Demonstrating ROI for a grant or a sponsorship is critical for nonprofits to maintain and build long-term partnerships with businesses. There are some foundations that require their own lengthy reporting, but if they don’t, read on.
Whether we’re talking about a $1,000 or $100,000 sponsorship program, nonprofits should track everything and provide a follow-up report specifically tailored to the grant/sponsorship’s support. This report doesn’t have to be a massive document; it actually should be a simple 1-5 page report, or better yet, a PowerPoint. These can be thought of as mini annual reports.
“2017 will be remembered as the year that redefined corporate social responsibility. Although CSR will always be grounded in business operations…the stakes have gotten a lot higher. Companies must now share not only what they are doing, but what they believe in.”
~ 2017 Cone Communications CSR Study
Cone Communications recently released the results of its annual CSR study, and as usual, it was packed with great insights for cause marketers. While a full breakdown of the study results can be found on Cone Communications’ website, I want to focus on three points in particular.
Facebook Livestream has brought communicators a fabulous storytelling tool for clients. Whether you are looking to cover an event, launch a new product, host a seminar or share news, it is a simple way to engage specific target audiences.
In fact, I recently worked with a local television station partner to amplify messaging for a public education campaign via Facebook Livestream on location and wanted to share a few tips:
• Once you determine a date/time, share that information across your social platforms to help gain an audience; repost it during and after with links to the livestream, as appropriate.
• Scout out a location beforehand and determine connections, best lighting, areas with the least noise/interruptions, etc.
• If you are outside, check on the placement of the sun and shading. Read more after the jump…
With sore backs and soaring spirits a group of dedicated staff and volunteers from Illuminate Coloradoplanted pinwheel number 2,009, completing their attempt to break a world record for most pinwheels in a line (the current record is 1,000). Illuminate Colorado, a network of four established organizations partnering to build brighter childhoods and prevent child abuse for kids in Colorado, successfully raised awareness for their cause with their world record attempt, securing local media coverage and reaching thousands of people in-person and across TV and digital channels.
Recently, GFM had the opportunity to work closely with a client interested in raising awareness for their brand and cause, but in a month crowded by other organizations looking to do the same, the real challenge was how to stand out. Together, we decided to attempt to break a Guinness Book of World Records (Guinness) record with the goal of earning media coverage and gathering content to leverage on social media.
Like digging a trench in your yard, breaking a world record can seem straightforward, but once you start moving earth you might run into unexpected gas or sewer lines. It’s best to take time to consider what you’re getting into before you dig in. Here are our lessons learned. Read more after the jump…
It is gala season! That means nonprofits are seeking corporate sponsorship dollars to not only help support these large events, but to help fund much needed programs throughout the year. At the same time, businesses are trying to justify community investment dollars as their budgets shrink.
If you work for a nonprofit and are preparing to meet with a corporate partner, it’s time to reevaluate your ask and look toward long-term programs with measurable return on investment (ROI). And I’m not talking about touting the number of people served or programs activated via your organization. Although these are incredibly important, they focus on your organization and not the corporate partner. You have to build a case for why the corporate partner should invest in your organization. Read more after the jump…
I love great ideas! Especially the ones that start out small but then revolutionize an industry. In 2007, a like-minded group of individuals, including Pam Warhurst and Mary Clear, wanted to find a way in which everyone could help improve their own community. Their solution: They taught their local residents to take control of their community through gardening and eating.
“The answer was food,” said Warhurst in her TED Talk. “Everyone understands food. Food gets people talking; even better, it inspires people to take action.” They started with small herb gardens and community plots in a Northern England town called Todmorden. Then they planted corn in front of a police station, fruit trees on the sides of roads, vegetables in front of the senior center, and even planted gardens in the cemetery, where “things grow really well because the soil is really good!” Read more after the jump…
This year, Patagonia announced that it would donate all Black Friday proceeds to grassroots environmental groups fighting to protect natural resources like water, oil and soil. The company expected to rake in about $2 million across its 80 global stores and Patagonia.com. In reality, Patagonia recorded $10 million in revenue – five times what the company expected – and is still promising to donate 100 percent of that revenue to the environmental groups.
When it comes to business, Denver is a bit of a ‘tweener. We’re not as big as New York, L.A. or Chicago, of course. But we also aren’t as big as Minneapolis, Dallas or Atlanta. When it comes to the business world, we continue to occupy a level beneath all of those cities.
But in many ways, we rank better than those larger cities. For example, we have teams in all four major sports leagues – the NFL, NBA, MLB and NHL. And our cultural facilities are better than you might expect in a city our size. The Denver Center for the Performing Arts, the Denver Art Museum, the Denver Botanic Gardens and the Denver Zoo all regularly present exhibits and programs that rival those in nearly all other major cities.
And that is no accident. Nearly 30 years ago, Denver-area voters stepped up and approved the Scientific and Cultural Facilities District (SCFD), a taxing organization that ensured organizations both large and small would be funded with tax dollars to ensure they could provide the kind of cultural experiences that would enrich Denver and make it even more attractive to local residents and visitors alike.
This year, voters are being asked to approve Issue 4B to extend the SCFD another 12 years. The initiative would maintain a tax of one penny on every $10 spent to continue to fund our vibrant arts and culture facilities. This is one of the best investments Denver voters can make, and I hope everyone will vote to support Issue 4B.
The SCFD is one of the unique things that has contributed to Denver being one of the best places to live in the country, and we owe it to ourselves and our children to continue that innovative approach to supporting culture and the arts in our region.
Not long ago, I posted a blog about what I believe really matters when it comes to company culture. One aspect I didn’t really delve into in that post was employee engagement. I recently came across Cone Communications’ 2016 Employee Engagement Study and wanted to share some interesting insights that I think absolutely relate back to creating a strong company culture where employees look forward to coming to work and want to stick around long-term.
In the article, Rudawsky acknowledged that it was a fast-moving story that news outlets were covering round-the-clock. In the initial hours, media was speculating on the cause, without any supporting facts. EgyptAir went on the offensive and chastised the media for jumping to conclusions.