Twitter recently announced that they were moving forward with a new advertising service that it had been testing this summer.
Twitter Promote Mode, which is now available to everyone, is a self-serve advertising subscription that for $99 per month automatically amplifies users’ tweets and profile. The tweets that are turned into ads through the new program appear just like any other paid Tweet with the small “promoted” language at the bottom of the tweet.
What’s nice about the program has positives and negatives depending on the account and how much time is available to do a more formal growth strategy. With the new Promote Mode users don’t have to do anything different to have these tweets seen by a wider audience – they just continue to tweet out their same updates, links and media as usual.
However, they cannot choose which tweets to promote – they can only turn Twitter Promote on or off. In addition, the tweets can be only be targeted by selecting up to five interest or metro locations or regions in a selected country. That’s significantly more contained then Twitter’s standard advertising platform.
For small businesses, individual influencers and brand new accounts, Twitter’s new Promote Mode is a great option to build visibility and followers more quickly.