As a huge animal lover, I was intrigued by this recent story on CBS Sunday Morning about how people are making money with their pets as “influencers” on social media. Some of the popular pets represented by The Dog Agency include Ella Bean the Fashion Blogger (a four-pound Chihuahua), Atticus the Hedgehog (profiled in ads for Stainmaster carpet cleaner), and Diddy Kong and Yeti Kong, two monkeys from Miami.
According to the story, using pets as influencers is not just creative – it’s lucrative. “Influencers with millions of followers are getting around $10,000 to $15,000 per piece of sponsored content,” said Loni Edwards, owner of the Dog Agency. “Some campaigns have many pieces of sponsored content.”
In a state that loves its dogs, it seems only natural that Coloradans are getting in on the act.