Author Archives: Thomas Dahl

Branding & Loyalty: What Are Micro-Moments?

consumers-in-micro-moments

 
Get ready for micro-moments.

Buyer behaviorists have for a long time relied on the traditional consumer journey funnel to describe how a potential customer starts with a set of brands and through a set of methodical steps, reduces the number of brands down to a small number to make a purchase. The following funnel visually indicates the typical consumer journey:
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Why You Should Consider Progressive Web Apps

progressive-web-apps
(I
mage source: ness.com)

Progressive Web Apps use modern web capabilities to deliver web content in an app-like user experience. They are defined by three main characteristics, namely:

  1. They are reliable.
  2. They are fast!
  3. They are engaging.

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What are Holiday Supershoppers?

mobile-holiday-shopping

 

Have you ever had that friend who always seemed to know the latest popular brands and must-have products and where to find the best deals? Most of us have and probably all wondered how that friend was able to obtain all this information and be what’s coined a “supershopper.”

The good news is that anyone can now be a supershopper. Through a combination of mobile access to vast amounts of inspiration and virtually unlimited information, a new breed of shopper is quickly becoming the norm. These shoppers are willing to try new products and brands in their search for the best and aren’t looking simply during the holidays.

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What is AMP and what can it do for you?

For several years now, we have been told to think “mobile first” when creating amp-accelerated-mobile-pageswebsites. With end users clamoring to their smartphone and utilizing it as their primary device for accessing online information, this approach to designing and building websites makes sense.

Websites were traditionally built with large screen laptops and desktops in mind; representation on mobile devices was an afterthought. Before the advent of responsive design, many companies in fact had separate websites for mobile devices (remember the “m.” URLs?) versus large screen devices and had to attempt to keep their separate sites in sync from a content and functionality perspective. Read more after the jump…

Creating a Seamless Online-to-Offline Experience to Improve Business Results

Even with how accustomed we have become at using websites and mobile apps to connect with businesses, sometimes nothing beats speaking to a real person. It also helps improve business results.

Through a one-on-one conversation with a customer, you have the opportunity to create an emotional connection and build or reinforce customer loyalty. The key is that it has to be convenient and happen at the exact time the customer wants to talk.

As customers increasingly use their mobile phone to interact with your website, they are more likely to click on a “call” button than ever before. However, they want an immediate response and relevant answers to any questions they have.

Google breaks the process into “three pillars for providing a great caller experience”:

three-pillars-for-providing-a-great-caller-experience(Image Credit: Google)

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