Category Archives: Influencer Marketing

As Pets Become Top Influencers, Coloradans are Getting in on the Act

Dog at Eiffel TowerAs a huge animal lover, I was intrigued by this recent story on CBS Sunday Morning about how people are making money with their pets as “influencers” on social media. Some of the popular pets represented by The Dog Agency include Ella Bean the Fashion Blogger (a four-pound Chihuahua), Atticus the Hedgehog (profiled in ads for Stainmaster carpet cleaner), and Diddy Kong and Yeti Kong, two monkeys from Miami.

According to the story, using pets as influencers is not just creative – it’s lucrative. “Influencers with millions of followers are getting around $10,000 to $15,000 per piece of sponsored content,” said Loni Edwards, owner of the Dog Agency. “Some campaigns have many pieces of sponsored content.”

In a state that loves its dogs, it seems only natural that Coloradans are getting in on the act.

Read more after the jump…

Using Micro-Influencers Is a Reasonable Path To Drive Sales

The rise of influencer marketing has been a boon for big brands with corresponding large budgets but it has left small businesses struggling to figure out the best way to utilize the tactic and accurately measure success.

A recent study showed that 38 percent of marketers are unable to tell whether influencer activity actually drove sales, and 86 percent are unsure how to effectively and fairly pay the influencers.

Read more after the jump…