Category Archives: Culture

Giving Back: 2017 Community Impact Report

Community Impact Report 2017Giving back is embedded in our culture and is a core value of GroundFloor Media and CenterTable.

Since our inception in 2001, we have been committed to investing in our community. This is reflected through cash contributions, pro bono public relations and digital marketing services, reduced billing rates for nonprofit clients, community service and paid time off for GroundFloor Media and CenterTable team members to volunteer with various community organizations and causes.

We typically aren’t braggadocios, but as a small business, we are very proud of our efforts as a company and the impact our employees make in the community. For the first time ever, we’ve compiled a Community Impact Report. It is a cumulative overview of our grants through our Get Grounded Foundation, financial matches through our Get Grounded Volunteer Program, Get Giving days of service, being named a Certified B Corporation, membership in giving organizations and participation on a variety of boards and committees.

As you can see from our annual report, all of us wholeheartedly believe that giving back in all shapes and forms strengthens our community, brings people together, provides us with valuable experience and insight and offers balance to our personal and professional lives.

Sabbatical Life Lessons

IMG_6790This summer, I had the amazing opportunity to take a four-week sabbatical following 10 years of employment at GroundFloor Media. For our part, team members are asked to take the time to regroup, recharge and reflect during their sabbaticals – with the ideal goal being that we come back refreshed and reenergized with insights to share with our team members that will ultimately help us all to live a more balanced, productive and abundant life.

It was, of course, amazing to have four weeks off – time to look up from my laptop and really be present in the world around me, spend treasured time with my family and friends, travel (to Hawaii!), and address long-ignored elements of my “other” jobs at home (stacks of mail, overflowing closets, etc.).

Read more after the jump…

The Value of Authenticity – Ft. Rebecca Black

Social media has given users the power to create extensions of themselves within a virtual environment, but at what cost? When the entire world is given a public platform, the lines between reality and perception become increasingly blurred. On episode 2 of Creating Conversations, we examine the darker side of Internet fame and the value of authenticity when dealing with a crisis.

Special Guest: Rebecca Black

Rebecca Black is a renowned artist and YouTuber who unwittingly became an Internet sensation when she was thirteen years old. She has since played an important role in shaping the conversation around cyberbullying and the viral nature of social media.

Read more after the jump…

CenterTable Adds 2 New Digital Marketing Experts

The CenterTable team recently grew by two when Rachael Roark and Olivia Ward joined the team.

Rachael1_FA_centertable_jpgRachael Roark will focus on audience-based research to inform strategic integrated plans, SEO programs and content creation. She joins the agency from 90octane, where she was SEO manager supporting highly targeted, integrated marketing strategies for a number of B2B and B2C clients such as Oracle, Arrow Electronics and Whole Foods. A native of Colorado, Roark graduated from the University of Denver with a degree in photography and minors in business and marketing.

Olivia Ward combines a tactical approach to big-picture thinking with attention to detail, ensuring clients connect with their audiences through informed social strategies. Prior to joining CenterTable, Ward’s experience included working as a senior social media specialist at Volume Nine and as a digital marketing freelancer. She also served as a media buyeOlivia-1r for Lewis J. Advertising, successfully negotiating and buying traditional and digital media for four competitive markets. Originally from Wakeman, Ohio, Ward earned her bachelor’s degree in mass communication and international studies from North Dakota State University.

“Rachael and Olivia both bring unique, strategic experience to their roles that will ensure CenterTable remains at the forefront of industry trends,” said Ramonna Robinson, president and managing partner of GroundFloor Media and co-founder of CenterTable. “Their valuable insights will enable our team to continue delivering direct and measurable connections with our client audiences through the creative, integrated campaigns and strategic counsel for which we are well-known.”

To meet the other members of the CenterTable team or get to better get to know both agencies, visit Facebook, InstagramLinkedIn, or Twitter.

 

The Work-Life Blend – Feat. Andrew W.K.

Your hair grows at work, so go get it cut at work.

On this very first episode of Creating Conversations, we discuss the concept of a work-life blend as one of the core values of many modern workplaces, allowing team members to balance active lifestyles and a hectic work schedules.

Read more after the jump…

How Humility Contributes to a Successful Team

I’ve recently become a big fan of podcasts and among my favorites is WorkLife by Adam Grant. Adam is an organizational psychologist who studies how to “make work not suck” by sharing stories from companies and organizations he’s discovered to have unique approaches.

Humility is not thinking less of yourself, but thinking of yourself less. - CS Lewis

Image by Ron Mader via Flickr.

