Category Archives: Guest Blog

Improper Link Schemes now Include Links in Guest Blog Posts and Press Releases

New SEO Strategies Required

Last week, we examined changes Google has initiated relating to hyperlinks that are set in guest blog posts and press releases. According to the new Google guidelines released July 18, these links should now be set with a “no-follow” tag to prevent the Google robots from following or passing through any page rank or SEO strength. As guest posting and press releases have been effective ways to promote a Website, this requires a careful rethinking of the best strategies to build Website strength and attract readers.

This latest Google change is significant.  It focuses the Search Engine Optimization or SEO effort on inspiring others to link to content on their own. Google has long preached the importance of great quality content that others would link to, but the July 18 change appears to be a significant step towards enforcing some of these rules. Press releases or content distributions that contain “followable” links may invite a Google penalty resulting in lower search engine result page placements.

Read more after the jump…

Strategically Conquering Facebook with a Small Team: Guest Q&A with 34 Degrees

34 Degrees FFS football team picOur client 34 Degrees is the maker of all-natural, wafer-thin crackers that everyone at GFM loves. Ok, we’ll admit it…we’re pretty much obsessed. From the inspiring recipes created by their very own chef to the gorgeous food photography 34 Degrees features on its packaging, website and social networks, the company has a delicious story to share day in and day out.

But with great content comes great responsibility—one shouldered daily by their tiny but dedicated team of eight. Jennifer Swift, sales and marketing coordinator, wears many social media hats in addition to her daily responsibilities of sales support, customer service, order processing and marketing. We still aren’t sure how she found the time to sit down with us to talk about 34 Degrees’ nimble approach to Facebook, but we’re sure grateful she did!

Q.) What role does Facebook play within 34 Degrees’ marketing and communications strategy?

Facebook is a platform that enables 34 Degrees to connect, share, listen and interact with our fans. In terms of our marketing and communications strategy, Facebook is a great customer service tool and it’s a marketing channel that has a lot of reach potential to share engaging content, spread awareness of our brand and, over time, develop brand loyalty.

Read more after the jump…

The Role of Social Media During Events: Part 2 of a Guest Q&A with the Colorado Health Foundation

Colorado Health Foundation SymposiumKindle Morell is the New Media Manager at the Colorado Health Foundation, a GFM client. The Foundation, based in Denver, works to make Colorado the healthiest state in the nation by investing in grants and initiatives related to nonprofits that encourage healthy living and increase access to care. Each year the Foundation hosts its annual Health Symposium in Keystone, Colo., attracting the brightest minds in health care from across the state and country. Powerful presentations and thoughtful debates ensue. However, knowing that not everyone who wants to attend the Health Symposium can do so, the Foundation employs numerous social media strategies and tactics across several different platforms to broadcast the event well beyond the convention center walls. As Kindle gears up for the 2013 Health Symposium this August, we were lucky enough to grab a few minutes of her time to talk about the role of social media during this critical and growing conference.

Take a look at part one from last week.

Q.) How big is the social media team lead up to and during Symposium? Do employees from various departments help to create content? 

Since social media is all about real-time interaction, we don’t create any major content before the Symposium occurs. We do encourage staff to participate in social media onsite though.

This year, we’ve asked staff members that are active online to be our social media ambassadors. They will be tweeting throughout the conference, but we are particularly interested in their tweets from the discovery sessions since we don’t live stream those sessions. They also will be on hand to help interested attendees participate in Twitter and Instagram.

There is a lot of preparation leading up to the social media aspects of the Symposium (more about that in my answer below).

Read more after the jump…

The Role of Social Media During Events: Guest Q&A with the Colorado Health Foundation

2013 Colorado Health Foundation Symposium
Kindle Morell is the New Media Manager at the Colorado Health Foundation, a GFM client. The Foundation, based in Denver, works to make Colorado the healthiest state in the nation by investing in grants and initiatives related to nonprofits that encourage healthy living and increase access to care. Each year the Foundation hosts its annual Health Symposium in Keystone, Colo., attracting the brightest minds in health care from across the state and country. Powerful presentations and thoughtful debates ensue. However, knowing that not everyone who wants to attend the Health Symposium can do so, the Foundation employs numerous social media strategies and tactics across several different platforms to broadcast the event well beyond the convention center walls. As Kindle gears up for the 2013 Health Symposium this August, we were lucky enough to grab a few minutes of her time to talk about the role of social media during this critical and growing conference. 

This is part one of a two. 

Q.) Why is social media an important strategy for the Health Symposium?

Our goal for the Symposium is to increase awareness of the onsite idea exchange that occurs as a result of the sessions, and engage attendees to share their experiences and responses. Social media is vital to our Health Symposium in a couple of ways.

First, it gives those who are not able to attend in person access to the great speakers and attendees at the event. They participate by watching the video or Twitter stream and sharing their thoughts or asking questions of speakers at the end of sessions.

Second, for those who are at the event in person, it creates an opportunity to capture ideas and key takeaways in the moment. Through our @HealthSymposium account, we provide context, links, and further reading for our sessions as well as retweeting inspiring ideas that come through the streams.

Read more after the jump…