Author Archives: Justin Szykowny

How To Make Stock Footage Work For You

How To Make Stock Footage Work For You | CenterTable Digital AgencyStock footage gets a bad rep in the video community. The footage is usually bland, and a lot of it isn’t at the creative level most people aim for.

In spite of its flaws, there are a lot of ways to make stock footage a useful part of your video. Not all stock footage is generic and finding the right shots can literally take your video project to new heights. Here are a few ways to let stock footage make an impact on your video.

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Screen Size Matters: Editing Video For Social Media

The number of ways people are viewing content are multiplying faster than ever before. From the invention of the TV to shortly after Y2K, TV and the 4:3 format was the only way we saw the world. But in the decade since HD and accelerated by apps like Instagram and Facebook, creators are being demanded to rethink the way they create content. No longer are the conventional ratios acceptable.

We have to think in perfect squares and vertical rectangles now. It’s definitely influenced the way I edit content.

Original

Hopetoun Falls - Original Photo | Screen Size Matters: Editing Video For Social Media

I’ve included this picture of a rain forest to compare the differences in the various Instragram formats.

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Live and Local Video, Make it Your Focal Point

Over the past couple years, the shift to live video has been hard to ignore. According to research from Livestream, 81% more people watched live video in 2016 than 2015 and 82% would rather watch a live video than your standard social media post. 56% of Millennials watch live content on their mobile device, and brands are starting to notice.

Companies such as ESPN has poured billions into live production because they know that’s why their audience turns into their networks.  But high quality livestreaming isn’t something that’s exclusive to bigwigs like ESPN anymore. Thanks to agencies like CenterTable Studios, you can make your live content look top notch. We now have the ability to reach people on multiple platforms simultaneously and interact with our audiences who are thirsty to be engaged with.

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