If you’re a friend of GroundFloor Media (GFM) | CenterTable you know that we’re fortunate to be consistently named a best place to work, and you might think part of the formula for this honor is to fill our bench with all stars. That’s certainly what I thought, until I listened to Adam’s podcast about “The Problem With All Stars.”

Yikes! Did this blog post just take an unexpected turn? Absolutely not – and here’s why… Read more after the jump…

5 Tips For Successfully Working From Home

Woman working from home on the couch with a laptop

Photo credit: #WOCinTechChat

With GroundFloor Media and CenterTable offices under construction, our team has been temporarily relocated to a co-working space in downtown Denver called Thrive Workplace. I enjoy the atmosphere, having new food options just around the corner and the bout of nostalgia that carrying a backpack full of the day’s necessities brings. But with the added commute from the train and nomad-like environment of a shared workspace, I’ve often found it easier to hunker down at home to crank out my revolving door of to-do lists.

Thankfully, even before we were displaced, GFM and CenterTable’s culture has always been supportive of working remotely, a benefit for which I am truly grateful. This means I’m no stranger to this practice and have learned some tips and tricks over the years that have helped me make the most of working remotely.

Read more after the jump…

Overcoming Imposter Syndrome

You know that sinking feeling you get when a client comes to you with a question directly related to your field of expertise and you don’t know the answer?

Now, magnify that by a hundred if you’re already harboring some tendencies toward Imposter Syndrome.

Imposter Syndrome is defined as an inability to internalize your accomplishments and a persistent fear of being exposed as a “fraud” – and speaking from experience, it can feel paralyzing. It’s also pretty inconvenient, to say the least, in a job where clients turn to you for your expertise all day long. Read more after the jump…

Holiday Balancing Act

“It’s the most wonderful time of the year…” Or is it? Holiday cheer is no doubt contagious and everyone at work has an extra groove, but the holidays also usher in a bit of anxiety around the office work schedule. Holiday Balancing Act | GroundFloor Media PR AgencyWho’s on vacation? What work has to get done before year’s end? What about budgets for 2018? How will you manage family time and providing extra care to clients?

For those like me, who are self-proclaimed “planners,” the holidays can also be a great time to reflect and prioritize projects. While you may not be able to avoid working late the nights leading up to the holiday break, there are a few things you can do to achieve work-life balance and combat stress during the holidays. Below are a few of my own suggestions:

  1. Put in extra hours before the holiday to build a buffer & complete projects
    As I said, I am a planner and one tool I implement during the holiday season is scheduling ahead to add one extra hour of work to my day, each day leading up to the end of the year. If you are like me, this will allow you to get more work done and hopefully put you ahead of projects.
  1. Determine “must-do” items versus “would like to do” items on your list
    Part of living a balanced professional and personal life is planning and setting clear expectations with team members. I generally have two lists of priorities. The first list is my general “to-dos” and the second list is my priority “to-dos” that I re-write each day. Making these lists of what has to get done, versus what can wait until the new year, helps keep me on track when last-minute projects arise. Prioritizing and thinking ahead helps me ensure I am creating the right deliverables. While it is almost certain you will have last-minute fires to put out, staying organized helps to keep these fires more manageable.
  1. Give yourself time to mediate and reflect
    Between holiday parties, gift shopping and prepping for family to arrive from out of town, it is easy to get caught up in this crazy time of year. That said, it also a great time to hit pause once a day and take time for yourself to reflect and recharge. Recently, I have been practicing meditation and using an app on my phone called Calm to guide me through my practice. The app offers tools to become more present and often provides perspective on the many things we can appreciate about each day.

While all of the above contribute to reducing stress around the holiday season, the most important thing to me is to stay present and enjoy this magical time of year.

Why Making Time to Think Matters

Did you know that, on average, executives spent nearly 23 hours a week in meetings? What’s more, 65 percent of senior managers say meetings keep them from completing their own work and 71 percent say the meetings are unproductive and inefficient.

Why Making Time To Think Matters | GroundFloor Media Public Relations Agency

Photo credit: AleXander Agopian via Flickr

I came across these depressing stats while reading an article from the Harvard Business Review about how to “Stop The Meeting Madness.” My husband suggested I read it after yet another dinner-time exchange that resulted in me describing my day as mostly spent in meetings. In an effort to understand more about how this meeting culture developed and how it was impacting my day-to-day, I dug a little deeper to also find some solutions. Read more after the jump…