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Author: Jon Woods

The People Behind Impressions: Rethinking What Paid Media Metrics Actually Mean

May 6, 2026

By Jon Woods

You delivered 14 million impressions last quarter. But can you answer what changed because of those impressions? If that question…

Top Marketing and Communications Trends for 2026: Strategies for Success 

January 7, 2026

By Jon Woods

The playbook that worked for you and your organization in 2025 likely won’t produce the same results in 2026. New trends and shifts in marketing and communications, many fueled by…

From Paralysis to Partnership: How to Build a Winning AI Strategy in 2026

January 7, 2026

By Jon Woods

By Rishad Tobaccowala, author of Rethinking Work, and Jon Woods, founding partner of GFM When an independent marketing agency committed to forging authentic…

Evolving Consumers and Changing Behaviors in a New Era of Brand-Building – SXSW 2025 Recap

April 11, 2025

By Jon Woods

For the 14th year, GFM immersed itself in the vibrant energy and forward-thinking discussions of SXSW Interactive in Austin. Sifting…

Facebook Poll Ads Allow Audiences to Engage

October 13, 2019

By Jon Woods

Slowly but surely, social media ads have moved away from static, simple “digital billboards” to complex experiences that allow audiences…

Snapchat Launches Reserve Ads, Announces New Snap Select

May 1, 2019

By Jon Woods

Earlier this week Snap announced the launch of Snap Select, which allows advertisers to reserve commercial space in Snapchat Discover…

Facebook’s New Campaign Budget Optimization Tool Is a Big Win

November 19, 2017

By Jon Woods

Facebook’s new tool will make well-designed campaigns much more successful.

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