Chasing corporate sponsorships or charitable donations is a challenging job for both the nonprofit partner and the corporate partner.
New research from Cone Communications shows that Millennials are supportive of CSR and companies committed to giving back – but that this manifests itself in different ways within this extremely large group.
A look at one of the newest “Buy One, Give One” campaigns – this one from Target.
This week, more than 100 employees from Certified B Corporations around the Denver, Boulder, and Fort Collins areas volunteered in their communities, tangibly showing how they are using business as a force for good by “B-ing the Change” in Colorado.
Cause marketing is here to stay, according to the recently released 2013 Cone Communications Social Impact Study. However, Americans want to know what kind of impact companies’ cause marketing efforts are really having.
Some takeaways and thoughts from SXSW Eco – an offshoot of the SXSW brand focused on “innovative solutions taking us beyond sustainability.”
Looking at two recent examples of industry competitors joining forces to tackle tough social issues.
A case study of cause marketing in action – Office Depot partners with One Direction in anti-bullying campaign.