Category Archives: Experiential Marketing

Libraries That Check Out People and Other Non-Obvious Brand Trends

At South by Southwest this year Rohit Bhargava spoke about some of the non-obvious trends for 2018 that his company identified. You can see the full list of 2018 and past trends on the company’s website. Two that caught my eye were Human Mode and Lovable Unperfection.

Human Mode

Human mode is the pendulum swinging away from pure digital automation. Sure sometimes you just want to order a pizza online or skip chit-chat with a cashier and check yourself out at a kiosk, but there are other times when you need a quick question answered by a real human.

Trend spotted – Human Mode

Read more after the jump…

SXSW 2018: Lessons From Westworld’s Unforgettable Experience

Westworld at SXSWSXSW Interactive is inherently about digital communications. How, as individuals and marketers, we use social media, smart phones and digital advertising to connect, one-to-one or one-to-many.

But the prevalence of these digital tools and our reliance on them to reach large, hopefully targeted, audiences at scale has caused brands to lose touch with the importance of creating experiences that their fans can share both online and off.

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What is the Non-Cash Value of Experiencing Your Organization?

What is the Non-Cash Value of Experiencing Your Organization? | GroundFloor Media PR Agency | DenverNonprofits, how are you engaging your corporate partners in experiencing the non-cash value of your organization? When was the last time you invited your corporate partner on a site tour or a behind-the-scenes experience with your services, or asked them to participate in a volunteer opportunity?

A few years ago, I was invited to Children’s Hospital Colorado for a half-day session at the hospital. I was with a small group of other agency partners, community influencers and donors, and we spent the day meeting with doctors, sitting in clinics and touring different departments throughout the hospital. My eyes were opened to the expertise, resource needs and opportunities as well as the challenges in health care.

I also participated this spring in a Denver Public Schools Day of Service with Noble Energy and the Denver Broncos where we helped move classroom furniture at Cheltenham Elementary School, participated in field day activities and met with the principal and teachers. As a parent, education is a top priority for me, and being able to step into the hallways for the day and feel the impact of budget cuts was eye-opening. Read more after the jump…

Millennial Engagement: Learn What Chevrolet is Doing

Screen Shot 2015-07-21 at 10.45.16 AMAccording to the Pew Research Center, Millennials are now the largest American workforce group; more than one-in-three American workers today are Millennials (adults ages 18 to 34 in 2015).

Having recently conducted a brainstorm on behalf of a client that is trying to expand their reach into this coveted audience, I found an article in Public Relations Tactics of particular interest. Sounding Off on Brands and Bands detailed how Chevrolet’s West Coast communications team has embraced Coachella and its thousands of concertgoers. In 2015, Chevrolet partnered with McDonalds and a trendy West Hollywood nightclub to sponsor #LoveDriveVibe Pool Party at an estate near the venue. The event included celebrity DJs, musicians and A-List stars. Now in its 3rd year, the Chevrolet party has become a sought-after invitation, even though it takes place outside the concert grounds.

Read more after the jump…