Last week, I had the privilege of volunteering at the ELCA Youth Gathering in Houston. The Youth Gathering is put on by the Evangelical Lutheran Church in America once every three years, where congregations from across the country send 30,000 young people to a chosen city for worship, service and fun. It’s a place where young people can find themselves spiritually through doing service work around the community and hear from inspiring speakers at the nightly Mass Gathering.
At GroundFloor Media, we love giving back to the community however we can. That’s part of the reason why we started the Get Grounded Foundation in 2015 to help fund new, innovative and entrepreneurial programs or projects within existing, qualified nonprofits that directly support the healthy development of at-risk youth in the Denver Metro area in the areas of child abuse and neglect, youth behavioral health or childhood hunger relief.
We started the Get Grounded Spotlight video series to highlight a few of the past recipients of our Get Grounded grant. The latest episode centers on Denver Children’s Advocacy Center. DCAC serves the city and county of Denver in helping children and families recover from traumatic experiences. Get Grounded provided funding to help support the organization’s yoga therapy program. Watch the video above to learn more.
Once you’re done, check out the first episode, which featured another past grant recipient, PCs For People. If you are interested in receiving a Get Grounded Grant, the submission deadline for Spring 2018 grants is Monday April 30 at 5 p.m. MDT.
Since 2015, GroundFloor Media’s Get Grounded Foundation has given one-year grants of up to $5,000 to non-profit organizations looking to kick-start innovative community programs. Since its founding, the Get Grounded Foundation has granted approximately $70,000 to organizations focused on the positive development of at-risk youth in the Denver Metro area.
Today, we’re launching a video series that shines a spotlight on past recipients to show their impact on the Denver community.
Our first video focuses on PCs For People, a non-profit that seeks to bridge the digital divide by providing technology to low-income families and other non-profit organizations such as CASA and Denver Children’s Home. Watch the video above for the full story below for more on PCs For People and the Get Grounded Foundation’s involvement with their mission to infuse technology into the lives of Denver’s citizens.
Sunday night, before the kickoff to Super Bowl LII, movie director Ava DuVernay posted the following tweet:
That surprise turned out to be Netflix’s release of the trailer for The Cloverfield Paradox, the latest installment in the Cloverfield series. The trailer came out of nowhere and with the subsequent announcement that the full movie would be on the streaming service immediately after the game. For years, studios have used the Super Bowl as a jumping off point to sell their summer blockbusters to the masses. Now, a sci-fi movie franchise famous for its mysterious films made the biggest splash on the biggest advertising stage there is. Netflix has created a reputation of making itself into entertainment’s biggest showman and on Super Bowl Sunday, they did it again.
Stock footage gets a bad rep in the video community. The footage is usually bland, and a lot of it isn’t at the creative level most people aim for.
In spite of its flaws, there are a lot of ways to make stock footage a useful part of your video. Not all stock footage is generic and finding the right shots can literally take your video project to new heights. Here are a few ways to let stock footage make an impact on your video.
The number of ways people are viewing content are multiplying faster than ever before. From the invention of the TV to shortly after Y2K, TV and the 4:3 format was the only way we saw the world. But in the decade since HD and accelerated by apps like Instagram and Facebook, creators are being demanded to rethink the way they create content. No longer are the conventional ratios acceptable.
We have to think in perfect squares and vertical rectangles now. It’s definitely influenced the way I edit content.
I’ve included this picture of a rain forest to compare the differences in the various Instragram formats.
Over the past couple years, the shift to live video has been hard to ignore. According to research from Livestream, 81% more people watched live video in 2016 than 2015 and 82% would rather watch a live video than your standard social media post. 56% of Millennials watch live content on their mobile device, and brands are starting to notice.
Companies such as ESPN has poured billions into live production because they know that’s why their audience turns into their networks. But high quality livestreaming isn’t something that’s exclusive to bigwigs like ESPN anymore. Thanks to agencies like CenterTable Studios, you can make your live content look top notch. We now have the ability to reach people on multiple platforms simultaneously and interact with our audiences who are thirsty to be engaged with.