Category Archives: Culture

Focusing on What’s Important: Lessons discovered on sabbatical

Working for the one of the Best Places to Work in Denver and the No. 1 place to work in America, according to OUTSIDE Magazine, has its perks, one of them being GroundFloor Media’s generous sabbatical program.  After 10 years of employment, employees are encouraged to take one month off to “undertake activities that promote individual rejuvenation and personal benefit.”

For the month of August, I decided to head out my first day to a girl’s weekend birthday celebration, in the wine country of the Palisades in Colorado. I also enjoyed a week of relaxing at home and attending, much missed yoga classes. I then headed out on a 10-day dream trip to Ireland with my husband. For my last week, I took the time to organize and prep for my first week back.

It was an incredible experience to be able to take time for reflection over the course of the month and I wanted to share some of my takeaways that might be helpful no matter where you find yourself in life.

Read more after the jump…

The Power of Giving Back

GetGrounded_logo_vfThe Get Grounded Foundation recently announced its latest round of grants to four local community programs supporting youth services. A total of more than $17,000 was granted to Child Advocates – CASA of Jefferson & Gilpin Counties, The Bridge Project, The Denver Children’s Advocacy Center and PCs for People. The programs were selected by a volunteer committee made up of individuals from GroundFloor Media and our sister agency CenterTable.

The foundation seeds funding for new or expanded, innovative or entrepreneurial programs or projects within an existing, qualified nonprofit that directly supports the healthy development of at-risk youth between the ages of three and 13 in the Denver Metro area.

In addition to the Get Grounded Foundation, GroundFloor Media encourages employees to actively participate in community service to make a difference through their own charities.

Throughout my career, I’ve found that companies who encourage community involvement separate themselves from their competitors, develop more loyal customers and enhance employee happiness. Participating in community service not only makes a difference to the organizations and people being served, but also makes a difference in your own personal life. Participating in community service activities helps to enhance social awareness and responsibility, while building community relationships.

As a new member of the GroundFloor Media team and as a Colorado native, it is incredibly impactful to know I am working for a company that is committed to making a difference in the Denver community.

Energy Management Cont’d: Making New Habits Stick

Back in March, I wrote about my attempts to become better at managing my energy (vs. focusing simply on managing my time). My results have been mixed, at best, largely because I find that it’s hard to a) break old habits and b) make new habits stick. Our agency recently participated in an Organization and Efficiency Workshop, facilitated by GG Johnston, and she turned us on to an interesting quiz by Gretchen Rubin that looks at how individuals respond to expectations. Called The Four Tendencies, the theory is that how you respond to expectations directly impacts how you form new habits – thus the connection to my energy management project.

Read more after the jump…

Charleston TSA nets simple, genius PR win for much maligned industry

See how TSA's "Great Catch" signs throughout the Charleston airport security lines have improved public impression, traveler interactions & employee morale. See how TSA nets a simple, yet genius PR win for the much maligned industry with "Great Catch" signs throughout the Charleston airport | GroundFloor Media PR Agency | Denver, CO

The Transportation Security Administration (TSA) has posted “Great Catch” signs across the Charleston International Airport celebrating the efforts of their security agents.

What do you discuss with your TSA agent?

Believe it or not, that’s a question I often ask myself as I approach the gatekeepers of airport security. Is it the weather? Do I venture a joke about the tumultuous sea of humanity I just traversed? Should I preemptively acknowledge the fact that my ID looks like it’s been acid washed (it does)?

Thankfully, that question was answered for me on my latest trip.

“Thank you Officer Mady,” I said to the agent. “Thanks for making sure that doubled-edged knife didn’t make it on my flight.”

You see, someone who works for the Transportation Security Administration within the Charleston International Airport has posted “Great Catch” signs throughout airport security lines — an arena where eyes are prone to wander and likely land on graphic images of weapons.

But instead of simply declaring these items aren’t allowed in your carry-on (duh), beneath the images are stories about how Charleston TSA agents have detected these very items during the course of security screenings.

All of a sudden, Officer Smith and I had something to talk about.
Read more after the jump…

Working From Home Trend Getting Some Push Back

digiden copyNational Public Radio and The Wall Street Journal recently did stories about how some employers are cutting back on allowing employees to work from home, citing the need to have people together to enhance creativity and collaboration.

A number of large companies in recent years announced similar measures – Yahoo, HP and IBM – all began to recall home-based employees to work in the office.

Still, teleworking is extremely widespread. According to the Society for Human Resource Management, 40 percent of employers allow employees to regularly work from home.

Read more after the jump…

PlatteForum Advances Art and Learning Lab through Get Grounded Foundation Grant

PlatteForum's Soil City | GroundFloor Media's Get Grounded Foundation Grant RecipientWe are excited to partner with PlatteForum to help advance their art and learning lab through our Get Grounded Foundation. PlatteForum is a non-profit organization that supports contemporary artists and underserved youth in metro Denver through long-term art programs. Their programs allow youth to collaborate with artists in residence to plan, produce and exhibit a body of work in an environment where artistic excellence is highly valued.

Read more after the jump…

The Adams County Post

The Denver Post has confirmed that it is moving its reporters, editors and executive staff from its downtown offices to space in its Adams County printing facility. This is just the latest short-sighted decision that the out-of-state owners have foisted on the paper’s talented and hard-working reporters and editors.

Proximity and access are business necessities, a truism that applies both to reporters and public relations executives. Editors are famous for throwing reporters out of the newsroom so they can interact with the public to identify potential stories. And public relations executives should be engaging with their clients face-to-face whenever possible to keep those relationships strong.

Read more after the jump…

(Trying to) Manage Energy vs. Time

GroundFloor Media (GFM) is truly incredible when it comes to encouraging employees to find a work/life blend. They absolutely walk the talk of allowing team members to work whenever and wherever – as long as they get their work done. That being said, as a working mom, I still find that “the juggle” is very real and, at times, overwhelming. I start strong at the beginning of every week, but am typically exhausted and dragging myself across the finish line by Friday. So, I recently embarked on a personal journey to try to find a way to remedy that – so that I can be better at both of my jobs (PR and mom).

Read more after the jump…

Holiday Season: Time to Read a Book or Two

We’ve got quite a few book worms at GroundFloor Media (GFM) and CenterTable. Then there are the rest of us who (thanks to #content) read a ton of blog posts, tweets and articles throughout the year but don’t get around to reading nearly as many books as we’d like.

One of the many great parts about the holidays is having a few days to dig in, potentially ditch the phone (gasp!), and read a good old-fashioned book or two. Along those lines, here are a couple that come highly recommended from our team, and that tie back to social media/digital strategy, business and company culture. If you’re looking for a few last minute holiday reading recommendations, we hope this helps. Read more after the jump…

Small Idea, Big Movement

bohsw-zcuaavuieI love great ideas! Especially the ones that start out small but then revolutionize an industry. In 2007, a like-minded group of individuals, including Pam Warhurst and Mary Clear, wanted to find a way in which everyone could help improve their own community. Their solution: They taught their local residents to take control of their community through gardening and eating.

“The answer was food,” said Warhurst in her TED Talk. “Everyone understands food. Food gets people talking; even better, it inspires people to take action.” They started with small herb gardens and community plots in a Northern England town called Todmorden. Then they planted corn in front of a police station, fruit trees on the sides of roads, vegetables in front of the senior center, and even planted gardens in the cemetery, where “things grow really well because the soil is really good!” Read more after the jump…