In January, Facebook announced it would be prioritizing content from “friends, family and groups” in our news feeds. Of course, this caused a collective freakout from those of us who manage brand pages.
What does it all mean and how is it affecting reach and engagement for brands? After monitoring and analyzing three months of data, here is what we’ve found with our clients: Read more after the jump…
Pretend you’re driving along and you see a light on your dashboard. It’s the tire pressure alert symbol. It doesn’t tell you which tire has a problem, if the air pressure is too high or too low, or how quickly the pressure is changing.
Is it an emergency? Do you have a flat because of a nail? Is it just cold out and a little driving will be fine?
You pull over, check the pressure in all four tires and find they’re all ok and still, there’s that darn symbol. Ahh, you remember the spare. That must be the problem. So it was definitely not an emergency, and checking the spare was the last thing on your mind.
A more effective car dashboard might have a diagram of your tires that lights up to tell you which one is low; it might even have a red/yellow indicator to show whether it’s a slow leak, a severely low tire or a puncture, losing air fast.Read more after the jump…
You’re smart, strategic and you know you want to start making more data-driven decisions. If you’re just getting started, you may notice that there are many nuances involved in making data-driven decisions. If you don’t pay attention to these nuances, it’s possible for you to interpret the data as saying something it isn’t. The nuance we’re focused on today that will lead you in the direction of more accurate data-driven decisions is an N.
If there is only one, N doesn’t stand for nice
What is an N? You ask. It’s really just a fancy way of saying the number of examples you have. Whether it’s the number of patients in a clinical trial or the number of times you’ve tried posting a social media post.Read more after the jump…
Welcome to the data visualization dating game! Hi, I’m Adrienne and I’m new around here. I like engaging social media posts, long creative sessions and most especially thoughtful incorporation of data before and after campaigns. My ideal date doesn’t just take a dip in the data pool, he jumps off the high dive and into the deep end. After his swim, he keeps only the necessary, glistening, shining drops of important, actionable data points.
As my major data crush Avinash Kaushik would say, getting drunk on data and providing “data pukes” is totally unnecessary, not to mention classless and a total turn off. What he means by that is having data is great, but dumping a bucket of it onto a page doesn’t answer the two most important questions data exists to answer – “So what”? And, “So that?” Why is this graph important to your business and what is it telling you to DO!?