Category Archives: GFM in Action

Meal Planning as a Metaphor

Meal Planning As a Metaphor | GroundFloor Media PR Agency

Photo credit: Tracy Benjamin via Flickr

You won’t be surprised to learn that at GFM and CenterTable our team members share a lot of similarities. This goes so far as to include how we work (collaboration, big ideas and strategic thinking are tops), how we play (outdoors, in the gym and definitely with friends and family) and even how we eat.

Food in The Office

As a group of hardworking professionals, you’re as likely to find a frozen lunch in our office freezer as you are to find a homemade organic salad in the fridge – it all depends on who’s got what going on that week. In the last few years, however, the consumption of soda has gone down while the intake of soda water has gone up. There are more bags of apples and raw nuts around the office than bags of chocolate or chips. As we’ve matured as a team and continued to work with natural food companies, our approach to food has matured as well, and I’d wager the intake of healthier food during the workday is on the rise.

Food at Home

At GFM and CenterTable our jobs – just like those of our working colleagues in so many other industries – demand flexibility, which means our meals outside the office sometimes have to be flexible, too. Whether we’re rushing to get kids from school after work, squeezing in a workout before heading home, or driving to the mountains in the evening to avoid traffic – our team is often left with little time to get something healthy on the table. That said, on any given day you’ll hear dreamy descriptions of the dinner someone left simmering in their crock pot or the veggies fresh from the garden ready to go on their grill after work. Read more after the jump…

CenterTable @ SXSW 2017: Friday Favorites

The sights, the sounds, the smells…the free stuff! Here’s our rundown of favorite intangibles from Friday at SXSW 2017.

Shrimp and Grits, Moonshine-style

Shrimp and Grits, Moonshine-style

Nomnom:

Its hard to pass up Lambert’s BBQ from our first night in town for this category, but the shrimp and grits, seared rainbow trout and kale and bacon dip at Moonshine completely blew us away.

Libations:

Its been somewhat of a “Tour de Old Fashioned” for Jim so far. And Lambert’s offering was as smooth as they come.

 

 

 

 

www.meetatct.com

www.meetatct.com

Grab Bag:

Hey…I recognize that sticker!

 

 

 

 

 

Overheard:

“I’m here because I love the Internet – the same reason why you’re here!” ~ A street performer getting down to Sisqo

 

The Los Pollos Hermanos pop-up restaurant from the TV show Better Call Saul.

The Los Pollos Hermanos pop-up restaurant from the TV show Better Call Saul.

Celebrity-ish Sighting:

The Los Pollos Hermanos is the best chicken in Albuquerque…and now in Austin. #BetterCallSaul

 

 

 

 

 

Through the Lens:

Live music at Stubb's, and Austin stronghold.

Live music at Stubb’s, and Austin stronghold.

 

 

 

 

 

 

 

 

 

 

 

 

Number of Steps Taken:

Jim -12,865. Carissa – 11,562.

Hours of Sleep:

Jim – 5.5. Carissa – 6.5

Caffeinated Beverages Consumed:

Jim – 3. Carissa – 1.

It’s Pretty Negative Out There. Here Are 5 Things That Make Me Thankful.

Facebook? More like Political-Argument-Book, am I right?

I’m told the best way to manage negativity is to focus on the positive, so here are five things that – as a person who works day in and day out on social platforms – I’m thankful for right now:

  • The new iOS Update – Sure, they messed with the ordering of our email threads and I had to restore my touch-to-open home button functionality…but it’s all worth it when you can send GIF messages to your friends. Something I never knew I needed, but now I can’t imagine living without.
  • The forthcoming link/tags on Instagram – They’re not available to everyone just yet, but even the thought of finally being able to link to a website within your Instagram posts literally makes me smile.
  • My Mophie – I’m traveling as I write this, and this may sound trivial, but I’m truly thankful to not be sitting on an airport carpet next to what is shockingly the only power outlet within five gates.
  • Free Wi-Fi – Sometimes it’s the obvious things. Take one minute and think about what we’d all do without Wi-Fi. We’d still have real time news to keep up with, endless work demands via email and hilarious dog videos to watch…but we wouldn’t be able to access any of it without an Ethernet connection or an all-too-often sketchy cellular signal. Thank you for that quick “Dogs are Amazing” video download, Wi-Fi.
  • A Crazy Smart and Amazing Team – If you didn’t hear, GFM/CenterTable made the Top 5 of Outside Magazine’s Best Places to Work list for the fourth straight year. Work is infinitely more fulfilling, less stressful and straight up fantastically fun when you’re surrounded by great people and great clients.

Take a minute and practice some gratitude this week (and the next, and the following…), even if it only has to do with the percentage of battery you have left on your phone.

