The People Behind Impressions: Rethinking What Paid Media Metrics Actually Mean
You delivered 14 million impressions last quarter. But can you answer what changed because of those impressions? If that question…
By Jon Woods
You delivered 14 million impressions last quarter. But can you answer what changed because of those impressions? If that question…
By Jon Woods
The playbook that worked for you and your organization in 2025 likely won’t produce the same results in 2026. New trends and shifts in marketing and communications, many fueled by…
By Jon Woods
By Rishad Tobaccowala, author of Rethinking Work, and Jon Woods, founding partner of GFM When an independent marketing agency committed to forging authentic…
By Jon Woods
For the 14th year, GFM immersed itself in the vibrant energy and forward-thinking discussions of SXSW Interactive in Austin. Sifting…
By Jon Woods
Slowly but surely, social media ads have moved away from static, simple “digital billboards” to complex experiences that allow audiences…
By Jon Woods
Earlier this week Snap announced the launch of Snap Select, which allows advertisers to reserve commercial space in Snapchat Discover…
By Jon Woods
Facebook’s new tool will make well-designed campaigns much more successful.