Anyone who works in a warehouse, production facility or “in-the-field” probably doesn’t see a whole lot of intrigue from said workspace. But time and time again, we’ve seen audiences be completely captivated and engaged with behind-the-scenes content of how things are made, how machinery works, or what people do in their daily work routine.
We’re excited to share the news that GFM launched our sister agency – CenterTable. Our clients consistently express the need to engage with their audiences in authentic and meaningful ways. With our sister agencies, we will continue to do so through an integrated and impactful approach.
A reminder to PR pros to be on the watch for industry and/or technical lingo when you’re writing for a general consumer audience.
Silverton serves a fairly niche audience of hardcore skiers and backcountry enthusiasts, so they have to be that much more strategic to reach their customers in a meaningful way.