Tips for Working In House with Clients

Source: Freepik

Source: Freepik

At GroundFloor Media, we often have team members work in house with clients to support crisis situations, provide interim solutions between new hires or to help cover maternity leaves. Sometimes it is just one day per week and other times it has been three plus days per week. I’ve had the opportunity to work in house for several clients over the years and what I like about being in house is not only learning about the products and services at a deeper level, but celebrating success on both sides. In addition, I believe it makes our agency team more aware and empathetic as to how to navigate the internal challenges our client contacts face everyday.

Read more after the jump…

Sometimes you have to slow down — and other lessons learned on sabbatical

Practicing yoga at Villa Gumonca on the island of Brac.

Practicing yoga at Villa Gumonca on the island of Brac.

I’ve just had the opportunity to take advantage of GFM’s generous sabbatical policy… After 10 years, employees are encouraged to take one month off to “undertake activities that promote individual rejuvenation and personal benefit.”

I did so by participating in a yoga retreat in Croatia with six Brits and a Norwegian I’d never met before, taking a two-week vacation in Croatia and Italy with my boyfriend, and then spending a week re-acclimating and getting organized at home in Denver. It was an absolutely wonderful experience and as I sat at lunch savoring my last few days off, I jotted down some of the lessons I learned that may prove helpful should you ever find yourself in the position of enjoying a month off.

1. Modifying isn’t cheating
As a former gymnast (AKA perfectionist) I feel the need to be able to bend forward and touch the ground with hands flat and legs straight when I’m practicing yoga. Thanks to a hamstring issue, I’m not currently able to, which has been driving me crazy. On this yoga retreat, our instructor encouraged me to bend my knees deeply in forward bend. Doing so not only enabled me to put my hands flat on the ground without pain, it also produced an amazing stretch that felt great. My preconceived notions of what “success” looked like in that pose and the expectations known only to me (no one else was watching to make sure I kept my legs straight) had been holding me back from true success.

Read more after the jump…

The Impacts of Emotional Intelligence

team_work_business_template_design_graphics_549234Emotional intelligence, known as EQ, is being touted as a key ingredient to surviving any working environment. Don’t get me wrong, IQ is still important and not to be dismissed. But the EQ is playing a critical role within the PR profession as digital media, client demands and no-such- thing-as-being-offline expectations seem to be the new norm. Read more after the jump…

All I Really Need To Know, I Learned Paddling the Grand Canyon

rapidunspecifiedI recently had the experience of a lifetime rafting with friends through the first half of the Grand Canyon from Lee’s Ferry to Phantom Ranch, for a total of 89 miles.

It was six hot, wet, cold (water is 47 degrees), exhilarating days paddling the Colorado River. One of the benefits of such a trip is that you’re completely cut off from the world. Cellphones don’t work, and of course, no internet. I can’t think of how many times a discussion or question would come among the group and someone would say, “Google it.”

Read more after the jump…

GFM @ SXSWi 2016: Monday Favorites

Monday was our last day at SXSWi and we were moving fast from start to finish. ‘Til next year, Austin!

NomNom: Since we ate there every morning, we have to give a shout out to Taco Shack. Solid breakfast tacos, ridiculously amazing tortillas, and super fast service. Win, win, win!

TacoShack Read more after the jump…

GFM @ SXSWi 2016: Monday Sessions

The final day of sessions is always bittersweet. We’re sad that things are coming to an end, but happy with all of the great insight, conversation and learning that has taken place this year at SXSWi!

Jon’s Take:

  • A weird theme emerged over the early sessions on Monday as I attended “Making Metrics Sexy: Find ROI in the (Excel) Sheets” and “Selling with Sex: Brand Partnerships and Dating Apps.” The first session included a very fun presentation that riffed on the classic book The Joy of Sex to discuss what can be a boring subject (analytics and measurement) in a fun and lighthearted way. The presenters from Edelman and Haven Beauty stressed the importance of creating separate reports and frequencies for each of the important audIMG_0932iences that need the data, defined by them as the social/digital team, then the marketing and public relations team and, finally, senior leadership. Equally important is that the graphics and numbers that are presented need to be custom created and designed for each individual client and product. Copying and pasting images created by social platforms or measurement tools makes your report look just like everyone else’s and doesn’t address the key metrics specific to that campaign.

Read more after the jump…

GFM @ SXSWi 2016: Sunday Favorites

Sunday is usually one of the hardest (OK, not hard, but people are starting to drag) days of the festival because of the lost hour due to the time change and the propensity of folks to party on Saturday night. However, Team GFM was up and ready to face the day!

GranolaBarsNomNom: If it weren’t for granola bars, we wouldn’t even really have an update here for Sunday! We (and our stomachs) are hoping to do better on the food front today!

Libations: We co-hosted a casual happy hour with our Denver neighbors Brand Juice and had fun catching up with clients (old and new) and friends over delicious drinks like the Rio Grande, Peaty Pepper and the El Cochito.

Read more after the jump…