Category Archives: In the News

Twitter vs. NYT: What is the better business model?

By | Published: May 13, 2013

The debate over which business model has a brighter future—The Gray Lady or the bright, shiny penny that is Twitter—spilled over into media circles this last week. In the world of PR, the discussion has been taking place in client meetings and communications planning sessions for several years. Still, it remains unclear whether the industry [...]

Also posted in Issues Management | Tagged , , , , , , , , , | : | Leave a comment

What Print’s Slow Transition to Digital Means for PR

By | Published: May 6, 2013

The digital age and pay walls are finally taking hold at the nation’s largest newspapers, bringing new life to an industry struggling to reinvent itself. For the world of PR, the figures released Wednesday by the Alliance for Audited Media means that our industry can still try to pitch news outlets with more of a [...]

Also posted in Issues Management | Tagged , , , , , , , , , , , | : | Leave a comment

Accuracy in Reporting: Thoughts on Social Media Impact During the Boston Tragedy

By | Published: April 25, 2013
Boston Magazine Cover

In the light of the recent act of terrorism in Boston, you might think that a lot must have changed in 14 years, but unfortunately, in many ways, that’s not the case.

Also posted in Issues Management, Social Media | Tagged , | : , | 2 Responses

Social Media’s Impact on a Crisis

By | Published: April 19, 2013
Sports Illustrated Boston Cover

When cell lines ring busy for hours and it impacts the masses – social media offers us, as individuals, the opportunity to community with our loved ones.

Also posted in Crisis Communication, Issues Management, Social Media | Tagged , , | : , | Leave a comment

Making Colorado: State’s Branding Campaign vs. Pot

By | Published: April 8, 2013

It was only a matter of time before “entrepreneurs” launched a pot tour of Colorado. Last Sunday’s Denver Post, had an article about a company called My 420 Tours (April 20th or 4/20 refers to a national day where people gather to smoke marijuana). I covered the topic of Colorado’s moniker as the cannabis state [...]

Also posted in Reputation Management, Strategic Communications | Tagged , , , , , | : | Leave a comment

South by Southwest Interactive Denver Download Recap

By | Published: April 4, 2013

GroundFloor Media hosted its second “SXSWi Denver Download” event, bringing several recap presentations back to Denver from Austin. This year our presenters included Taryn Fort from The Colorado Health Foundation, Joe Murphy from The Denver Post, Jen Margoles and Jen Swift from 34 Degrees and Jon Woods from GFM.

Also posted in GroundFloor Media, Social Media | Tagged , , , , , , | : | Leave a comment

NBC Spat With Emanuel Brothers, Hickenlooper Outburst

By | Published: April 1, 2013

The softball interview is under attack. Just landing an interview with an important figure is not enough to get a credibility boost. National news reporters are expected to ask tough questions, and do so without upsetting the interview subject or the handlers. It’s a tough needle to thread, but if they fail, the reporters risk [...]

Also posted in Crisis Communication, Issues Management | Tagged , , , , , , , , , , , | : | Leave a comment

Trust in America: Are We Really More Cynical Than Ever Before?

By | Published: March 29, 2013

After listening to a presentation by veteran PR expert, Tom Hoog, who ran one of the largest PR firms in the world, Hill+Knowlton Strategies, I found myself curious about one of the topics he covered: Trust. Tom referenced a recent survey that showed Americans’ trust in government, corporate America and the media at all time [...]

Also posted in Public Relations, Strategic Communications | Tagged , , , , , , | : | Leave a comment

Labeling GMOs a good PR move by Whole Foods

By | Published: March 15, 2013

Whole Foods has changed the way many Americans shop for groceries, but is its decision to create a so-called “health-halo” with GMO-labeling going too far? The fast-growing and sometimes irreverent grocery chain announced last week that it will label all products on its shelves that contain genetically modified ingredients or organisms (GMOs). As part of [...]

Also posted in Issues Management | Tagged , , , , , , , , | : | Leave a comment

Hunger in America: Why are so many Americans hungry? And obese?

By | Published: March 12, 2013

I’m one of those people. I see a documentary, get excited about the cause, swear I’m going to do something to help, and then move on to the next item on my to do list and forget to spread the word about the issue. Not this time… Thanks to Hunger Free Colorado, I had the [...]

Also posted in GFM Client News, Health & Wellness | Tagged , , , , | : , | Leave a comment