Category Archives: GFM Favorites

Holiday Season: Time to Read a Book or Two

We’ve got quite a few book worms at GroundFloor Media (GFM) and CenterTable. Then there are the rest of us who (thanks to #content) read a ton of blog posts, tweets and articles throughout the year but don’t get around to reading nearly as many books as we’d like.

One of the many great parts about the holidays is having a few days to dig in, potentially ditch the phone (gasp!), and read a good old-fashioned book or two. Along those lines, here are a couple that come highly recommended from our team, and that tie back to social media/digital strategy, business and company culture. If you’re looking for a few last minute holiday reading recommendations, we hope this helps. Read more after the jump…

2015 GFM Favorite Pinterest Accounts

Screen Shot 2015-12-23 at 4.04.08 PM(Post #4 in a series of four. To see the set up for these “GFM Favorites” post, click here.)

Most GFMers agreed that Pinterest is more heavily used for discovering specific content rather than keeping tabs on specific accounts or people, but there are a few accounts that are “must follow” according to the GFM team (again, this is definitely not a complete list). We’re continuing to take an unbiased approach and leaving GFM clients out of the discussion (click here to see a list of our clients), and passing up some obvious choices mainstream magazines. Some of our Pinterest favorites are below! Read more after the jump…

2015 GFM Twitter Favorites

Screen Shot 2015-12-23 at 3.43.15 PM(Post #2 in a series of four. To see the set up for these “GFM Favorites” post, click here.)

We’ve broken our 2015 favorite Twitter accounts down into a few categories (definitely not a complete list), once again taking an unbiased approach and leaving GFM clients out of the discussion (click here to see a list of our clients), and passing up some obvious choices like our local news stations. Enjoy! Read more after the jump…

2015 Facebook Favorites

Screen Shot 2015-12-23 at 11.13.39 AMWhile many of us have some well-deserved down time over the holidays it’s a great chance to get caught up on some reading – and possibly discovering some new content sources for the New Year. We polled our GFM team, asking them to share their favorite social media accounts with our readers over the holidays, and we’ll be sharing them platform-by-platform in the coming days.

To be somewhat unbiased, we’re not including our client’s social accounts (because they’re all fantastic, of course), and we’ve left off some of the more obvious choices that many people already follow (Mashable, local news sources, etc.). But we hope these recommendations bring some new and useful content to your holiday season and New Year! Read more after the jump…

Brands Raising the Bar on Instagram: And what we can all learn from following along

Williams SonomaWhen I got home on Thursday night my husband asked me how a client meeting had gone earlier in the afternoon. I replied, “The meeting went great. Spent a lot of time talking about social media and Instagram.”

Blank stare.

Yes, on a daily basis my Google Chrome tabs are open to Facebook and Pinterest and I’m scrolling through Instagram on my phone simultaneously. No, I am not wasting time. I am doing my job. How cool is that?

Read more after the jump…

GFM Team Members Share their Favorite July 4th Recipes – Proceed With Caution

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We thought it would be fun to ask GFM team members to share some of their favorite July 4th recipes. What I learned from this simple request is that the recipe that each person provided, might say something about their personality. What do you think? Read more after the jump…

Mountainfilm in Telluride and Giving in Your Community

Telluride Mountain Film Festival Just as I anticipated, I left Mountainfilm Festival in Telluride energized to help save the world. And before reality settles back in, I want to share some thoughts from my amazing Memorial Day weekend experience and shed some light on why GroundFloor Media (GFM) is such a strong proponent of being involved in the community – no matter how big or small YOUR community is.

Whether watching “The Crash Reel,” which details Olympic-hopeful Kevin Pearce’s traumatic brain injury and his newfound passion to help others in their recovery, “The Water Tower,” which was described as a “climate-change movie that involved some rock climbing,” “Bidder 70,” which shares the story of how Tim DeChristopher bid on 22,000 acres of Utah land worth $1.7 million (which he never intended to pay for) in order to protect it from oil and gas exploration, or “High and Hallowed: Everest 1963,” which chronicles the first American ascent of the renowned 29,029-foot peak – I was moved by the large and small actions individuals take each day to further the causes they are passionate about.

Read more after the jump…

When PR Takes Patience…

5280 MagazineWhile PR is a very effective way to build brand awareness, thought leadership and credibility, it is not a quick fix – and that can, understandably, create frustration at times. We hear all too often from colleagues across the industry that clients want coverage for their initiatives, executives, etc. now – or better yet, yesterday. And while we certainly understand that, as PR professionals we also know all too well that securing feature placement in clients’ top priority publications just takes time. The wait is due in part to the changing media landscape – with fewer outlets out there and smaller staffs at those outlets, demand for “ink” simply outstrips the “ink” supply. However, this has also always just been part of PR – as with so many other aspects of business, PR is about relationships. It takes time to nourish relationships between clients and the media – and the timing must also be right in terms of trends/topics that your targeted reporters are covering.

It is absolutely worth the wait when that premium story finally runs – but the wait can make everyone a little bit crazy at times!

Read more after the jump…

Gap And The Top 5 Most Popular Social Media Stories Of 2012

GapRagan.com and PR Daily have released their five most popular social media articles in 2012 and one of our own, that was just recently posted  on December 28th, made the final cut.

Gil Rudawsky used Gap as an example of one large brand who is doing social media right with a clear, easy to understand policy for all of it’s employees.

As you can see, Gap Inc. has figured out a social media policy doesn’t have to come from the legal department, and that a straightforward, conversational tone probably makes the greatest impact with employees. It covers everything, but it doesn’t beat you over the head.

Take a look at the full story and let us know what some other good examples of strong social media policies are that you’ve seen.

Please Reply…

ReplyI’m treading into tricky waters with this blog post – but it’s been on my mind of late, so here goes… I’d like to talk about the value of a response – be it an email reply, a returned call, a text – anything to know your message hasn’t simply gone out into the void…

I want to start out by admitting that this is something I need to work on myself. While I try to respond to email and phone calls, let’s face it – we all get swamped, and it gets to the point where it’s next to impossible to respond to everything. In fact, I received a (thankfully) friendly follow-up call last Friday from someone who had both called and emailed me previously. As of Tuesday night, I regret to admit that I still owe her a response. So, I’m definitely not living in the proverbial glass house and throwing stones here.

However, I also know how much I appreciate it when people get back to me. For instance, I sent emails out late on Friday to five different contacts inquiring about a location for an upcoming event. I’d like to offer my sincerest thanks to the two that got back to me on Monday. Thank you for your follow-up! I’m not pointing fingers at the other three – perhaps they don’t work on Mondays, or they just had an overwhelming to-do list at the start of the week. But the prompt responses by the two I heard from certainly made them stand apart from the crowd.

Read more after the jump…