Author Archives: Jon Woods

Stop stalling and create a Snapchat strategy


Snapchat’s growth has finally slowed and Instagram continues to add features that mimic some of the platform’s most engaging features. But a huge opportunity still exists for marketers willing to create the right kind of content. Snapchat isn’t right for every brand, but if your audience includes anyone under the age of forty you’re missing out on reaching a significant percentage of them on this platform.


Mashable: Snapchat’s new ‘limitless’ snaps will change everything
Instagram and Facebook (among others) have made a living (well, an even better living) ripping off Snapchat, so it only makes sense that Snapchat should attempt to improve on Boomerang, a looping video feature on Instagram. An update to Snapchat released this week brings those looping videos along with “limitless” snaps, emoji doodling and a “magic eraser” tool to the app. The “play forever” option for videos creates a tool very similar to Instagram’s Boomerangs and shows Snapchat isn’t going to take the copycatting lying down. Read more after the jump…

So You’ve Decided You Need a Bot. Now What?


We’re going to hear a lot about automated chatbots and see some new and innovative (as well as some bad) uses for the technology put into place by brands in 2017. But many marketers still don’t even know where to start. The key is to start simple and go from there. Read more after the jump…

Your audience is much more than your Likes and comments

When working with clients to differentiate their social media platforms we like to focus on creating a unique “voice” and identifying the different types of content for each platform that the brand/business may be active on. The strategic concept is only posting the type(s) of content that fits each platform and speaks to the audience who spends the most time on a specific platform – which will help the brand’s individual platforms grow much faster than otherwise. But often this can be much harder to execute day in and day out than resources allow.

Read more after the jump…

Using Facebook Content Remarketing to Tell a Story

GroundFloor Media Culture VideoWhile the ability to create Facebook audiences based on whether or not, and how long, they have engaged with content that you have already posted to your Facebook Page has existed for some users for quite a while, it only rolled out to all brands in the last few months. The functionality allows marketers to target users based on the amount of time they have viewed a video that had been previously posted.

Read more after the jump…

Weekly Reads – Allow Your Employees to be Your Brand Ambassadors

GroundFloor Media made Outside Magazine's Best Place to Work list for the fifth straight time in 2016.

GroundFloor Media made Outside Magazine’s Best Place to Work list for the fifth straight time in 2016.

It may seem like social media is now completely engrained in our personal and work lives but the reality is the communication method is still very new. Many companies, especially those with large, complex organizations, are still trying to figure out when, how and if their employees should be using social during work. However, some have realized the power of turning employees into megaphones for the brands and are reaping the benefits.


5280: Outside Magazine Really Loves Colorado Businesses

We’re honored and proud that our sister agency, GroundFloor Media, ranked second among a whopping 36 Colorado companies to be named to Outside Magazine’s 100 Best Places to Work list. Congrats to all of the great companies who made the list!

Read more after the jump…

When other social platforms zigged, Vine zagged

Vine logoLate last week news came out of nowhere that Twitter was shutting down Vine, their looping, 6-second video platform that launched in early 2013.

The company said it would not delete any Vines that have been posted — for now, anyway. “We value you, your Vines, and are going to do this the right way,” the company said in a Medium post. “You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made.”

Read more after the jump…

National Geographic CEO on Social Media

Poll the CenterTable team members on their favorite brands and publishers on social media and National Geographic (and NASA!) will come up near the top of many lists. Yes, National Geographic has a wealth of vivid imagery and interesting stories to share but they do it in a unique way that keeps followers around and engaging.

This Digiday interview with CEO Declan Moore provided some interesting insight into just how they approach it. Below are some of our favorite takeaways.

Read more after the jump…

Twitter’s Moments feature may finally be worthwhile for brands

Twitter MomentsTwitter’s Moments feature, a curated tweet slideshow around a single topic or story, was announced and launched a little more than a year ago with barely a whimper, even after the social media platform added a Moments button to the footer of the mobile application. But an announcement earlier this month has created a new opportunity for brands to use the tool other than purchasing ads seen by dwindling numbers.

Read more after the jump…

Weekly Reads – Original ideas and functionality are losing importance

Instant Articles and Google’s AMP. Disappearing stories on Instagram. Facebook emulating Google and YouTube. The need for creating new, original ideas and tools for users is no longer as important in the digital war as how quickly you can copy your competitors. The big three (or four) of Facebook, Google, Snapchat and Twitter become more and more alike every single day.
Read more after the jump…

Instagram mimics Snapchat with new Stories feature

Instagram StoriesIn school we are taught that copying another’s work is bad but in the social media world copying is not only allowed, it’s applauded. Instagram’s new Stories feature, announced this morning, promises “a new feature that lets you share all the personal moments of your day, not just the ones you want to keep on your profile.” Sound familiar? Read on:

With Instagram Stories, you don’t have to worry about overposting. Instead, you can share as much as you want to throughout the day—with as much creativity as you want. You can bring your business’ story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.

Unlike the main feed, there are no hearts or other feedback tools inside Instagram stories. But as on Snapchat, you can reply to stories with messages — here they’ll appear inside the Instagram Direct mailbox. Swipe up on your own story and you can see a list of people who have viewed your story; you can also block individual users from being able to access your story on that screen. If your Instagram account is public, your story is public, too — and you can check out someone’s public story without following them by tapping on their profile photo.

Read more after the jump…