Connecting strategy to purpose will help create shared value and it just might change our world.
Business success boils down to purpose. It is the No. 1 driver behind successful companies and aligns with the pursuit of profit. How a company acts on its purpose links to branding, customer loyalty, employee retention and stakeholder engagement.
Fast Company’s Sherry Hakimi said, “A purpose mobilizes people in a way that pursuing profits alone never will. For a company to thrive, it needs to infuse its purpose in all that it does.”
Bottom line, without purpose, a company is just managing people and resources. With purpose, a company mobilizes and engages people and resources. Read more after the jump…
Nonprofits, how are you engaging your corporate partners in experiencing the non-cash value of your organization? When was the last time you invited your corporate partner on a site tour or a behind-the-scenes experience with your services, or asked them to participate in a volunteer opportunity?
A few years ago, I was invited to Children’s Hospital Colorado for a half-day session at the hospital. I was with a small group of other agency partners, community influencers and donors, and we spent the day meeting with doctors, sitting in clinics and touring different departments throughout the hospital. My eyes were opened to the expertise, resource needs and opportunities as well as the challenges in health care.
I also participated this spring in a Denver Public Schools Day of Service with Noble Energy and the Denver Broncos where we helped move classroom furniture at Cheltenham Elementary School, participated in field day activities and met with the principal and teachers. As a parent, education is a top priority for me, and being able to step into the hallways for the day and feel the impact of budget cuts was eye-opening. Read more after the jump…
I love great ideas! Especially the ones that start out small but then revolutionize an industry. In 2007, a like-minded group of individuals, including Pam Warhurst and Mary Clear, wanted to find a way in which everyone could help improve their own community. Their solution: They taught their local residents to take control of their community through gardening and eating.
“The answer was food,” said Warhurst in her TED Talk. “Everyone understands food. Food gets people talking; even better, it inspires people to take action.” They started with small herb gardens and community plots in a Northern England town called Todmorden. Then they planted corn in front of a police station, fruit trees on the sides of roads, vegetables in front of the senior center, and even planted gardens in the cemetery, where “things grow really well because the soil is really good!” Read more after the jump…
This year, Patagonia announced that it would donate all Black Friday proceeds to grassroots environmental groups fighting to protect natural resources like water, oil and soil. The company expected to rake in about $2 million across its 80 global stores and Patagonia.com. In reality, Patagonia recorded $10 million in revenue – five times what the company expected – and is still promising to donate 100 percent of that revenue to the environmental groups.
Even with how accustomed we have become at using websites and mobile apps to connect with businesses, sometimes nothing beats speaking to a real person. It also helps improve business results.
Through a one-on-one conversation with a customer, you have the opportunity to create an emotional connection and build or reinforce customer loyalty. The key is that it has to be convenient and happen at the exact time the customer wants to talk.
As customers increasingly use their mobile phone to interact with your website, they are more likely to click on a “call” button than ever before. However, they want an immediate response and relevant answers to any questions they have.
Google breaks the process into “three pillars for providing a great caller experience”: