Author Archives: Karla Herrera

Into the Future: Thinking about Gen Z

Millennials are a prized demographic for communicators – they’ve been analyzed and overanalyzed as companies adjust to millennials having more purchasing power than before or simply joining their workforce. But, it’s time to think about the next generation as they could be even more influential in changing the face of marketing communications.

Read more after the jump…

The Importance of Patagonia’s Black Friday Campaign

This year, Patagonia announced that it would donate all Black Friday proceeds to grassroots environmental groups fighting to protect natural resources like water, oil and soil. The company expected to rake in about $2 million across its 80 global stores and Patagonia.com. In reality, Patagonia recorded $10 million in revenue – five times what the company expected – and is still promising to donate 100 percent of that revenue to the environmental groups.

Read more after the jump…

“Four Email Subject Lines That Make Everyone Hate You”…Including Media

emailGiven reporters rarely respond to the first email, just about every PR-professional has had follow-up via email or a phone call.

I recently came across this Fast Company article that I think can also apply to emails you send reporters: “Four Email Subject Lines That Make Everyone Hate You.” Here are some of the lines that the article calls out as ones to avoid:

Read more after the jump…

Skills That Are Needed for Today’s Communications Jobs: PART II

Barb and I were recently guest speakers at a Regis University communications class where we shared insights on what we do at GroundFloor Media and how we got into the business. Most of the students were sophomores and juniors and really wanted advice on how to get into the communications field after college.

Read more after the jump…

Three Tips to have a Fun, Creative Brainstorm with a Structural Thinker

Some of the newer folks at GroundFloor Media (GFM) recently took the Emergenetics assessment to learn about our thinking and behavioral preferences. Based on answers to a set of specific questions, Emergenetics evaluated our thinking preferences (structural, analytical, conceptual and social) and our behavioral preferences (expressiveness, assertiveness and flexibility).

emergenetics

It was absolutely no surprise to me that the majority of my thinking preference falls under the structural category (I’ve never met a list I don’t like). According to Emergenetics, this means that I am a “practical thinker that likes guidelines, is cautious of new ideas, is predictable and learns by doing.” No surprise to me, my least favorite thinking preference falls under the conceptual way of thinking. This means that my comfort zone does not lie in being “imaginative, intuitive about ideas, visionary, or learning by experimenting.”

Read more after the jump…

Happiness is… Work

When work gets busy and life gets busy (often at the same time), staying happy at work can be a challenge. Happiness in general is a very loaded term that can’t be addressed in one blog post. That said, I’m always eager to learn what other people do to achieve happiness in the work place.

One aspect of work that can sometimes be overwhelming is very simple: Mondays. Monday can be daunting – it’s the start of the week and the start of a long to-do list. At a recent all-staff meeting, our team discussed strategies for preparing for a stress-free Monday. Here are some of the helpful tips our team shared:

  • Be Schedule-Aware – Check the schedule to make sure you’re fully aware of all meetings scheduled for the early part of the week.
  • Go to Bed Early – Get a good night sleep on Sunday night.
  • Don’t Fall Behind – Stay up-to-date on e-mails throughout the weekend so they don’t pile-up. Don’t necessarily respond, but scan so there are no surprises on Monday morning.
  • Keep it Free – Avoid post work plans on Monday night so you can rest after work.
  • Write it Again – Rewrite your to-do list on a fresh piece of paper so you feel organized.

Read more after the jump…

KIMYE VS. SWIFT: Communications Lessons from a Hollywood Feud

By now, you’ve likely heard about the most recent public battle between Kanye West, Kim Kardashian West (Kimye) and Taylor Swift. If you haven’t checked Facebook, Twitter, Snapchat or any news sites in the last week (I won’t judge), let me catch you up: Read more after the jump…