adam is an organizational psychologist who studies how to “make work not suck” by sharing stories from companies and organizations he’s discovered to have unique approaches.
Image by Ron Mader via Flickr.
If you’re a friend of GroundFloor Media (GFM) | CenterTable you know that we’re fortunate to be consistently named a best place to work, and you might think part of the formula for this honor is to fill our bench with all stars. That’s certainly what I thought, until I listened to Adam’s podcast about “The Problem With All Stars.”
Every social media strategy should have a keen eye toward timing. Not only should you be thinking about the best days of the week and times of day to connect with your audience, but on a broader scale, finding the right time to post or even to engage requires skill. Additionally, understanding the conversations happening in and around your community is a must. The State Department learned this lesson the hard way when it launched a Facebook Live regarding how to travel with children in the midst of the controversy surrounding the separation of families at the border. While there were some straightforward questions, users largely engaged with the livestream to pose sarcastic questions regarding the separation issue. Let the State Department’s lesson be your learning opportunity.
In addition to considering your timing strategy, here are some exciting updates and a few tips and tricks you can use to ensure your social media game is on point this summer.
Creators rejoice – you can now load videos up to one hour in length to Instagram using IGTV, a new long-form video service. IGTV will exist both within the Instagram app as well as a dedicated app and – at least to start – will not feature ads. Read more after the jump…
Since 2015, GroundFloor Media and CenterTable have been proud to work on the Be A Smart Ash campaign. From naming to website development, campaign launch to ongoing education and awareness, the agency and client teams continue to thrive with this highly integrated campaign. With our next step, we will be bringing animation into the fold.
Three years into the campaign with emerald ash borer (EAB) still not identified in Denver, the team realized that focusing on awareness for the third year in a row could cause consumer fatigue. And with growing awareness about EAB came an increase in questions about just how to combat the pesky pest. So, the team decided 2018 was the perfect time to pivot to an action-oriented message focused on treatment options, just in time for prime treatment season.
We’re a quarter of the way through 2018 and it’s time for some trend spotting. Despite a rocky start to the year including some troubling news about privacy on social media, new research shows that social media use continues to be on the rise. Among which demographics and on which platforms might surprise you – so be sure to dig into the trend articles below to find out who’s using which platforms. Reading this around lunch time? You’ll want to see which fast food brands are best at tantalizing taste buds. And, if you’re daydreaming about summer vacation, learn more about how savvy brands might just enhance your downtime. Finally – a few tips about Instagram and Snapchat will leave you with some news you can use.
Chances are you know someone who has abandoned social media or certain platforms due to privacy fears. You might even have considered removing your brand’s presence – but before you make any decisions, read this recent research which shows that the number of social media users worldwide grew by more than 100 million in the first quarter of 2018. And that’s just the tip of the iceberg… Read more after the jump…
One of the most important points of message training is to avoid speculation if you don’t know the answer to a question. It’s better to say, “I don’t know” than to send reporters or audiences spiraling with potential misinformation. That said, this point can be much easier to teach than to practice.
I, like many other senior-level professionals, take pride in having answers. After all, what is my 20 years of experience worth if I don’t know the solution to my client’s or team’s problems? But sometimes I find it particularly hard to say, “I don’t know,” or to ask additional questions rather than just jump in with an answer – no matter how preliminary or unknown that answer or solution might be. As it turns out, I’m not alone…
Hal Gregersen underscored this issue in a Harvard Business Journal article about better brainstorming when he noted that people with the most senior positions and greatest technical expertise can be the most challenged when it comes to asking questions rather than offering answers when faced with a problem. Why? Because they’re often afraid of looking incompetent if they don’t have the answers. Sound familiar? It certainly does to me – so I was thrilled this article also offered some suggestions about how to handle this better. Read more after the jump…
The Winter Olympics has drawn to a close leaving us with plenty of memorable moments. From Shaun White’s triumphant return to the podium to Lindsey Vonn’s final Olympics performance, North Korea’s enthusiastic cheerleaders to tension around Vice President Mike Pence’s attendance – there were plenty of headlines made over the last few weeks.
It would have been easy to predict many of these story lines – but what’s more notable are some of the “stories behind the stories” that grabbed some ink and airtime. Here are three examples worth a look: Read more after the jump…
Whether it’s adding functionality or dropping old features, a few of our favorite social media platforms were out in full force this week making tweaks to entice users to share more content. If you’re having trouble keeping up with the latest changes, we’ve got you covered – including a step-by-step guide, an introduction to a new automated tool and a “must follow” list to get you warmed up for the Winter Olympics.
What a year it’s been for social media! Who can forget the giraffe who labored on YouTube for days on end? Twitter doubled its character limit and Finstagram was born. The president’s Twitter account was suspended for just a moment, and a certain gif topped the charts as most popular this year.
Speaking of quizzes, are you familiar with the trivia app HQ? Suffice it to say that you’ll find any number of GFM | CenterTable team members huddled around a phone ready to play each afternoon. Just in time for the holiday break, take our tip and add HQ to your phone. We look forward to competing against you in the next round!
Think quick: how much time did you spend on social media yesterday? Perhaps a few visits to Facebook, posting a photo or two to Instagram, swinging by Twitter to catch the latest news… If you’re like the average American, you probably spend around two hours a day on these platforms. Totaled up, that’s more than five years of your life dedicated to social media. By comparison, you’re only likely to spend about one year and three months connecting with friends and family in real life – a pretty shocking reality.
Photo by Hamza Butt via Flickr
And, on the verge of the holidays and the opportunity for lots of friends and family time – in real life and via social media – this is great Read more after the jump…