New SEO Strategies Required
Last week, we examined changes Google has initiated relating to hyperlinks that are set in guest blog posts and press releases. According to the new Google guidelines released July 18, these links should now be set with a “no-follow” tag to prevent the Google robots from following or passing through any page rank or SEO strength. As guest posting and press releases have been effective ways to promote a Website, this requires a careful rethinking of the best strategies to build Website strength and attract readers.
This latest Google change is significant. It focuses the Search Engine Optimization or SEO effort on inspiring others to link to content on their own. Google has long preached the importance of great quality content that others would link to, but the July 18 change appears to be a significant step towards enforcing some of these rules. Press releases or content distributions that contain “followable” links may invite a Google penalty resulting in lower search engine result page placements.